• 16-19 Oct 2017
  • Salta, Argentina
  • Price: $1750 USD
    Business Member Price: $1350 USD

Agenda

Wednesday 18 October
  • 12:00 - 1:30 PM
  • Los Nogales
  • Track 2: Business Drivers
WORKSHOP: Boosting Sales With Travel Agent and Supplier Partnerships

Moderator

KC Hoppe

Travel Advisor Outreach, ATTA
 

With seemingly countless adventure travel options to choose from, how do consumers select the right travel provider, destination, accommodation, or activity for their needs? Many turn to the knowledge and expertise of travel advisers and tour operators. As a travel supplier, are you taking advantage of all the benefits these pros have to offer your business? And as a travel adviser, do you know how to find the right clientele and qualify new preferred adventure suppliers in order to increase your sales? 

Join fellow tour operators, accommodations and destination representatives, consultants and travel advisers to discuss and design value propositions that work for each link in the chain. In this workshop, we’ll explore best practices and expectations of each party, using real-world examples to highlight what works. Get ready to put your heads together and come up with creative solutions for successful partnership models and shared resources.

Speakers

Donna Sevilla

Travel Consultant, Protravel International

Becky Harris

Founder, Viaventure Central America & Owner, Travel Kinship

Pedro Ibañez

Explora S.A.
  • 3:00 - 4:30 PM
  • Algarrobo
  • Track 2: Business Drivers
Community Tourism Partnerships: Evolution of Adventure Product and Marketing

Moderator

Keith Henry

CEO/Chair, Aboriginal Tourism Association of Canada
 

In this session, you’ll learn about adventure product development and marketing that celebrates and benefits local and Indigenous communities and speaks to adventure travelers’ desires for transformation and connection. Our panel of experts will explore some of the key requirements for success in these areas, including capacity building with communities, public-private partnerships, and marketing with integrity. We’ll take a rapid fire approach to this topic with panelists sharing their expertise in:

  • Involving community players in planning and developing tourism.
  • Supporting Indigenous communities to activate market-ready experiences.
  • Creating awareness of rural, vulnerable and rarely visited areas that need tourism done right to thrive.
  • Building operational standards to develop and execute sustainable tourism with communities’ interests at the foundation.
  • Innovating methods to ensure tourism puts economic value on cultural and ecological resources.

During closing thoughts, the moderator will capture your feedback on the role all stakeholders, including the ATTA, can play in supporting indigenous tourism partnerships.

Speakers

Ana Ines Figueroa

Owner & Managing Director, Adventure & Landscape

Nick Stanziano

Chief Explorer, SA Expeditions

Suzan Lakhan-Baptiste

Managing Director, Nature Seekers

Lennart Pittja

Founder, Sápmi Nature
  • 5:00 - 6:30 PM
  • Algarrobo
  • Track 2: Business Drivers
Harnessing the China Outbound Adventure Market

Moderator

Natasha Martin

Managing Director - Asia, Bannikin
 

The Asian outbound travel market continues to drive international tourism growth, with an 11 percent increase in outbound trips from 2015 to 2016. And within Asia, the China outbound market is one of the strongest, chalking up 18 percent growth in that same period. Join us to learn about this expanding market from two tour operators with extensive experience catering to Chinese outbound travelers. Presenters will offer a research-backed look at new trends in special interest trips favored by Chinese travelers and destinations peaking in interest, such as Mexico. Getting into practical matters, the panelists offer detailed information on what adventure companies can expect from Chinese adventure travelers with respect to their expectations around guide quality, language capability, and trip logistics. We’ll also discuss strategies for working with the younger generation of travelers from China who prefer to travel independently and the older generation of travelers who look for group trips led by a native speaker.

Speakers

Jake Finifrock

CEO/Founder, Midnight Son Tours/MST LLC

Tiger Li

Director, Diverse China & Diverse World Adventures

Willde Ng

Partner, 4Ours
Thursday 19 October
  • 12:00 - 1:30 PM
  • Los Nogales
  • Track 2: Business Drivers
Repeated: WORKSHOP: Boosting Sales With Travel Agent and Supplier Partnerships

Moderator

KC Hoppe

Travel Advisor Outreach, ATTA
 

With seemingly countless adventure travel options to choose from, how do consumers select the right travel provider, destination, accommodation, or activity for their needs? Many turn to the knowledge and expertise of travel advisers and tour operators. As a travel supplier, are you taking advantage of all the benefits these pros have to offer your business? And as a travel adviser, do you know how to find the right clientele and qualify new preferred adventure suppliers in order to increase your sales? 

Join fellow tour operators, accommodations and destination representatives, consultants and travel advisers to discuss and design value propositions that work for each link in the chain. In this workshop, we’ll explore best practices and expectations of each party, using real-world examples to highlight what works. Get ready to put your heads together and come up with creative solutions for successful partnership models and shared resources.

Speakers

Donna Sevilla

Travel Consultant, Protravel International

Becky Harris

Founder, Viaventure Central America & Owner, Travel Kinship

Pedro Ibañez

Explora S.A.
  • 3:00 - 4:30 PM
  • Algarrobo
  • Track 2: Business Drivers
Repeated: Community Tourism Partnerships: Evolution of Adventure Product and Marketing

Moderator

Keith Henry

CEO/Chair, Aboriginal Tourism Association of Canada
 

In this session, you’ll learn about adventure product development and marketing that celebrates and benefits local and Indigenous communities and speaks to adventure travelers’ desires for transformation and connection. Our panel of experts will explore some of the key requirements for success in these areas, including capacity building with communities, public-private partnerships, and marketing with integrity. We’ll take a rapid fire approach to this topic with panelists sharing their expertise in:

  • Involving community players in planning and developing tourism.
  • Supporting Indigenous communities to activate market-ready experiences.
  • Creating awareness of rural, vulnerable and rarely visited areas that need tourism done right to thrive.
  • Building operational standards to develop and execute sustainable tourism with communities’ interests at the foundation.
  • Innovating methods to ensure tourism puts economic value on cultural and ecological resources.

During closing thoughts, the moderator will capture your feedback on the role all stakeholders, including the ATTA, can play in supporting indigenous tourism partnerships.

Speakers

Ana Ines Figueroa

Owner & Managing Director, Adventure & Landscape

Nick Stanziano

Chief Explorer, SA Expeditions

Suzan Lakhan-Baptiste

Managing Director, Nature Seekers

Lennart Pittja

Founder, Sápmi Nature
  • 5:00 - 6:30 PM
  • Algarrobo
  • Track 2: Business Drivers
Repeated: Harnessing the China Outbound Adventure Market

Moderator

Natasha Martin

Managing Director - Asia, Bannikin
 

The Asian outbound travel market continues to drive international tourism growth, with an 11 percent increase in outbound trips from 2015 to 2016. And within Asia, the China outbound market is one of the strongest, chalking up 18 percent growth in that same period. Join us to learn about this expanding market from two tour operators with extensive experience catering to Chinese outbound travelers. Presenters will offer a research-backed look at new trends in special interest trips favored by Chinese travelers and destinations peaking in interest, such as Mexico. Getting into practical matters, the panelists offer detailed information on what adventure companies can expect from Chinese adventure travelers with respect to their expectations around guide quality, language capability, and trip logistics. We’ll also discuss strategies for working with the younger generation of travelers from China who prefer to travel independently and the older generation of travelers who look for group trips led by a native speaker.

Speakers

Jake Finifrock

CEO/Founder, Midnight Son Tours/MST LLC

Tiger Li

Director, Diverse China & Diverse World Adventures

Willde Ng

Partner, 4Ours
   
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