Evaluations and selections for the Official Media Delegate spots at ATWS 2022 have been made from the pool of applications submitted, and a waiting list is in place. Media applications for ATWS 2023 will open in late 2022 or early 2023. Questions? Please see our Official Media at ATTA Events FAQs. Interested in attending ATWS 2022? Register here.

This application closes on 15 March 2022. Applications will be reviewed in March and April with final selections made in April 2022.

Thank you for your interest in applying to be considered to attend the Adventure Travel World Summit 2022 as an Official Media Delegate.

The Adventure Travel World Summit (ATWS) is the preeminent opportunity for adventure travel industry professionals to gather from around the world for networking, education, and inspiration.

Selected Official Media Delegates will learn about new companies and trends in the adventure tourism space, discover stories from operators and destinations, and form new lasting relationships. Immersive adventure activities on Pre-Summit Adventures and the Day of Adventure will give travel media the chance to discover the Swiss way of Sustainable Tourism, exploring the spectacular mountains, wild gorges, mystical forests, and local cultures.

In the interest of maintaining a healthy dynamic of diverse business interests in the final event delegation, there are a limited number of 50 Official Media Delegate spots at the Summit, both fully-hosted (30) and discounted (20). Selections for fully-hosted spots will be made from the pool of applications received. (More details on hosted and discounted spots below.)

Schedule:

If selected, the entire trip length (including a 4-night Pre-Summit Adventure, arrival on 28 September) is ten days, plus travel time from your origin city. The Summit itself is 3-6 October (including Day of Adventure on 3 October), and return departures on 7 October 2022.

The ATTA and our Swiss hosts are interested in media delegates specifically based in (and/or writing for the markets of):

• Europe*
• United Kingdom
• United States
• Canada
• Asia
• Latin America
• MENA Region

(*especially in BeNeLux, the Nordics, France, Switzerland, Italy, and Germany) who specialize in adventure and sustainable travel stories, including:

• Freelance Journalists with a proven record of placing articles in mainstream lifestyle outlets or verticals focusing on travel, outdoor adventure, fitness, culture, or environment/sustainability with national and global reach (print and digital).
• Magazine, Newspaper, or Digital Staff Writers & Editors especially from mainstream lifestyle outlets and/or vertical outlets focusing on travel, outdoor adventure, culture or environment/sustainability with national and global reach.
• Travel Content Creators (Influencers/Bloggers) with evidence of regular, current editorial content (i.e. non-sponsored posts) related to adventure travel, outdoor activity, culture, or environmental/sustainability issues with a large, dedicated, and engaged following interested in adventure travel-related content (limited spots)
• Broadcast Journalists & Producers whose content is broadcast on TV or radio and is related to the adventure travel or outdoor industry (this event is not an ideal fit for strictly on-camera talent due to very limited filming opportunities).

Publishers, advertising sales representatives, personal or hobby bloggers, PR agency representatives, marketing agencies/content developers, and film/video producers are not eligible to apply as an Official Media Delegate. Anyone with an interest in the global adventure travel industry may pay to attend as a regular event delegate.

Local Media: 

Half-day passes may be available for local television, radio, or newspaper representatives to access a local press conference and the event opening session. Contact [email protected] for more information.

All Official Media Delegates are expected to be “working media” meaning whether a freelance journalist, editor, or travel content creator, you will be actively looking for ways to cover the host destination, the adventure travel industry, and attending delegate’s destinations and products.

In addition, ALL selected Official Media Delegates (hosted and discounted) are:

• Required to attend media-specific sessions during the Summit, designed to network with other delegates in facilitated and unfacilitated formats to connect traditional media with story ideas, and travel content creators with potential content partners.
• Expected to attend the FULL event (3-6 October: Day of Adventure and all conference days, no early departures).
• Required to show proof of COVID-19 vaccination and obtain their own travel insurance policy for the trip.

In the interest of accommodating more Official Media Delegates, there are discounted spots available in addition to fully-hosted spots. The same application serves for both. Discounted spots will be curated with selections and offers made from the pool of applications received.

HOSTED Official Media Delegates receive:

• Complimentary event registration (including Day of Adventure)
• Official Media credentials and role at the Summit
• Accommodations during the event
• A 4-night Pre-Summit Adventure (PSA) in Switzerland.

Fully-hosted media (with travel costs covered) are required to participate in a Pre-Summit Adventure and are expected to be researching the experience for potential story coverage, and active on social media using the assigned event hashtags. The ATTA and our hosts will track all media results from the event.

DISCOUNTED Official Media Delegates receive:

• A steeply subsidized event registration fee of $450 USD (including Day of Adventure).
• Official Media credentials and role at the Summit
• Option to participate in a complimentary Pre-Summit Adventure (PSA) in Switzerland.

Accommodations, international airfare, and ground transfers will not be covered. Participation in a hosted Pre-Summit Adventure (PSA) is optional for discounted media delegates. If participating in a PSA, discounted media are expected to be researching the experience for potential story coverage, and active on social media using the assigned event hashtags. The ATTA and our hosts will track all media results from the event.

Selected media (fully-hosted and discounted) will receive information about the process for reserving and selecting the PSAs after registration is confirmed.

• Hosted media and discounted media selections will be made from the pool of applications received.
• All applications will be considered, reviewed, and selected with the destination partner.
• After initial evaluation, criteria used in the final media curation and selection includes:
  • Representation from the specific countries listed above (limited per country).
  • A variety of representation of types of media, specialties/topics covered, audiences and outlets, with a higher ratio of traditional media to influencers & bloggers.
  • A mix of media new to ATTA events with those who have attended prior events.
• Due to the large quantity of applications typically received for a limited number of spots, not all qualified applicants can be selected.
• You will receive an email from the ATTA informing you of the status of your application.
• More questions? See our Official Media at ATTA Events FAQs

Applications will be reviewed in March and April with final selections made in April 2022.