• Sep 19-22, 2016
  • Anchorage, Alaska
  • $1150 Members
    $1550 Community

Agenda

These educational sessions are designed to start with the basics and work up to help participants build and develop specific facets of their business.

These educational deep dives are perfect for mature businesses or business professionals looking to evolve and transform their strategies and leadership.

For reimagining a destination, developing new products or considering new ways to engage clients — the Innovation Lab sessions will spur both creativity and strategic focus.

The adventure travel industry has an opportunity to set the stage for new ways to do business. Here we challenge the status quo – the good, the bad and the ugly.

Sunday September 18
  • 4:00 - 6:00 PM
  • Dena'ina Center - 1st Floor
ATWS Check In

Come to the 1st floor of the Dena’ina Civic & Convention Center to pick up your badge. All delegates must wear badges throughout the Summit to gain access to all sessions and events. Please check in and collect these items before 5:00 PM on Monday night.

Monday September 19
  • 5:30 - 9:00 AM
  • Dena'ina Center - 1st Floor
ATWS Check In

Come to the 1st floor of the Dena’ina Civic & Convention Center to pick up your badge. All delegates must wear badges throughout the Summit to gain access to all sessions and events. Please check in and collect these items before 5:00 PM on Monday night.

  • 5:45 AM - 9:00 PM
  • Exhibit Hall
Day of Adventure

Join your fellow delegates for a Day of Adventure, brought to you by Visit Anchorage. Get ready for adventure and meet new colleagues as you explore the incredible areas in and around Anchorage.

Partner

  • 7:00 - 8:00 AM
  • Tubughnenq' 5
Fine Art Travel Photography with Mark Edward Harris

Prior to your Day of Adventure, join this workshop that explores how to create fine art travel photography – images that go far beyond the “I was here” photograph. You will learn how to create beautiful landscapes and townscapes, as well as powerful environmental portraits and photo essays. After a presentation of travel images by award-winning photographer Mark Edward Harris, you’ll have the chance to put ideas into practice on location in Alaska. You’ll also learn how to approach newspapers and magazines with travel story ideas and how to bring individual projects into fruition. Open to all delegates with an interest in travel photography.

  • 9:00 PM - 12:00 AM
  • Williwaw
Day of Adventure Survival Concert Night

After your amazing day of adventures in Southcentral Alaska, Pamyua, the world music band that played at Chile’s 2015 ATWS, is back to welcome you to Alaska’s nightlife!  Let their Inuit/world tribal funk get you back on your dancing feet!   Concert is free, sponsored by Travel Juneau and Icelandair, and there will be no-host bars available at this popular new downtown venue.

Partners

Tuesday September 20
  • 8:00 - 8:45 AM
  • Ballroom
New Delegate Orientation

Join the ATTA team for a special overview designed to help you make the most of your time at the Adventure Travel World Summit. Meet members of the ATTA team, get tips on how to connect with many of the 700 attendees and learn how to navigate the agenda including Marketplace, MediaConnect, special evening events and more. First-timers and repeat attendees alike are encouraged to attend, learn and lend insight into how to best utilize your time at the Summit.

  • 9:00 - 9:10 AM
  • Ballroom
Summit Welcome

Shannon Stowell

President, Adventure Travel Trade Association (ATTA)

Luis Vargas

Summit Co-Emcee

Opening welcome from ATTA’s President Mr. Shannon Stowell and the ATWS Master of Ceremonies Luis Vargas.

  • 9:10 - 10:00 AM
  • Ballroom
  • Keynote
The Trust Edge: 8 Pillars to Grow Your Adventure Travel Business

Trust is a fundamental, bottom line issue. Without it, leaders lose teams, salespeople lose sales, and organizations lose reputation, retention of good people, relationships and revenue. But with trust, individuals and organizations enjoy greater creativity, productivity, freedom and results. Through academic research and firsthand experience, David Horsager has learned what it takes to gain – and keep – The Trust Edge. Dave will show you how the little things, done consistently, add up to huge results. After this keynote you will have concrete steps you can immediately use as you consider ways to create your own adventure revolution, deepen your relationships, grow your business and “Go Big. Be Bold.”

  • 10:00 - 10:30 AM
  • Lobby
  • Coffee Break
Networking Coffee Break

Network with your fellow delegates during this coffee break. 

Partner

  • 10:30 AM - 12:30 PM
  • Exhibit Hall
Marketplace

The 2016 MARKETPLACE features 100 inbound tour operators and accommodations from around the world and provides a focused setting to connect with potential partners, hold business meetings and promote your brand. A global delegation of buyers (outbound tour operators, wholesalers and travel advisors) attend our marketplace as it facilitates quality introductions and product development discussions. New in 2016: Destination Showcase tables offering in-person meetings with representatives from partnering tourism boards from the nations, regions and cities.

Partner

  • 10:30 AM - 12:30 PM
  • Tubughnenq’ 5
Open Networking Room

For ATWS delegates eager to network but not involved in the Marketplace, join us in the Open Networking Room Tuesday morning to learn from experts in the field of Search and Rescue in Alaska and Animal Welfare. 

Alaska Search & Rescue topics include: Filing a travel plan with the state troopers, what you can do to prevent issues on your adventure travels and who to contact if you have problems.

