Sustainability has always been core to the values of the Adventure Travel Trade Association and its members. Since our founding, we have advocated for sustainable destination development through research, events, and educational offerings, while supporting local champions around the world to advance sustainable development in tourism.
When it comes to our events, whether virtual or in person, we aim through our operational practices and event content to:
Maximize social and economic benefits to the local community and minimize negative impacts
Maximize benefits to cultural heritage and minimize negative impacts
Maximize benefits to the environment and minimize negative impacts
Climate action is a particular area of focus for us with respect to event sustainability. Given that a stable climate is central to the sustainability of all aspects of life we remain committed in our virtual and in-person events to doing all we can to address current and past carbon impacts through a combination of natural and technical solutions, using tools accessible to our community, Neutral Together and Tomorrow’s Air.
Established in 1990, the Adventure Travel Trade Association is the largest global network of adventure travel leaders. Our community is made up of ~30,000 individual guides, tour operators, lodges, travel advisors, tourism boards, destination marketing and management organizations, outdoor educators, gear companies and travel media who share a belief and commitment to sustainable tourism. The connections and creativity of this vibrant community come together both virtually and in person to create and deliver the solutions that propel our businesses and our communities toward a responsible and profitable future.