The turquoise lagoons and limestone caves of San Luis Potosí invite explorers to literally dive into adventure offerings that would surprise most tourists to Mexico. AdventureNEXT will bring international buyers and media to experience the best local operations, setting an example for the country.

Speakers and educational sessions will spotlight Mexico as an adventure destination, offer tools for the adventure trade and provide real-world instruction on “the business of adventure,” with plenty of opportunities for partnership creation up and down the supply chain in between.

Mexico’s adventures have been enjoyed by domestic travelers for ages, but “Mexico’s Time is Now” to be recognized by international adventurers from around the globe. Registration and buyer and media applications are now open.