Animal Welfare & Wildlife Crime Table: Gather information, tips and join a discussion with fellow delegates and Ted Martens from Natural Habitat Adventures (a World Wildlife Fund partner) about how you can communicate best practices of wildlife treatment to your professional travel colleagues, guides and guests.

  • 12:30 - 2:00 PM
  • Ballroom
  • Meal
Lunch
  • 2:00 - 3:30 PM
  • Exhibit Hall
Marketplace (continued)

Marketplace continues with its second set of meetings.

Partner

  • 2:00 - 3:30 PM
  • Kahtnu 1 & 2
  • Track 4: Game Changers
Developing Partnerships with Indigenous Operators & Communities

Rick MacLeod Farley

Principal Consultant, MacLeod Farley & Associates

Keith Henry

CEO/Chair, Aboriginal Tourism Association of Canada

Jamie Sweeting

President, Planeterra Foundation & VP for Social Enterprise & Sustainability, G Adventures

Victoria Gordon

Tourism Programs Coordinator, Nunavik Parks / Kativik Regional Government

When developing adventure tourism that relies on Indigenous communities, all voices must be given a chance to speak – and to listen. Designed to engage a cross-cultural dialogue and to provide practical education on successful partnership ventures, this session will provide space for both Indigenous and non-native tourism leaders to share knowledge and invite delegates from around the world to listen and ask their questions. Panelists from the US and Canada will share real life examples of successful joint business ventures and partnerships as well as highlight current opportunities. Non-native tourism business operators will learn the critical first steps for successfully approaching and working effectively with Tribal and Indigenous partners in Alaska, Northern Canada and beyond. Follow-up steps will be discussed to help connect all those interested in working in genuine partnership with Tribal and Indigenous Tourism Operators and leadership.

**Those involved in or interested in Alaskan Native / Indigenous Tourism who are not attending the Summit may attend this session only as well as an offsite event (see details) at the Alaska Native Heritage Center for free. Register to attend here. 

  • 3:30 - 4:00 PM
  • Lobby
  • Coffee Break
Networking Coffee Break

Network with your fellow delegates during this coffee break. 

Partner

  • 4:00 - 5:00 PM
  • Exhibit Hall
Marketplace (continued)

Marketplace continues with its third and final set of meetings.

Partner

  • 5:00 - 5:15 PM
  • Lobby
Transition Time

After Marketplace, use this time to make your way to the evening keynote session.

  • 5:15 - 6:30 PM
  • Ballroom
  • Keynote
Uncharted Territory: Lessons in Grit from Bosnia to Alaska’s Arctic

Shannon Huffman Polson

Author, Speaker, Adventurer, Veteran. A Border Life

Shannon Huffman Polson uses stories from her years in an Apache helicopter cockpit in Bosnia and Korea and on expeditions in Alaska’s Arctic to demonstrate the importance of having grit and living with purpose. By examining both leadership and situational challenges, Polson will offer hard-earned lessons to inspire and motivate others living and working in their own uncharted territory. 

  • 6:30 - 10:00 PM
  • Alaska Native Heritage Center
  • Meal
Opening Night Dinner with Alaska

How do native people live in Alaska’s environment? Find out when you experience a night of culture at the Alaska Native Heritage Center. Hike the lakefront path around the traditional Alaska native dwellings while sampling on authentic foods and drinking local Alaska beer. Inside the Center, enjoy a buffet dinner, several bars and entertainment, including traditional dancing, native game demonstrations and live music.   

Shuttles will depart from the Dena’ina Convention Center starting at 6:30pm. It is about a 20 minute ride to the Heritage Center. Outside activities will be offered so dress for the weather.

Partner

  • 10:00 PM - 12:00 AM
  • Koot's
Late Night Pub

Located in the heart of Spenard, Anchorage’s old red light district, Koot’s has 10 bars inside its walls, ranging from the rustic Alaskan with sawdust on the floors to Czarist Russian.  Koot’s will be ready to welcome ATTA delegates with something for everyone – whether it be live rock music with Louisiana band Splendid Chaos, DJ GRE spinning the beats, live acoustic music with Z Band or a huge variety of microbrews available and Alaskan beers on tap… including Denali Brewing’s Adventure Gold, the beer brewed specifically for the World Summit!  Full bar service is also available.  This party is for you. 

Shuttle service starts at 9 p.m. from the Alaska Native Heritage Center, and final shuttle service from Koot’s to hotels downtown leaves at 1 a.m.  Should you stay longer than 1 a.m., cabs are readily available and a cab ride from Koot’s to downtown runs about $8.  

The Party at Koot’s: 9 p.m. to bar closing at 2:30 a.m.

Must have ATTA Badge AND proof of identification at all times.

Partners

Wednesday September 21
  • 7:00 - 8:00 AM
  • Town Square Park (5th Ave & E St)
5K Fun Run!

Join the Anchorage Running Club for a 5k fun run/walk to get your blood pumping for an exciting day at the Summit. Meet at 7am in front of the 49th State Brewing Company on 3rd Ave (717 W 3rd Ave) in downtown Anchorage. We will make our way to 2nd and H Street and follow the scenic Tony Knowles Coastal Trail along Cook Inlet. Everyone that finishes gets a participation prize!

