Sweden is a leader in innovation, sustainability, and environmental conservation — a fitting combination for the adventure travel industry, which is also pushing boundaries, creating movements, and positioning itself as the leader within the larger tourism industry. United by the theme Omtanke, The Way Forward, the Summit’s educational focus follows in Sweden’s footsteps. Educational sessions will be reflected in the Swedish word omtanke — which connotes “caring” and “consideration” — while challenging delegates to think critically about the way forward.
Established in 1990, the Adventure Travel Trade Association is the largest global network of adventure travel leaders. Our community is made up of ~30,000 individual guides, tour operators, lodges, travel advisors, tourism boards, destination marketing and management organizations, outdoor educators, gear companies and travel media who share a belief and commitment to sustainable tourism. The connections and creativity of this vibrant community come together both virtually and in person to create and deliver the solutions that propel our businesses and our communities toward a responsible and profitable future.