AdventureNEXT Near East returns to Jordan for the third year under the Patronage of His Royal Highness Crown Prince Al Hussein Bin Abdullah II. The opening session for all delegates will include words of welcome from tourism officials and dignitaries.
Over the past three years of the AdventureNEXT Near East, it has been demonstrated that adventure tourism is an industry that attracts investment, generates employment, supports women, and empowers small businesses. Despite challenges we encounter on the way to achieving success, we have much to celebrate and fulfilling hard work still ahead. In this opening keynote address, Celine Cousteau will share how she uses filmmaking to inspire change and deepen human connections, finding success in unlikely places. Through her film work with the Iraq Al Amir women’s cooperative, we celebrate a recent success of the travel industry doing good. Through her storytelling, Cousteau shares her own challenges in environmental conservation and social activism, inspiring us to collaborate across the Near East region and strive for success in all areas: for business, for the environment, for communities.
Jordan’s adventure scene is thriving with potential, creativity, and innovation. While we acknowledge the success of energizing the adventure tourism market at AdventureNEXT Near East in 2019, the communities formed in businesses, governments, and media and among individuals are constantly searching for ways to do better, be better, and increase the bottom line, while building a more inclusive and sustainable economy. As CEO and founder of the first certified B Corporation in the Gulf, Mr. Samie Al-Achrafi understands the power of profit with purpose, by aligning business values and creating an intentional culture that supports strategic growth. If we are to continue developing sustainable tourism in the Near East region, we must collectively define what success looks like, both in the short and long term. As the 2019 AdventureNEXT Near East event draws to a close, delegates receive practical and inspirational insights on how to craft a vision and invest in a shared set of values in order to position this region as a thriving member of the adventure tourism sector for years to come.