The Summit is a platform for pushing boundaries, creating movements and propelling the industry toward a sustainable future. Our keynote sessions this year will put the spotlight on the importance of integrity in our business, while our concurrent sessions will be grouped into four tracks — each catered to different business models. Choose the track that best meets your organization’s goals and interests or mix and match.
These educational sessions are designed to start with the basics and work up to help participants build and develop specific facets of their business.
These educational deep dives are perfect for mature businesses or business professionals looking to evolve and transform their strategies and leadership.
For reimagining a destination, developing new products or considering new ways to engage clients — the Innovation Lab sessions will spur both creativity and strategic focus.
The adventure travel industry has an opportunity to set the stage for new ways to do business. Here we challenge the status quo – the good, the bad and the ugly.
Established in 1990, the Adventure Travel Trade Association (ATTA) today is widely recognized as a vital leadership voice and partner for the adventure travel industry around the world. The membership and trade organization is designed to be a force for the industry and exists to drive thought leadership, industry promotion, and opportunities to network and convene globally to create trade and business health. It currently serves more than 1,300 members in 100 countries worldwide. The constituency is made up of tour operators, tourism boards, specialty agents, and accommodations all sharing a vested interest in the sustainable development of adventure tourism. Through its growing business services division, the ATTA delivers a portfolio of strategic solutions and a robust ecosystem of events around the globe. With specialized expertise in research, events, education, media, and promotion, the ATTA business service division is able to provide valuable solutions to a broad set of partners across many verticals of business.