To start the day, we’ll put climate change into context and illuminate possible paths forward to a “climate smart society” through the collaboration of government, private sector and NGOs. Led by author and professor Karen O’Brien with special guests Judith Young of Scotland and Liisa Kokkarinen of Finland – two nations which have been progressive in environmental policies and engaging the business sector – this inspirational opening will show how each of us has the potential to support the larger purpose.
Values-driven marketing is connecting more strongly with consumers than ever before, a dynamic that is shifting how destinations approach marketing. In this session, learn from leading destinations on the front lines of climate change such as Banff Lake Louise in the Canadian Rocky Mountains; what works and doesn’t work when integrating sustainability and climate action messaging to travelers.
Among the many actions we will need to stem climate change, scientists agree that carbon removal is one link in the chain. Gain valuable perspective about the emerging market from the first company to build a commercial carbon removal plant, and learn how travelers can support positive climate action through their own carbon removal.
Standing plated lunch is provided.
Marty Garwood from Polar Latitudes will share a video update from Hearts in the Ice teammates Sunniva Sorby and Hilde Falun Strom, who are currently overwintering in the high Arctic of Svalbard, Norway. The two women are the first to overwinter in the Arctic without men, spending 9 months in a hut without electricity as part of a citizen science project collecting data for existing research being conducted in the Arctic, as well as engaging with classrooms and communities of interest around the world on the topic of climate change and how we all can help.
Learn from Terres d’Aventure’s long journey to carbon offsetting: what worked, what didn’t and how they reached the point of offsetting 100% of their guests’ Carbon Dioxide emittance.
Pete Bryant and Richard Bangs share how a social platform with a purpose can be used to build traveler engagement with your destination’s or company’s positive climate action stories. Gain ideas and insights from a recent project entitled “A Digital Day in the Life of Ireland,” which generated 300 stories and 1.9 million engagements. Finally, learn how your organization can participate in a new climate action story open to Climate Studio delegates, sharing your values and positive actions for the climate with global travelers.
Learn directly from tour operators about the operational steps they’ve taken to reduce their climate impact and tell their positive stories to travelers. Witness the challenges and benefits to using climate change as a focal point for impact adventures, and gain insights for positioning and marketing these experiences. Then, in small groups, work through practical climate action strategies for your business.