This application closes on December 15 (deadline extended!). Applications will be reviewed December 2018 with final selections in January.
AdventureNEXT gives attending media the opportunity to discover the unique natural and cultural resources and activities in a specific region. Selected official media delegates will learn about the region through immersive adventure tours and connections with regional suppliers at Marketplace, as well as find inspiration in learning about the value and development of adventure travel through speakers and workshops at the event.
The final selected hosted official media delegates will receive: complimentary event registration, accommodations during the event, economy round-trip air, airport transfers, and a pre-adventure tour at no cost (though some additional incidental costs may be required per the specific itinerary). Hosted media delegates are required to participate in a multi-day pre-adventure tour.
If selected as an official media delegate, the entire trip length will vary up to 11 days depending on final selection of pre-adventure tour options (3-6 days in length) and travel time to/from origin city. Tour options will be made available after applications are accepted. The event itself is April 1-3, with return departures on April 4.
Who should apply:
The ATTA and our hosts are seeking approximately 35 hosted media delegates with audiences in the following countries (listed in order of the most number of designated spots to the least):
Western Europe (preference for German, French, Dutch, and Italian audiences)
United States (with national reach – this will be the most competitive category)
MENA (regional consumer and trade media)
Applications will be considered and reviewed with the destination partner, with the goal to have a variety of media representing the markets listed above who specialize in adventure and sustainable travel stories, including (listed in order of the most number of spots to the least):
Freelance Journalists — with a proven record of placing articles in mainstream lifestyle outlets or vertical outlets focusing on travel, outdoor activity, fitness, culture or environment/sustainability with national and global reach (print or online)
Magazine or Newspaper Staff Writers & Editors — especially from national and regional mainstream lifestyle outlets and/or vertical outlets focusing on travel, outdoor activity, culture or environment/sustainability (print or online editions)
Digital Publication Writers & Editors — especially from mainstream lifestyle outlets and/or vertical outlets focusing on travel, outdoor activity or environment/sustainability with national and global reach
Professional (Career) Bloggers and Digital Influencers — with evidence of regular, current editorial writing related to adventure travel, outdoor activity, culture or environmental/sustainability issues with a large, dedicated and engaged following interested in travel or outdoor related content. (Please note we typically receive the most applications in this category. If applying as partners, please refer to the FAQs.)
Media applicants that have previously participated in AdventureNEXT Near East will not receive priority consideration.
Who is not eligible to apply as an official media delegate:
Advertising sales representatives
Personal or hobby bloggers
PR agency representatives
Marketing agencies / Content developers
Anyone with an interest in adventure tourism in the region may pay to attend AdventureNEXT Near East.
Do you also sell and lead trips?
International buyers (tour operators, travel advisors/agents, wholesalers) are also being considered for hosted opportunities. If you are a qualified media candidate and a qualified buyer, please complete both applications.
Local Media Half-day passes will be available for local television, radio or newspaper representatives to access designated sessions during the event. Contact [email protected].
Role and expectations if your application is selected:
Official media delegates are expected to be “working media” meaning whether a freelance journalist, magazine editor, photojournalist, or professional blogger and influencer, you will be actively looking for ways to editorially cover the testination where the event takes place, the adventure travel industry, and attending delegate’s destinations and products. If accepted to attend, we will expect resulting publications, and we track all media results from our events.
In addition, all official media delegates are:
Required to attend media-specific sessions during the event, designed to give you more story ideas and connections through interactions with other delegates in facilitated and unfacilitated formats
Expected to attend the FULL event (all conference days)
Expected to publish something about your experience on adventures
Expected to be active on social media during the event and any related adventures, using your influence to spread the word about the ATTA and its members, the adventure travel industry, and the host destination. Event hashtags will be sent ahead of the event and you are expected to use the proper tags to make event publicity tracking possible.
ABOUT THE SELECTION PROCESS:
Selections will be made from the pool of applications received.
Applications will be considered, reviewed, and selected with the destination partner.
After initial evaluation, criteria used in the final curation and selection includes:
Representation from the specific countries listed above (limited per country in the final number of delegates).
A variety of representation in the final group of types of media (editors, freelancers, photojournalists, bloggers, etc.), specialties/topics covered, and outlets.
A mix of individuals new to ATTA events with prior ATTA event media delegates (though applicants that have previously participated in AdventureNEXT Near East will not receive priority consideration).
Due to the large quantity of applications typically received for a limited number of spots, not all qualified applicants will be selected.
You will receive an email from the ATTA informing you of the status of your application.
Established in 1990, the Adventure Travel Trade Association (ATTA) today is widely recognized as a vital leadership voice and partner for the adventure travel industry around the world. The membership and trade organization is designed to be a force for the industry and exists to drive thought leadership, industry promotion, and opportunities to network and convene globally to create trade and business health. It currently serves more than 1,000 members in 100 countries worldwide. The constituency is made up of tour operators, tourism boards, specialty agents, and accommodations all sharing a vested interest in the sustainable development of adventure tourism. Through its growing business services division, the ATTA delivers a portfolio of strategic solutions and a robust ecosystem of events around the globe. With specialized expertise in research, events, education, media, and promotion, the ATTA business service division is able to provide valuable solutions to a broad set of partners across many verticals of business.