The ATTA’s mission is to empower a global travel community to deliver experiences that protect natural and cultural capital while creating shared economic value. Our events, which bring together our vibrant, diverse community periodically throughout the year, are important to achieving our mission. As part of our commitment to sustainable tourism, our Events Sustainability Policy, adapted from the Global Sustainability Tourism Criteria strives to:
Maximize social and economic benefits to the local community and minimize negative impacts
Maximize benefits to cultural heritage and minimize negative impacts
Maximize benefits to the environment and minimize negative impacts
In agreements with live event host partners, ATTA collaborates to align the ATTA community’s values and goals with that of the destination’s in order to purchase and hire locally whenever possible, conserve water, reduce plastic use, avoid food waste, and limit energy consumption and transport within the context of each event. The Adventure Travel World Summit 2022 is part of a two-year collaboration with Switzerland Tourism with a focus on Sustainable Tourism.
Sustainability has been shaping Switzerland for decades. Whether through the predominant use of hydroelectric power, the high environmental awareness of the Swiss people or the early and comprehensive expansion of public transport, which illustrates what sustainability looks like in Swiss tourism: created for the regional population, enjoyed by guests from all over the world.
“Despite all the difficulties we currently face, let’s never forget – the future of tourism is bright because it is sustainable. In Switzerland, the tourism industry as a whole has just launched an initiative to renew its full commitment to sustainability. And on top of that, we have even created a new term – “Swisstainable” – sustainability, the Swiss way.” “And to fulfill this promise – we chose to work even more closely with the world’s largest and most important global network of adventure travel leaders. We share the absolute commitment of the Adventure Travel Trade Association to sustainable tourism.” – Martin Nydegger, CEO of Switzerland Tourism
Carbon Offsetting & Removal We recognize that the travel sector contributes 8 percent of all global carbon emissions. As ATTA’s Global Exclusive Sustainability Destination Partner, Switzerland Tourism will support the ATTA’s event emissions measurement efforts and carbon offsetting that supports nature-based solutions through Neutral Together and carbon removal via direct air capture and permanent storage through Tomorrow’s Air. (Carbon offsetting is a way of compensating for emissions by paying for emissions reductions elsewhere or by funding tree planting, for example. Carbon removal describes processes that result in carbon being taken out of the atmosphere and put into permanent storage.) Transportation As transportation is a key component of a sustainable community, Switzerland Tourism will provide buyers, media and ATTA with a Swiss Travel Pass for unlimited and sustainable travel across Switzerland thanks to the Swiss Travel System. In addition, Switzerland Tourism will offer a special rate for Swiss Travel Passes specifically for ATWS 2022 delegates. Learn more about Switzerland’s Swisstainable Strategy as well as ATTA’s latest research report High Moments, Low Impact: Rethinking Adventure Travel’s Sustainability Efforts.
Established in 1990, the Adventure Travel Trade Association is the largest global network of adventure travel leaders. Our community is made up of ~30,000 individual guides, tour operators, lodges, travel advisors, tourism boards, destination marketing and management organizations, outdoor educators, gear companies and travel media who share a belief and commitment to sustainable tourism. The connections and creativity of this vibrant community come together both virtually and in person to create and deliver the solutions that propel our businesses and our communities toward a responsible and profitable future.