This application closes on 30 November, 2019. Applications will be reviewed in December with final selections made by January, 2020.
Thank you for your interest in applying to be considered to attend the Adventure Travel World Summit 2020 as an Official Media Delegate.
The Adventure Travel World Summit (ATWS) is the preeminent opportunity for adventure travel industry professionals to gather from around the world for networking, education and inspiration.
Selected Official Media Delegates will learn about new companies and trends in the adventure tourism space, discover stories from operators and destinations, and form new lasting relationships. Immersive adventure activities on Pre-Summit Adventures and the Day of Adventure will give travel media the chance to discover the Australian way of life and delight in intimate encounters with nature and culture.
In the interest of maintaining a healthy dynamic of diverse business interests in the final event delegation, there are a limited number of 50 Official Media Delegate spots at the Summit, both fully-hosted (30) and discounted (20). Selections for fully-hosted spots will be made from the pool of applications received. (More details on hosted and discounted spots below.)
Schedule: If selected, the entire trip length will vary in duration up to seven days prior to the event depending on the final selection of Pre-Summit Adventure (PSA) options (4-6 days in length) plus the travel time from your origin city. The Summit itself is 6-9 October, preceded by an Australian Marketplace on 5 October (required attendance by Official Media delegates participating in multi-day adventures, so five event days total including Day of Adventure on 6 October), and return departures 10 October, 2020.Optional Post-Adventures will also be available to media, which would extend the stay 3-5 days.
Who should apply:
The ATTA and our Australian hosts are interested in media delegates specifically based in (and/or writing for the markets of):
(With some consideration for highly qualified media from Australia, Asia, Latin America, and MENA) who specialize in adventure and sustainable travel stories, including:
Magazine or Newspaper Staff Writers & Editors — especially from national and regional mainstream lifestyle outlets and/or vertical outlets focusing on travel, outdoor adventure, culture or environment/sustainability (print and digital editions)
Digital Publication Writers & Editors — especially from mainstream lifestyle outlets and/or vertical outlets focusing on travel, outdoor adventure or environment/sustainability with national and global reach
Freelance Journalists — with a proven record of placing articles in mainstream lifestyle outlets or vertical outlets focusing on travel, outdoor adventure, fitness, culture or environment/sustainability with national and global reach (print and digital)
Professional (Career) Bloggers & Influencers — with evidence of regular, current editorial content (i.e. non-sponsored posts) related to adventure travel, outdoor activity, culture or environmental/sustainability issues with a large, dedicated and engaged following interested in adventure travel-related content
Photojournalists / Videographers — editorial in nature who regularly document or film content to accompany their own outdoor and adventure travel stories
Broadcast Journalists — producers whose content is broadcast on TV or radio and is related to the adventure travel or outdoor industry (this event is not an ideal fit for strictly on-camera talent due to very limited filming opportunities)
Publishers, advertising sales representatives, personal or hobby bloggers, PR agency representatives, marketing agencies/content developers, and film/video producers are not eligible to apply as an official media delegate. Anyone with an interest in the global adventure travel industry may pay to attend as a regular event delegate.
Local Media: Half-day passes may be available for local television, radio or newspaper representatives to access a local press conference and the event opening session. Contact [email protected] for more information.
Role and expectations at the Summit if your application is selected:
All Official Media Delegates are expected to be “working media” meaning whether a freelance journalist, magazine editor, photojournalist, or professional blogger and influencer, you will be actively looking for ways to cover the host destination, the adventure travel industry, and attending delegate’s destinations and products.
In addition, ALL selected Official Media Delegates (hosted and discounted) are:
Required to attend media-specific sessions during the Summit, designed to network with other delegates in facilitated and unfacilitated formats to connect traditional media with story ideas, and influencers and bloggers with potential content partners.
Expected to attend the FULL event (6-9 October: Day of Adventure and all conference days, no early departures).
Required to obtain their own travel insurance policy for the trip.
Hosted and Discounted/Subsidized Spots:
In the interest of accommodating more Official Media Delegates, there are discounted spots available in addition to fully-hosted spots. The same application serves for both. Discounted spots will be curated with selections and offers made from the pool of applications received.
HOSTED Official Media Delegates receive:
Complimentary event registration (including Day of Adventure)
Official Media credentials and role at the Summit
Accommodations during the event
Economy round-trip air to and from Adelaide, South Australia
A multi-day Pre-Summit Adventure (PSA) in South Australia (only South Australian PSAs will be available to hosted media).
Ground transfers by train after the Summit will not be covered. Fully-hosted media (with travel costs covered) are required to participate in a South Australian PSA and are expected to be researching the experience for potential story coverage, and active on social media using the assigned event hashtags. The ATTA and our hosts will track all media results from the event. Hosted media are also required to attend the Australian Marketplace on 5 October.
DISCOUNTED Official Media Delegates receive:
A steeply subsidized event registration fee of $450 USD (including Day of Adventure).
Accommodations, international airfare, and ground transfers will not be covered. Participation in a hosted Pre-Summit Adventure (PSA) is optional for discounted media delegates. If participating in a PSA, discounted media are expected to be researching the experience for potential story coverage, and active on social media using the assigned event hashtags. The ATTA and our hosts will track all media results from the event. If participating in a PSA and/or Post-Adventure, discounted media are required to attend the Australian Marketplace on 5 October.
Selected media (fully-hosted and discounted) will receive information about the process for reserving and selecting the PSAs (and Post-Adventures) after registration is confirmed.
ABOUT THE SELECTION PROCESS:
Hosted media and discounted media selections will be made from the pool of applications received.
All applications will be considered, reviewed, and selected with the destination partner.
After initial evaluation, criteria used in the final media curation and selection includes:
Representation from the specific countries listed above (limited per country).
A variety of representation of types of media, specialties/topics covered, and outlets, with a higher ratio of traditional media to influencers & bloggers.
A mix of individuals new to ATTA events with prior ATTA event media delegates.
Due to the large quantity of applications typically received for a limited number of spots, not all qualified applicants will be selected.
You will receive an email from the ATTA informing you of the status of your application.
Established in 1990, the Adventure Travel Trade Association (ATTA) today is widely recognized as a vital leadership voice and partner for the adventure travel industry around the world. The membership and trade organization is designed to be a force for the industry and exists to drive thought leadership, industry promotion, and opportunities to network and convene globally to create trade and business health. It currently serves more than 1,300 members in 100 countries worldwide. The constituency is made up of tour operators, tourism boards, specialty agents, and accommodations all sharing a vested interest in the sustainable development of adventure tourism. Through its growing business services division, the ATTA delivers a portfolio of strategic solutions and a robust ecosystem of events around the globe. With specialized expertise in research, events, education, media, and promotion, the ATTA business service division is able to provide valuable solutions to a broad set of partners across many verticals of business.