Descripción completa de las tendencias generales del mercado y del consumidor que están formando a la industria de viajes de aventura hoy y en el futuro. Las empresas aprenderán sobre las influencias de estas tendencias en las empresas y en su destino. Estarán expuestos a una descripción general de las características de la industria, incluidos los principales destinos, actividades y mercados de origen para los viajeros de aventura.
Los participantes se familiariza con los siguientes conceptos:
This is a comprehensive overview of general market and consumer trends that are shaping the adventure travel industry today and in the future. Participating businesses will learn how these trends are likely to influence them and their destination. They will also be exposed to an overview of the characteristics of the adventure industry, including leading destinations, activities and source markets for adventure travelers.
Participants will be familiarized with the following adventure tourism concepts:
En esta sesión, vea cómo aprovechar al máximo las tecnologías digitales y las redes sociales para dar forma a los atractivos de tu destino.
In this session, learn how to make the best of digital technologies and social media in shaping the appeal of your destination.
Working Lunch
About Us
Established in 1990, the Adventure Travel Trade Association is the largest global network of adventure travel leaders. Our community is made up of ~30,000 individual guides, tour operators, lodges, travel advisors, tourism boards, destination marketing and management organizations, outdoor educators, gear companies and travel media who share a belief and commitment to sustainable tourism. The connections and creativity of this vibrant community come together both virtually and in person to create and deliver the solutions that propel our businesses and our communities toward a responsible and profitable future.
