Thank you for your interest in participating in AdventureWeek Banff & Lake Louise as an official media participant. Together with our destination hosts, we are seeking a maxiumum of 15 (fifteen) journalists with substantial consumer reach and a proven track record for story placement, representing a variety of countries (more specific details below).
This application closes July 29, 2019. Applications will be reviewed by our hosts in August with final selections by August 10.
Who should apply:
The ATTA and Banff & Lake Louise are interested in freelance adventure travel journalists, staff writers, editors, and professional influencers/bloggers who specialize in adventure and sustainable travel stories that reach consumer audiences in the following markets through newspaper, magazine, digital publications: United States, United Kingdom, Australia, Mexico, Canada (Toronto), and China. (Publishers, advertising sales representatives, personal or hobby bloggers, PR agency representatives, content developers, video producers, and marketing agencies do not qualify as media.)
There are two itineraries for AdventureWeek Banff & Lake Louise, which can be viewed HERE. (You will be asked to select your preference on the application.)
Role and expectations if you are selected:
You will be participating as “working media,” experiencing adventures and researching multiple stories for future publications. If you are selected to attend, we will expect resulting publications, and we track all media results from our events. You will be expected to be active on social media before, during, and after the trip (as internet is available) to share your experience in the destination. Event hashtags will be sent ahead of the event and you are expected to use the proper tags to make event publicity tracking possible.
About the selection process:
There is a maximum of 15 (fifteen) total spots available for media on this trip.
Final selections will be made from the pool of applications received.
Applications will be considered, reviewed, and selected by and with the destination partner.
A cross-set of criteria is used in the evaluation process to result in a final curation of the small group representing the specific countries listed above.
Due to the limited number of spots and need to curate the final group (for each of the two itineraries), not all qualified applications will be selected.
You will receive an email informing you of the status of your application.
Established in 1990, the Adventure Travel Trade Association (ATTA) today is widely recognized as a vital leadership voice and partner for the adventure travel industry around the world. The membership and trade organization is designed to be a force for the industry and exists to drive thought leadership, industry promotion, and opportunities to network and convene globally to create trade and business health. It currently serves more than 1,300 members in 100 countries worldwide. The constituency is made up of tour operators, tourism boards, specialty agents, and accommodations all sharing a vested interest in the sustainable development of adventure tourism. Through its growing business services division, the ATTA delivers a portfolio of strategic solutions and a robust ecosystem of events around the globe. With specialized expertise in research, events, education, media, and promotion, the ATTA business service division is able to provide valuable solutions to a broad set of partners across many verticals of business.