  • 9:00 - 10:30 AM
  • Ballroom
  • Keynote
Perspective: The Value of Cruise in Adventure Travel

Jamie Sweeting

President, Planeterra Foundation & VP for Social Enterprise & Sustainability, G Adventures

James Sano

VP of Travel, Tourism & Conservation, World Wildlife Fund-US

Colleen Stephens

President, Stan Stephens Cruises

Roberta Caenepeel

President, Explore Tours

Session Moderator 

Shannon Stowell

President, Adventure Travel Trade Association (ATTA)
 

The cruise industry is maintaining a steady growth rate for over 20 years, driven by larger ships, more local ports in more destinations and new onboard and onshore activities to meet the demand of travelers. Last year the industry was valued at nearly $40 billion. For adventure destinations from Alaska to the Caribbean, Norway to the Mediterranean, the cruise industry presents a mixed blessing: beneficial in bringing visitors to new places, but also at times detrimental to local economies, people and the environment.

In this town hall-style plenary moderated by ATTA President Shannon Stowell, Jim Sano from World Wildlife Fund, Jamie Sweeting of Planeterra (formerly Vice President, Environmental Stewardship and Global Chief Environmental Officer with Royal Caribbean Cruises), Colleen Stephens, President of Stan Stephens Cruises and Roberta Caenepeel of Explore Tours share the results of recent research on how cruises interact with adventure companies and destinations, discuss the pros and cons of the cruise industry and speculate on its future with adventure travel.

  • 10:30 - 11:00 AM
  • Lobby
  • Coffee Break
Networking Coffee Break

Network with your fellow delegates during this coffee break. 

Partner

  • 11:00 AM - 12:30 PM
  • Tubughnenq’ 5
  • Track 1: Business Basecamp
Working with Travel Agents 1: Meeting Expectations for Success

Hope Smith

CTC, Born to Travel

Kristy Angellotti

Trade Relations Manager, South African Tourism USA

Pawan Tuladhar

Founder & Owner, Dharma Adventures

Session Moderator

Perry Lungmus

Vice President, Travel Leaders
 

Tour operators, accommodations and destination marketers have increasingly turned to a sales channel partner once thought obsolete: travel agents (or travel “advisors”). Successful relationships are always based on equal give-and-take propositions, so what are the business expectations between the travel provider and the travel advisor? In this 90-minute panel discussion and workshop, hear first-hand details of what both businesses need in order to achieve sales success, happy travelers and repeat clientele.

Partner

  • 11:00 AM - 12:30 PM
  • Kahtnu 1 & 2
  • Track 2: Business Drivers
Leading Through Change Starts with Character

Moe Carrick

Moementum

The global economy, growth in sector, and dynamic workforce changes mean that leaders today are in a constant state of flux; change is the new normal. Navigating these situations takes a tolerance for ambiguity and a willingness to take risks that most find hard to practice. Change requires a strong internal compass — or character — when solid solutions seem murky or impossible. How do organizations navigate change in a way in which courage is possible, character is present, and trust and engagement thrive?

This interactive session will provide practical tips for understanding change and ideas for helping employees, customers, and partners move with you through ahead feeling seen, focused, accountable, engaged, and optimistic about the future ahead.

Partner

  • 11:00 AM - 12:30 PM
  • Tubughnenq’ 3
  • Track 3: Innovation Lab
The Transformational Power of Adventure Travel

Michael Bennett

Founder & Chief Adventure Officer, Muddy Shoe Adventures

Jake Haupert

Founder/CEO, Evergreen Escapes

Don Mankin

President and Founder, Adventure Transformations

Session Moderator 

Kurt Kutay

President/Founder of Wildland Adventures
 

It’s no secret that travel can be a life-changing experience. And while many travelers experience some degree of personal transformation on their adventures, why and how they are able to use their adventures to transform their lives has gone largely unexplored. This interactive panel introduces ground-breaking new research about the transformational elements of adventure experiences, offers suggestions for how to incorporate these elements into program design and delivery, discusses the short- and long-term impacts on the adventure industry and gives members an opportunity to apply these lessons to their own organizations to drive new business and increase repeats and referrals.

Partner

  • 11:00 AM - 12:30 PM
  • Tubughnenq’ 4
  • Track 4: Game Changers
Destination Game Changer - Adventure by Design

Antonio del Rosal

Executive Director Latin America, Adventure Travel Trade Association

Christina Beckmann

Director, Research and AdventureEDU, ATTA

Hannah R. Messerli, PhD

Eisenhower Professor of Tourism Policy, The George Washington University

Bart Donnelly

Director of Travel Trade for Canada & USA, Travel Alberta

For many countries tourism is an important contributor to national GDP and a leading source of employment. Adventure travel businesses estimates that 65 percent of the cost of an adventure trip stays in the destination. The reach of each dollar spent on tourism can span all levels of local suppliers, from agriculture to high-end resorts. However, in many countries, the government´s approach to the development of a robust tourism industry is haphazard at best. How can the tourism industry begin to command similar resources to those invested in industries such as technology or automobiles for example? We will analyze some ideas on how we can craft the development of a solid, sustainable adventure travel industry, building on destinations’ natural and cultural assets. The ATTA’s Adventure Tourism Development Index (ATDI) report provides a guideline for how to get tourism done right.

