The ATWS, or the Summit, is the preeminent event for adventure travel professionals to gather. Over the course of the multi-day event, delegates network with adventure-based tour operators and media from around the world, advance their professional development and knowledge of adventure travel trends, and help promote their company’s adventure product to the adventure travel industry’s influencers and decision makers. It is not a traditional trade show.
This year’s Summit is a four-day event that kicks off with a Day of Adventure, giving delegates the opportunity to casually connect and network with other delegates while exploring Sweden. The event days that follow are jam-packed with educational sessions, inspirational speakers, networking events, Marketplace (supplier tables at an additional cost to registration), MediaConnect, and entertainment.
Check out our Events page to view videos of previous Summit adventures, plenary sessions, and highlights.
What does the $1,850 USD (Member*)/$2,350 USD (Non-Member) registration fee include?
Your paid registration for one entrance to all four days of the Summit (September 16-19, 2019) includes:
Access to all ATWS educational and networking events
Listing in the online delegate directory
Scheduled Summit meals – three lunches
Access to Summit Connections – the ATWS exclusive online community and networking app
The Day of Adventure – including transportation, an adventure activity, equipment (if needed), and lunch. Available on a first-come, first-served basis.
*A member registration is per person rather than per company. If your company is an ATTA Member, you may purchase the member-priced ticket at $1,850 USD, instead of $2,350 USD. There is no limit to how many registrations there are from each company.
Offset your travel emission!
The travel sector contributes as much as 8 percent of all global carbon emissions. The ATTA values include a responsibility to minimize negative impacts and maximize the positive benefits to the environment in its business operations. As an organization that manages global events, the ATTA recognizes both the need to offset the impact on the environment, and the opportunity to lead through example of possible ways to do so.
The ATTA is committed to doing our part to mitigate the effects of delegate travel to our events. The organization has offset all its staff travel since 2018 through the purchase of certified carbon credits.
What is not included in the registration fee?
Marketplace Table – Marketplace is a one-day event. Sign-ups are on a first-come, first-served basis.
Please note: Within the event agenda, there are numerous other opportunities to network, such as during the Day of Adventure, social events, and meals. As a delegate you have access to Summit Connections, an app and website, which allows you to start networking immediately. Additionally, the sessions are full of information to help you improve your business, and the MediaConnect networking session will enable you to meet editorial staff from many publications.
Lodging/Hotels – Visit Sweden has provided a list of nearby and walkable hotels close to the Clarion Post Hotel, where the Summit will take place.
Flights/Airfare – Flights to and from Gothenburg, Sweden, are not included in the registration fee.
What if I need to cancel or transfer my registration to a co-worker?
Co-Worker Transfer Policy: Registered delegates may transfer their event registration to a co-worker at no charge if written notification (to [email protected]) is given 61 or more days before the event. Within 60 days of the event, the ATTA may charge a $150 USD transfer fee.
Cancellation Policy: While the ATTA strongly encourages delegates to first consider transferring their registration to a co-worker, delegates may elect to cancel their registration and receive an account credit for the amount of the registration fees paid. Cancellation requests received up to 61 days before the Summit will receive account credit equal to the full amount paid. If the cancellation is received within 60 days of the event, the account credit will be given for the original amount paid less a cancellation fee (less a cancellation fee of $250USD). Account credits will be available for future purchases with the ATTA.
Refund Policy: No refunds will be given within 120 days before the Summit; please plan accordingly. Full refunds are available if requested 121 days or more before the Summit.
Do I book my hotel accommodations through the ATTA?
No. Please book your own accommodations. Hotel suggestions are listed on the ATWS Traveler Information page.
What is the cancellation policy for accommodations?
Please check with the hotel you booked for its cancellation policy.
Are there any airline discounts?
No, not at this time.
Are volunteer opportunities available for ATWS?
No, we do not have any volunteer opportunities available.
How many people from my company can attend?
There is no limit to how many people from one company may attend. As long as there are Summit passes still available for purchase, anyone can register. The ATTA does not offer multiple ticket discounts.
How can I attend as a media delegate?
If you produce, publish, or sell a media product, we encourage you to attend the Summit as a regular delegate and immerse yourself in the adventure travel community while helping promote your company’s adventure product to the industry’s influencers and decision makers. There are a limited number of official media delegate badges available for selected international freelance journalists, on-staff writers and editors, professional bloggers/influencers, and broadcast journalists. Official media delegate badge holders are selected through an application process well in advance of the event. If you applied for an official media designation but were not selected, or if the media application window is now closed, you are also welcome to register as a regular event delegate (without media credentials). Half-day passes may be available for local television, radio, or newspaper representatives to access a local press conference and the event’s opening session. Contact [email protected].
Official Networking App – Summit Connections
What is the official networking app link for 2019?
The official desktop networking app link will be available in June 2019. You can download the mobile app version from Apple Store or Google Play called ATTA Events.
Please keep in mind that only registered delegates have access to Summit Connections. If you need help logging in please contact us at [email protected].
ATWS – Marketplace Q&A
What is Marketplace like?
Marketplace is a small, intimate environment that connects suppliers and buyers. Similar to “speed dating” but with an emphasis on quality over quantity, your Marketplace experience will consist of up to 22 separate 12-minute meetings, providing a great atmosphere for introductions, learning about new opportunities, and engaging in product development discussions. Please note that full schedules are not guaranteed.
As a supplier, how can I secure quality Marketplace meetings?
Summit Connections is the first step to having a great Marketplace experience. Reaching out to buyers you wish to meet with prior to the appointment request process is the second step — the more you reach out in advance, the more meetings you will have on-site. Utilize the “Message” feature on the app to reach out to buyers and ask them to request you, as requests will be approved based on buyer-supplier matches.
I didn’t receive all my requested appointments. Why?
We do our best to provide as many requested appointments as possible, but due to the popularity of certain delegates, full schedules and exact requests are not guaranteed. You are able to add or rearrange meetings after your schedule has been delivered through Summit Connections. *Please do not contact the ATTA to make changes or request appointments once your schedule has been delivered. It is your responsibility to make changes after that point.
Can I make changes to my Marketplace schedule once it’s been delivered?
Absolutely! Again, Summit Connections will be your best tool in making any change to your Marketplace schedule. Your meetings will be uploaded to your Summit Connections profile in the “Meetings” section. You can add/cancel/change any meetings from this tab.
How can I meet people without participating in Marketplace?
The Summit is developed for networking throughout the entire event — Marketplace is just one of many ways to connect. Dedicated networking/coffee breaks and the Day of Adventure are great ways to connect with other delegates. Registered delegates may use the networking website (Summit Connections) for pre-event networking, knowledge-sharing, and appointment scheduling at the event. There will be a dedicated MEET ME HERE location to help delegates find each other. Connecting with fellow delegates will also take place during lunches, at the partner networking tables, and during the concurrent sessions as well.
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Established in 1990, the Adventure Travel Trade Association (ATTA) today is widely recognized as a vital leadership voice and partner for the adventure travel industry around the world. The membership and trade organization is designed to be a force for the industry and exists to drive thought leadership, industry promotion, and opportunities to network and convene globally to create trade and business health. It currently serves more than 1,300 members in 100 countries worldwide. The constituency is made up of tour operators, tourism boards, specialty agents, and accommodations all sharing a vested interest in the sustainable development of adventure tourism. Through its growing business services division, the ATTA delivers a portfolio of strategic solutions and a robust ecosystem of events around the globe. With specialized expertise in research, events, education, media, and promotion, the ATTA business service division is able to provide valuable solutions to a broad set of partners across many verticals of business.