Prosper With Purpose

Dear Delegates:

Welcome home from Lucerne and thank you for making the 2012 Adventure Travel World Summit such a tremendous success this year! We are proud to have delegates and members like you who are dedicated to moving the industry forward in careful and thoughtful ways. It was a high-impact week for us all. Together, we heard provocative and purposeful perspectives from leaders of the UNWTO, Google, WWF, PEAK Adventures and other influential organizations and voices. As we absorb learnings from our time together in Switzerland, let’s also leap ahead and commit to the 2013 ATWS in Namibia and work together to continue to challenge companies and governments to consider our collective responsibility in tourism. Please take a moment to reflect on our week together and the partnerships and friendships created that make the PROSPER side of our 2012 ATWS theme resonate so fully.

– The ATTA Team

 
2012 Adventure Travel World Summit - Lucerne, Switzerland

Final Report

 

Program PDF

 

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2012 Adventures from the Adventure Travel World Summit
 
UNWTO Secretary-General: "Adventure tourism is what tourism should be..."

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