  • 12:30 - 2:00 PM
  • Ballroom
  • Meal
Lunch with Norway

Partners

  • 2:00 - 3:30 PM
  • Exhibit Hall
MediaConnect

ATTA’s MediaConnect sessions deliver a format that mixes media tips and trends from top travel journalists, bloggers and media experts. Tour operators and destination specialist delegates receive an opportunity to pitch to an impressive field of international, top-tier and emerging media. In the first 90-minute session, gain insight into the working world of the media through a dedicated 45-minute panel discussion then seize the remaining 45 minutes to try your pitch to specific media contacts seeking story ideas related to your adventure travel business.

Leigh Barnes

Regional Director of the Americas, Intrepid Group
 

Everett Potter

Everett Potter's Travel Report
 

Phoebe Smith

Editor, Wanderlust Travel Media
 

Session Moderator

Jen Pemberton

Communications Manager & Editor-in-Chief, AdventureTravelNews
 

Panel: Where Do Trends Come From: Media or Industry?

It’s a kind of chicken vs. egg problem, but this panel will tackle the question of where industry trends come from and how they are reported on. When a writer sits down to cover an adventure travel trend, where is she getting her information? How does a publication decide it’s a good idea to put out an entire magazine dedicated to a specific trend and the timing of that issue? Is the adventure travel media looking at the same data and reports that tour operators and destinations are looking at? If an operator or destination spots an industry trend, how can they get the word out? In this session, we’ll discuss the relationship between the industry and the media when it comes to trends with a publication, two writers and a tour operator.

Partner

  • 2:00 - 3:30 PM
  • Tubughnenq’ 5
  • Track 1: Business Basecamp
Customer Relationship Management Tools

Scott Friesen

Vice President, Strategic Analytics, Echo Global Logistics

This session is designed for businesses that do not have a CRM (Customer Relationship Management) system but are considering getting one for the first time. Scott Friesen, a seasoned analytics, insights, and targeted marketing professional, will help explain CRM software capabilities and help you evaluate your business needs using key considerations in the purchase process. 

Partner

  • 2:00 - 3:30 PM
  • Kahtnu 1 & 2
  • Track 2: Business Drivers
A New Asset Class: Adventure Capital

Tullia Caballero

Director, S-Cape Travel

Mike Brcic

President, Sacred Rides Mountain Bike Adventures

Raffaele Di Biase

Founder, BirdsChile

Session Moderator 

Erik Blachford

Venture Partner, Technology Crossover Ventures
 

Venture capital, traditional bank funding and lending mechanisms are often not friendly to adventure travel business models — equity can be questioned, and business experience is difficult to prove. Erik Blachford, an adventure travel industry veteran and venture capitalist, moderates this session on exploring creative ideas to get funding. He is the first to say, “Venture capital is not the way.” Learn why and hear from colleagues who have had success and failure around the world raising money through solutions such as crowdfunding and community-driven loans. This session will cover the opportunities, the risks, and the strategy behind modern day funding options for micro to medium sized businesses and leave plenty of time for questions from the audience with our panelists.

Partner

  • 2:00 - 3:30 PM
  • Tubughnenq’ 3
  • Track 3: Innovation Lab
Pathways to Innovation: Destination Branding Through Regional Routes & Trails

Jonathan Kreiss-Tomkins

Representative, Alaska House of Representatives

Manal Kelig

Co-Founder, Gateway to Egypt & MENA Director, ATTA

Sammy Salm

Chairman, Best of the Alps

Shanny Hill

Marketing Manager, TDA Global Cycling

Session Moderator

Russell Walters

Adventure Travel Trade Association
 

Long distance routes and trails have held timeless appeal for explorers, merchants and pilgrims. These cultural pathways that often span political borders can stimulate unlikely partnerships, fuel regional innovation and act as a catalyst to attract visitors to parts of the world that might not otherwise have strong destination appeal. From Alaska to Asia, learn how four very different initiatives have been able to combine historical, cultural and natural assets together into compelling regional attractions that span countries, continents and imaginations for the adventure traveler of today.

Partner

  • 3:30 - 4:00 PM
  • Lobby
  • Coffee Break
Networking Coffee Break

Network with your fellow delegates during this coffee break. 

Partner

  • 4:00 - 5:30 PM
  • Exhibit Hall
MediaConnect (Continued)

ATTA’s MediaConnect sessions deliver a format that mixes media tips and trends from top travel journalists, bloggers and media experts. Tour operators and destination specialist delegates receive an opportunity to pitch to an impressive field of international, top-tier and emerging media. This 90-minute session will not include a panel discussion but will allow delegates time for solidifying relationships with attending media. 

Partner

  • 4:00 - 5:30 PM
  • Tubughnenq’ 5
  • Track 1: Business Basecamp
Repeated: Customer Relationship Management Tools

Scott Friesen

Vice President, Strategic Analytics, Echo Global Logistics

This session is designed for businesses that do not have a CRM (Customer Relationship Management) system but are considering getting one for the first time. Scott Friesen, a seasoned analytics, insights, and targeted marketing professional, will help explain CRM software capabilities and help you evaluate your business needs using key considerations in the purchase process. 

