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Malia Asfour

Director, Jordan Tourism Board North America

Malia Asfour, director of the Jordan Tourism Board in North America (JTBNA), began handling tourism for the Jordanian government in the U.S. as tourism attaché in Washington in 1995. She was a key participant in creating the country’s first tourism office in North America, which was launched in 1997. Malia moved to the US in 1990 and handled the press for the Jordan Information Bureau during the Middle East peace process. Malia currently serves on the board of directors of the National Tourism Association Services, Inc.(NTASI), she is a member of the Adventure Travel Trade Association’s (ATTA) Advisory Board and also serves on the US Tour Operator Association’s Allied & Associate Committee (USTOA); the National Tourism Association’s Faith Tourism Advisory Council (NTA) and Tourism Cares Global Outreach Committee. She also served on the board of directors of the American Tourism Society (ATS)

Malia graduated with her BA in Public Communications from the American University and her MA in International Marketing from the University of Maryland. In 2002, Travel agent Magazine nominated her as one of the most powerful women in travel.

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