• 16-19 Oct 2017
  • Salta, Argentina
  • Price: $1750 USD
    Business Member Price: $1350 USD

Agenda

Wednesday 18 October
  • 12:00 - 1:30 PM
  • Los Ceibos & Jacarandá
  • Track 1: Business Basecamp
Consumer Research Perspectives: Tomorrow’s Adventure Traveler

This session reviews the latest research influencing the adventure travel industry today. You’ll get an in-depth look at the findings from ATTA’s recent research with East Carolina University and Outside Magazine, which provide new perspective on adventure travelers’ motivations and personality traits as well as today’s leading activities and destinations of interest. We’ll compare recent survey results with those from 2006, diving into what’s changed and what’s stayed the same. You’ll also hear from Charles Knowlton, U.S. General Manager of Topdeck Travel, a leading trip provider for millennials, as he shares information from a global survey of more than 30,000 travelers. Find out which activities and destinations top the millennial wish list, and learn about their spending and booking behaviors. Finally, sharpen your strategy for addressing the baby boomer segment, which represents the fastest growing population around the world. You’ll get insights from adventure industry educator, consultant and award-winning travel writer Don Mankin, who will share some of the latest research on baby boomer travel trends, including an Age Wave Inc. project he supported in 2016 for Merrill Lynch.

Speakers

Christina Beckmann

Senior Director, Strategy + Impact, Adventure 360/ATTA

Charles Knowlton

General Manager, Topdeck Travel

Don Mankin

President and Founder, Adventure Transformations

Partners Partner

  • 3:00 - 4:30 PM
  • Los Nogales
  • Track 1: Business Basecamp
WORKSHOP: Identifying and Activating Your Influencers

Moderator

Casey Hanisko

President, Adventure Travel Trade Association / Adventure 360
 

If you’re interested in working with professional content creators to reach adventure travelers outside your existing network, this session is for you. You’ll learn how you can work with influencers in a variety of ways — from leveraging your own staff to enlisting the skills of new media influencers, such as bloggers, podcasters, YouTubers, and Instagrammers. There are creative options to fit your business’s needs and budget.

In this session, you’ll get tips to help you think through your next, or first, influencer-focused marketing campaign and then take these learnings to create example campaigns along with your fellow delegates. You’ll walk away with innovative business ideas and, more importantly, real advice on costs, deliverables, expectations, and getting results that benefit your brand.

Speakers

Jackie Nourse

Traveling Jackie

Sherry Ott

Owner/Editor, Ottsworld

Raffaele Di Biase

Founder, BirdsChile

Maurice Whelan

Managing Director, Ireland Walk Bike Hike
  • 3:00 - 4:30 PM
  • Los Ceibos & Jacarandá
  • Track 1: Business Basecamp
Gauging Success of Branding and Storytelling

Moderator

Gregg Bleakney

Creative Director, WhereNext
 

In this panel discussion, you’ll get a range of expert perspectives on how to measure the success of branding and storytelling efforts, including written content and visual storytelling with photography and video. Through an array of case studies, you’ll learn how your business can begin linking revenue results to marketing efforts — and see that marketing doesn’t have to be expensive to be effective. From adventure operators, travel service providers, professional storytellers and destination marketing representatives—the presenters will share real campaigns from their work and how they measure their impact in a fun and engaging session.

Speakers

Christina Tunnah

Regional Manager (USA, Canada, Latin America), World Nomads

Maria Elena Price

ExperiencePlus! Bicycle Tours

Julian Guererro

Vice President, ProColombia

Partners Partner

  • 5:00 - 6:30 PM
  • Los Nogales
  • Track 1: Business Basecamp
Repeated: WORKSHOP: Identifying and Activating Your Influencers

Moderator

Casey Hanisko

President, Adventure Travel Trade Association / Adventure 360
 

If you’re interested in working with professional content creators to reach adventure travelers outside your existing network, this session is for you. You’ll learn how you can work with influencers in a variety of ways — from leveraging your own staff to enlisting the skills of new media influencers, such as bloggers, podcasters, YouTubers, and Instagrammers. There are creative options to fit your business’s needs and budget.

In this session, you’ll get tips to help you think through your next, or first, influencer-focused marketing campaign and then take these learnings to create example campaigns along with your fellow delegates. You’ll walk away with innovative business ideas and, more importantly, real advice on costs, deliverables, expectations, and getting results that benefit your brand.

Speakers

Jackie Nourse

Traveling Jackie

Sherry Ott

Owner/Editor, Ottsworld

Raffaele Di Biase

Founder, BirdsChile

Maurice Whelan

Managing Director, Ireland Walk Bike Hike
Thursday 19 October
  • 12:00 - 1:30 PM
  • Los Ceibos & Jacarandá
  • Track 1: Business Basecamp
Repeated: Consumer Research Perspectives: Tomorrow’s Adventure Traveler

This session reviews the latest research influencing the adventure travel industry today. You’ll get an in-depth look at the findings from ATTA’s recent research with East Carolina University and Outside Magazine, which provide new perspective on adventure travelers’ motivations and personality traits as well as today’s leading activities and destinations of interest. We’ll compare recent survey results with those from 2006, diving into what’s changed and what’s stayed the same. You’ll also hear from Charles Knowlton, U.S. General Manager of Topdeck Travel, a leading trip provider for millennials, as he shares information from a global survey of more than 30,000 travelers. Find out which activities and destinations top the millennial wish list, and learn about their spending and booking behaviors. Finally, sharpen your strategy for addressing the baby boomer segment, which represents the fastest growing population around the world. You’ll get insights from adventure industry educator, consultant and award-winning travel writer Don Mankin, who will share some of the latest research on baby boomer travel trends, including an Age Wave Inc. project he supported in 2016 for Merrill Lynch.

Speakers

Christina Beckmann

Senior Director, Strategy + Impact, Adventure 360/ATTA

Charles Knowlton

General Manager, Topdeck Travel

Don Mankin

President and Founder, Adventure Transformations

Partners Partner

  • 3:00 - 4:30 PM
  • Los Ceibos & Jacarandá
  • Track 1: Business Basecamp
Repeated: Gauging Success of Branding and Storytelling

Moderator

Gregg Bleakney

Creative Director, WhereNext
 

In this panel discussion, you’ll get a range of expert perspectives on how to measure the success of branding and storytelling efforts, including written content and visual storytelling with photography and video. Through an array of case studies, you’ll learn how your business can begin linking revenue results to marketing efforts — and see that marketing doesn’t have to be expensive to be effective. From adventure operators, travel service providers, professional storytellers and destination marketing representatives—the presenters will share real campaigns from their work and how they measure their impact in a fun and engaging session.

Speakers

Christina Tunnah

Regional Manager (USA, Canada, Latin America), World Nomads

Maria Elena Price

ExperiencePlus! Bicycle Tours

Julian Guererro

Vice President, ProColombia

Partners Partner

   
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