Partner

  • 4:00 - 5:30 PM
  • Kahtnu 1 & 2
  • Track 2: Business Drivers
Repeated: A New Asset Class: Adventure Capital

Tullia Caballero

Director, S-Cape Travel

Mike Brcic

President, Sacred Rides Mountain Bike Adventures

Raffaele Di Biase

Founder, BirdsChile

Session Moderator 

Erik Blachford

Venture Partner, Technology Crossover Ventures
 

Venture capital, traditional bank funding and lending mechanisms are often not friendly to adventure travel business models — equity can be questioned, and business experience is difficult to prove. Erik Blachford, an adventure travel industry veteran and venture capitalist, moderates this session on exploring creative ideas to get funding. He is the first to say, “Venture capital is not the way.” Learn why and hear from colleagues who have had success and failure around the world raising money through solutions such as crowdfunding and community-driven loans. This session will cover the opportunities, the risks, and the strategy behind modern day funding options for micro to medium sized businesses and leave plenty of time for questions from the audience with our panelists.

Partner

  • 4:00 - 5:30 PM
  • Tubughnenq’ 3
  • Track 3: Innovation Lab
Repeated: Pathways to Innovation: Destination Branding Through Regional Routes & Trails

Jonathan Kreiss-Tomkins

Representative, Alaska House of Representatives

Manal Kelig

Co-Founder, Gateway to Egypt & MENA Director, ATTA

Sammy Salm

Chairman, Best of the Alps

Shanny Hill

Marketing Manager, TDA Global Cycling

Session Moderator

Russell Walters

Adventure Travel Trade Association
 

Long distance routes and trails have held timeless appeal for explorers, merchants and pilgrims. These cultural pathways that often span political borders can stimulate unlikely partnerships, fuel regional innovation and act as a catalyst to attract visitors to parts of the world that might not otherwise have strong destination appeal. From Alaska to Asia, learn how four very different initiatives have been able to combine historical, cultural and natural assets together into compelling regional attractions that span countries, continents and imaginations for the adventure traveler of today.

Partner

  • 5:30 - 5:45 PM
  • Lobby
Transition Time

After this afternoon’s breakout sessions, use this time to make your way to the evening keynote.

  • 5:45 - 7:00 PM
  • Ballroom
  • Keynote
Adventure in Motion: 3rd Annual Film Contest

Caroline Pemberton

Television Presenter & Producer

Caroline Pemberton, Adventure TV host, Executive Producer and Programming Developer from Australia, will host our Adventure in Motion film viewing and a discussion on the future of storytelling. From her own experience creating and selling adventure and travel content, she’ll share her learnings about what compels and what bores the viewer. See your adventure colleagues’ winning films as selected by consumers, our Adventure in Motion partner, the ATTA and you!

Partners

  • 7:00 - 8:30 PM
  • Ballroom
  • Meal
Cocktail with Brazil

Partner

  • 8:30 - 10:30 PM
Free Night in Anchorage

Tonight is yours to explore the city of Anchorage.

  • 9:30 - 12:00 PM
  • Hard Rock Cafe
Pub of the Night – Hard Rock Cafe Anchorage Gives Back

Join us at the downtown Hard Rock Café Anchorage to “Love All, Serve All” at this event benefiting the Alaska Center for the Environment and the Anchorage Park Foundation. Your $20 admission gets you access to a private party at the Hard Rock Cafe with live music, appetizers and two drink tickets. 100% of the ticket proceeds will go to planting trees at a local park and the Alaska Youth for Environmental Action program.

Hard Rock Cafe Anchorage will provide an assortment of late-night munchies and two drink tickets that are good for wine or beer – including Denali Brewing’s Adventure Gold, the beer brewed specifically for the World Summit!  Complete with live music with rock band Ettinger on the first floor and DJ Adam taking requests on the second floor, the Hard Rock Cafe Anchorage is ready to give you the VIP experience you deserve. 

Partners

Thursday September 22
  • 7:30 - 9:00 AM
  • Tubughnenq' 5
Women’s Leadership in Travel

Moe Carrick

Moementum

Join us for an early morning session exploring women’s role in travel leadership. Adventure travel as a sector is growing globally, and women are growing into it. As women travel farther and wider than ever, adventuring in ways large and small, they are increasingly appearing as founders, CEOs, lead guides and creative leaders in and for the adventure travel industry. What is different about and for women leading the way in travel? What opportunities lay available for women? What challenges exist for women leading in travel? What partnerships are key to solving these problems?

This interactive, first-ever Summit conversation will prompt deep discovery for all delegates and pave the way to future women-focused sessions. Inspiring and thoughtful advocate, CEO, author, and adventurer Moe Carrick will set the tone and invite us into orchestrated conversations about new ways women can make a difference in adventure travel for the generations of men and women who will follow.

Partner

  • 9:00 - 10:30 AM
  • Ballroom
  • Keynote
Leaders with Heart

Nelson Mandela said, “A good head and a good heart are always a formidable combination.” In this session three individuals who are leading the charge in their communities will share their stories and their dreams for change. Our speakers are dedicating themselves to causes that are making a difference locally and are examples for us all globally. As you will learn sometimes the way to go big and be bold is through a calm, confident and persistent voice.

