With a heady mixture of bravery and optimism, Australians face opportunity with energy, courage and a live-like-you-mean-it attitude. The theme of this year’s Summit is Boundless, a word that encapsulates Australian culture and inspires the kind of free-thinking attitude needed to innovate, improve, and engage. Adventure tourism professionals from around the globe will convene down under in 2020 to map the future of adventure tourism and tackle our challenges head on with the boundless, unrestrictive creativity that stems from a truly “no worries” worldview.
**Agenda subject to change. More details for sessions, speakers, and included evening events to come.
Established in 1990, the Adventure Travel Trade Association (ATTA) today is widely recognized as a vital leadership voice and partner for the adventure travel industry around the world. The membership and trade organization is designed to be a force for the industry and exists to drive thought leadership, industry promotion, and opportunities to network and convene globally to create trade and business health. It currently serves more than 1,300 members in 100 countries worldwide. The constituency is made up of tour operators, tourism boards, specialty agents, and accommodations all sharing a vested interest in the sustainable development of adventure tourism. Through its growing business services division, the ATTA delivers a portfolio of strategic solutions and a robust ecosystem of events around the globe. With specialized expertise in research, events, education, media, and promotion, the ATTA business service division is able to provide valuable solutions to a broad set of partners across many verticals of business.