ATWS, or the Summit, is a conference that is the preeminent place to network with adventure-based tour operators and media from around the world, further your personal development and knowledge of the trends in adventure travel, and help promote your company’s adventure product to the adventure travel industry’s influencers and decision-makers. It is not a traditional trade show.
This year’s Summit is a four-day conference that kicks off with a “Day of Adventure,” giving attendees the opportunity to casually connect and network with other delegates as well as get a taste of Tuscany. The conference days that follow are jam-packed with educational sessions, inspirational speakers and networking events, a MARKETPLACE (supplier tables at an additional cost to registration), MediaConnect, and entertainment.
Check out our Events page to view videos of previous Summit adventures, plenary sessions and highlights.
What does the $1,550USD (Member)/$1,950USD (Non-Member) registration fee include?
Your paid registration for one entrance to all four days of the Summit (October 15-18) includes:
Access to all ATWS plenary and breakout sessions
Scheduled Summit meals
Opportunity to book transfers to and from the airport on scheduled days
Summit Connections – the ATWS exclusive online community and networking app
The Day of Adventure – including transportation, adventure activity, equipment (if needed) and lunch. Available on first come first served basis.
What is not included in the registration fee?
MARKETPLACE Table – MARKETPLACE is a one-day event; sign-ups are on a first-come first-serve basis.
Please Note: Within the conference agenda, there are numerous other opportunities to network – during the Day of Adventures, the social events and meals, and more. As a delegate you have access to Summit Connections, an app and website, which allows you to start networking immediately. Additionally, the sessions are full of information to help you improve your business, and the MediaConnect networking session could be worth the price of admission alone, as you’ll be able to meet editorial staff from many publications.
Flights/Airfare – Flights to and from Tuscany are not included in the registration fee.
What if I need to cancel or transfer my registration to a co-worker?
ATTA Members may transfer their Summit registration to a co-worker or to the next ATWS for no charge if written notification (to [email protected]) is given 60 days before the Summit. After that point, the transfer service fee is $250. Companies who are not members of the ATTA can transfer their registration at any point for a $250 service fee.
No refunds will be given within 60 days before the Summit; please plan accordingly. While the ATTA strongly encourages delegates to first consider transferring their registration to a co-worker or to the next ATWS, from the time of paid registration through the 61st day before the Summit, you may elect to cancel your registration and receive 50% of the registration fees originally paid. Send your cancellation request to [email protected]
Do I book my hotel accommodations through the ATWS?
No. Please book your own accommodations by going to the Traveler Information page.
What is the cancellation policy for accommodations?
Please check with the hotel you booked for their cancellation policy.
Are there any airline discounts?
No, not at this time.
Are volunteer opportunities available for ATWS?
No, we do not have any volunteer opportunities available.
How can I attend as a media delegate?
If you produce, publish, or sell a media product, we encourage you to attend the Summit as a regular delegate and immerse yourself in the adventure travel community while helping promote your company’s adventure product to the industry’s influencers and decision-makers. There are a limited number of official media delegate badges available for international freelance journalists, on-staff writers and editors, professional bloggers/influencers and broadcast journalists. Official media delegate badge holders are determined through an application process well in advance of the event. If you applied for a media badge but were not accepted, or if the media application window is now closed, you are also welcome to register as a regular event delegate (without media credentials).
ATWS – MARKETPLACE Q&A
What is MARKETPLACE like?
MARKETPLACE is a small, intimate environment that works to connect both suppliers and buyers. Similar to “speed dating” but with an emphasis on quality over quantity, your MARKETPLACE experience with be made up of up to 13 separate 17-minute meetings, and will provide a great atmosphere for introductions, learning about new opportunities and engaging in product development discussions.
As a supplier, how can I secure quality MARKETPLACE meetings?
Summit Connections is step one to having a great Marketplace experience. Reaching out to buyers you wish to meet with prior to the Appointment Request process is step two – the more you reach out in advance the more meetings you will have on-site. Utilize the “Message” feature on the app to reach out to buyers and ask them to request you as requests will be approved based on Buyer – Supplier matches.
I didn’t receive all my requested appointments, why?
We do our best to provide as many requested appointments as possible but due to the popularity of certain delegates, full schedules and exact requests are not guaranteed. You are able to add or rearrange meetings after your schedule has been delivered through Summit Connections. *PLEASE do not contact ATTA to make changes or request appointments once your schedule has been delivered, it is your responsibility to make changes once your schedule has been delivered.
Can I make changes to my MARKETPLACE Schedule once it’s been delivered?
Absolutely! Again, Summit Connections will be your best tool in making any change to your MARKETPLACE schedule. Your meetings will be uploaded to your Summit Connections profile in the “Meetings” section. You can add/cancel/change any meetings from this tab.
Established in 1990, the Adventure Travel Trade Association (ATTA) today is widely recognized as a vital leadership voice and partner for the adventure travel industry around the world. The membership and trade organization is designed to be a force for the industry and exists to drive thought leadership, industry promotion, and opportunities to network and convene globally to create trade and business health. It currently serves more than 1,000 members in 100 countries worldwide. The constituency is made up of tour operators, tourism boards, specialty agents, and accommodations all sharing a vested interest in the sustainable development of adventure tourism. Through its growing business services division, the ATTA delivers a portfolio of strategic solutions and a robust ecosystem of events around the globe. With specialized expertise in research, events, education, media, and promotion, the ATTA business service division is able to provide valuable solutions to a broad set of partners across many verticals of business.