Robert Ghukasyan

President, "Time Land" Scientific Study Foundation
 

Building a Home for Future Generations

The remote, mountainous village of Kalavan, Armenia is home to Azerbaijani refugees who fled there in the late 1980s. Robert Ghukaysan’s vision is to build its economy through tourism so that Kalavan remains home for future generations. Through the creation of the “Time Land” Scientific Foundation, Robert has creatively launched a series of tourism initiatives: archaeological tourism inspired by ancient sites surrounding the area; culinary tourism inspired by “forest cuisine,” the establishment of Kalavan National Park to protect local nature and wildlife for future eco-tourism and the launch of a mountain bike tourism program.

Blair Glencorse

Accountability Lab
 

Building A Global Movement for Integrity

How do you solve a problem like corruption? Billions of people everywhere remain mired in poverty and conflict because government officials lack any kind of accountability. Blair Glencorse, a former World Banker and advisor to the President of Afghanistan, thinks we’re getting it all wrong. The problem with anti-corruption is it focuses on the problem, not the solution; and it highlights wrong-doers, not “do-gooders.” Blair and his organization, the Accountability Lab, are working to engage young people around the world to build integrity. Rather than “naming and shaming” the crooks, Blair is “naming and faming” citizens with real, positive solutions to these challenges. Working in difficult countries like Liberia and Pakistan, Blair is finding innovative ways to support young people with ideas to build integrity, working with everyone from film-makers to rappers, and in doing so, is learning lessons that have relevance for all of us. 

Acknowledging our Coexistence and the Rights of Nature

Many sense the imbalance that plagues humanity and effects our daily lives. The mindset of Man being able to control or subdue Nature has led us down a path of destruction and into our current Antropocene epoch. Terms such as “responsible development” attempt to console us while only perpetuating the use of additional fossil fuels and exacerbating the problems of climate change. Princess Johnson’s work through Resisting Environmental Destruction on Indigenous Lands (REDOIL) attempts to bring awareness not only to the rights of Indigenous Peoples tied to places in Alaska like the Arctic National Wildlife Refuge, but also to the Rights of Mother Earth, to Nature and the multitude of species we share this planet with. Through examining traditional Alaska Native stories she journeys with us to seek the wisdom of her Ancestors in finding the way back to balance within ourselves and with the land and animals we depend upon for our survival.

Partners

  • 10:30 - 11:00 AM
  • Lobby
  • Coffee Break
Networking Coffee Break

Network with your fellow delegates during this coffee break. 

Partner

  • 11:00 AM - 12:30 PM
  • Tubughnenq’ 5
  • Track 1: Business Basecamp
Working with Travel Agents 2: Building Relationships

Beth Monge

Mangata Travel

Owen Gaddis

Director of Business Development, Untrodden

Session Moderator 

Perry Lungmus

Vice President, Travel Leaders
 

A new business goal may be inspiring but actually taking that first step can be a challenge. This 90-minute workshop + roundtable discussion will provide guidance on how to make a successful business introduction and the key elements of a durable sales partnership where a travel agent understands and appreciates your value proposition and you theirs. Get ready to interact: join fellow tour operators, accommodations, destination representatives and travel agents (“travel advisors”) to try out new ideas and discuss what does and does not work.

Partner

  • 11:00 AM - 12:30 PM
  • Kahtnu 1 & 2
  • Track 2: Business Drivers
Repeated: Leading Through Change Starts with Character

Moe Carrick

Moementum

The global economy, growth in sector, and dynamic workforce changes mean that leaders today are in a constant state of flux; change is the new normal. Navigating these situations takes a tolerance for ambiguity and a willingness to take risks that most find hard to practice. Change requires a strong internal compass — or character — when solid solutions seem murky or impossible. How do organizations navigate change in a way in which courage is possible, character is present, and trust and engagement thrive?

This interactive session will provide practical tips for understanding change and ideas for helping employees, customers, and partners move with you through ahead feeling seen, focused, accountable, engaged, and optimistic about the future ahead.

Partner

  • 11:00 AM - 12:30 PM
  • Tubughnenq’ 3
  • Track 3: Innovation Lab
Repeated: The Transformational Power of Adventure Travel

Michael Bennett

Founder & Chief Adventure Officer, Muddy Shoe Adventures

Jake Haupert

Founder/CEO, Evergreen Escapes

Don Mankin

President and Founder, Adventure Transformations

Session Moderator 

Kurt Kutay

President/Founder of Wildland Adventures
 

It’s no secret that travel can be a life-changing experience. And while many travelers experience some degree of personal transformation on their adventures, why and how they are able to use their adventures to transform their lives has gone largely unexplored. This interactive panel introduces ground-breaking new research about the transformational elements of adventure experiences, offers suggestions for how to incorporate these elements into program design and delivery, discusses the short- and long-term impacts on the adventure industry and gives members an opportunity to apply these lessons to their own organizations to drive new business and increase repeats and referrals.

Partner

  • 11:00 AM - 12:30 PM
  • Tubughnenq’ 4
  • Track 4: Game Changers
Repeated: Destination Game Changer - Adventure by Design

Antonio del Rosal

Executive Director Latin America, Adventure Travel Trade Association

Christina Beckmann

Director, Research and AdventureEDU, ATTA

Hannah R. Messerli, PhD

Eisenhower Professor of Tourism Policy, The George Washington University

Bart Donnelly

Director of Travel Trade for Canada & USA, Travel Alberta

For many countries tourism is an important contributor to national GDP and a leading source of employment. Adventure travel businesses estimates that 65 percent of the cost of an adventure trip stays in the destination. The reach of each dollar spent on tourism can span all levels of local suppliers, from agriculture to high-end resorts. However, in many countries, the government´s approach to the development of a robust tourism industry is haphazard at best. How can the tourism industry begin to command similar resources to those invested in industries such as technology or automobiles for example? We will analyze some ideas on how we can craft the development of a solid, sustainable adventure travel industry, building on destinations’ natural and cultural assets. The ATTA’s Adventure Tourism Development Index (ATDI) report provides a guideline for how to get tourism done right.

  • 12:30 - 2:00 PM
  • Ballroom
  • Meal
Lunch
  • 2:00 - 3:30 PM
  • Tubughnenq’ 5
  • Track 1: Business Basecamp
Adventure Travel Guide Training: Reaching for the Highest Standard in Service, Safety and Sustainability

Dan Moore

CEO, Pandion Consulting & Facilitation

Gordon Janow

Director of Programs, Alpine Ascents International

In June 2016 AdventureEDU educators Gordon Janow, Jean-Claude Razel, and Dan Moore traveled to Nepal to conduct the first AdventureEDU Guide Training course. AdventureEDU’s Guide Training course has been designed to address the five core competencies for adventure guides as described in the Adventure Travel Guide Qualification and Performance Standard released in 2015. In this session we share how the standard was translated into a training curriculum specific for Nepal with special considerations, like how to recognize and handle altitude sickness for example. Key components of the training will be shared, including group management, customer service, logistics planning, content delivery as well as a special emphasis on the guide’s role in preventing wildlife trafficking and promoting conservation. A discussion exploring the opportunities and challenges to applying the new standard in an adventure destination will be encouraged.

Partner

  • 2:00 - 3:30 PM
  • Kahtnu 1 & 2
  • Track 2: Business Drivers
Personalized Marketing + Increased Sales: The Power of CRM and Booking Engines

Scott Friesen

Vice President, Strategic Analytics, Echo Global Logistics

Travis Pittman

CEO, TourRadar

Maureen Gordon

Maple Leaf Adventures

This session is designed for businesses that have an existing CRM software solution and want to get the highest return on investment. Scott Friesen will lead the discussion while Travis Pittman of Tour Radar will highlight the importance of tools that integrate CRM with booking platforms, and Maureen Gordon of Maple Leaf Adventures will provide real examples of customizing a CRM platform. You’ll be challenged to think about how you measure and manage your CRM platform through the marketing lens and emphasis will be given to the decision to switch providers versus keeping your existing system. Come prepared to analyze and workshop the best next steps to attain your business’s customer relationship management goals.

Partner

  • 2:00 - 3:30 PM
  • Tubughnenq’ 3
  • Track 3: Innovation Lab
The Evolution of the Tour Operator: Your Brand, Your Experience

Leigh Barnes

Regional Director of the Americas, Intrepid Group

Kerstin Swanvall

CEO, Aventyrsresor / Tour Operators We Travel Group

John Spence

President, Scott Dunn USA

Session Moderator 

Christopher Doyle

Executive Director - Europe - The Adventure Travel Trade Association
 

According to the most recent Adventure Tourism Market Report available, the adventure travel had an estimated average yearly growth of 65% from 2009 – 2012. In an ever shifting landscape of portals for inspiration and booking travel and a growing need to ensure quality and standards of practice — both in safety and sustainability — the relevance and expertise of the international outbound tour operator becomes ever more important. But still consumers continue to seek high value, low cost itineraries. How can today’s operators evolve to attract the adventure traveler of tomorrow? What value, uniqueness and creativity will you need to consider to remain competitive or become a preferred and trusted company? Moderated by the ATTA’s Executive Director of Europe, Christopher Doyle, learn from leaders in adventure tourism about their experiments, lessons and successes in staying ahead of the curve.

Partner

  • 2:00 - 3:30 PM
  • Tubughnenq’ 4
  • Track 4: Game Changers
Building a Culture of Accountability

Blair Glencorse

Accountability Lab

Do you work in or with an emerging destination? Are there business challenges related to systems and decision-making that are unique to a specific region or nation you work with? Are you striving to run a business with 100% integrity? Join us for this interactive session with Blair Glencorse, who will help you think through engaging ways to deal with problems like corruption, navigating government systems, adhering to international laws and building a culture of accountability. This hands-on session will focus on practical ideas, lessons from around the world and collaborations that can help you make sure that yours is the most trusted organization in the business.

  • 3:30 - 4:00 PM
  • Lobby
  • Coffee Break
Networking Coffee Break

Network with your fellow delegates during this coffee break. 

Partner

  • 4:00 - 5:30 PM
  • Tubughnenq’ 5
  • Track 1: Business Basecamp
Repeated: Adventure Travel Guide Training: Reaching for the Highest Standard in Service, Safety and Sustainability

Dan Moore

CEO, Pandion Consulting & Facilitation

Gordon Janow

Director of Programs, Alpine Ascents International

In June 2016 AdventureEDU educators Gordon Janow, Jean-Claude Razel, and Dan Moore traveled to Nepal to conduct the first AdventureEDU Guide Training course. AdventureEDU’s Guide Training course has been designed to address the five core competencies for adventure guides as described in the Adventure Travel Guide Qualification and Performance Standard released in 2015. In this session we share how the standard was translated into a training curriculum specific for Nepal with special considerations, like how to recognize and handle altitude sickness for example. Key components of the training will be shared, including group management, customer service, logistics planning, content delivery as well as a special emphasis on the guide’s role in preventing wildlife trafficking and promoting conservation. A discussion exploring the opportunities and challenges to applying the new standard in an adventure destination will be encouraged.

Partner

  • 4:00 - 5:30 PM
  • Kahtnu 1 & 2
  • Track 2: Business Drivers
Repeated: Personalized Marketing + Increased Sales: The Power of CRM and Booking Engines

Scott Friesen

Vice President, Strategic Analytics, Echo Global Logistics

Travis Pittman

CEO, TourRadar

Maureen Gordon

Maple Leaf Adventures

This session is designed for businesses that have an existing CRM software solution and want to get the highest return on investment. Scott Friesen will lead the discussion while Travis Pittman of Tour Radar will highlight the importance of tools that integrate CRM with booking platforms, and Maureen Gordon of Maple Leaf Adventures will provide real examples of customizing a CRM platform. You’ll be challenged to think about how you measure and manage your CRM platform through the marketing lens and emphasis will be given to the decision to switch providers versus keeping your existing system. Come prepared to analyze and workshop the best next steps to attain your business’s customer relationship management goals.

Partner

  • 4:00 - 5:30 PM
  • Tubughnenq’ 3
  • Track 3: Innovation Lab
Repeated: The Evolution of the Tour Operator: Your Brand, Your Experience

Leigh Barnes

Regional Director of the Americas, Intrepid Group

Kerstin Swanvall

CEO, Aventyrsresor / Tour Operators We Travel Group

John Spence

President, Scott Dunn USA

Session Moderator 

Christopher Doyle

Executive Director - Europe - The Adventure Travel Trade Association
 

According to the most recent Adventure Tourism Market Report available, the adventure travel had an estimated average yearly growth of 65% from 2009 – 2012. In an ever shifting landscape of portals for inspiration and booking travel and a growing need to ensure quality and standards of practice — both in safety and sustainability — the relevance and expertise of the international outbound tour operator becomes ever more important. But still consumers continue to seek high value, low cost itineraries. How can today’s operators evolve to attract the adventure traveler of tomorrow? What value, uniqueness and creativity will you need to consider to remain competitive or become a preferred and trusted company? Moderated by the ATTA’s Executive Director of Europe, Christopher Doyle, learn from leaders in adventure tourism about their experiments, lessons and successes in staying ahead of the curve.

Partner

  • 4:00 - 5:30 PM
  • Tubughnenq’ 4
  • Track 4: Game Changers
Repeated: Building a Culture of Accountability

Blair Glencorse

Accountability Lab

Do you work in or with an emerging destination? Are there business challenges related to systems and decision-making that are unique to a specific region or nation you work with? Are you striving to run a business with 100% integrity? Join us for this interactive session with Blair Glencorse, who will help you think through engaging ways to deal with problems like corruption, navigating government systems, adhering to international laws and building a culture of accountability. This hands-on session will focus on practical ideas, lessons from around the world and collaborations that can help you make sure that yours is the most trusted organization in the business.

  • 5:30 - 5:45 PM
  • Lobby
Transition Time

After this afternoon’s concurrent sessions, use this time to make your way to the evening keynote.

  • 5:45 - 6:30 PM
  • Ballroom
  • Keynote
Trailhead Fever: How to Be Big, Bold, and Brave Beyond

Moe Carrick

Moementum

We all know the feeling that comes when a great adventure starts to end: The high, close, intimate, rockin’ it feeling we get as we celebrate with friends the wild times we just had (on the mountains, in the rivers, or in a foreign land) when we feel completely sure that we are permanently changed. And yet, when we get back to work, back to our daily grind and the incessant ordinariness of life and work and family and busy-ness, we so often forget to remember that we are, in fact, changed. How is it that we can maintain the powerful insights, the robust connection, and the inspired thinking we leave with today from our Summit experience in our actual lives back at home? This impactful keynote session invites each of us to transcend the odds and carry change materially into our daily habits, our organizations, our communities, and our families. Offering specific prompts for thinking forward while also leveraging empathy, self-compassion, and our inner adventurer, Moe Carrick weaves together a profound closing keynote on what’s next from here: dreaming forward into being.

Partner

  • 6:30 - 7:00 PM
  • Ballroom
  • Keynote
ATWS Closing Plenary Session

Shannon Stowell

President, Adventure Travel Trade Association (ATTA)

As the 2016 Adventure Travel World Summit comes to a close, reflect on the learnings and inspiration found in Alaska with ATTA President Mr. Shannon Stowell.

  • 7:00 - 8:30 PM
  • Ballroom
  • Meal
Closing Dinner

Join us for the closing dinner of the 2016 Adventure Travel World Summit.

Partner

  • 9:00 - 11:59 PM
  • Williwaw
  • Meal
Closing Party with Jordan

The sessions are over, however we are not ready to say goodbye. After dinner, enjoy networking, dancing and final farewells.

Partner

   
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