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Paul Easto

CEO, The Wilderness Collective

Following an early career in property and environmental consultancy, Paul switched to the travel industry in 2001 via a ‘transformative’ year working and exploring in South America. Recognising the world class potential of Scotland as an adventure travel destination, he co-founded Wilderness Scotland. From small beginnings, Wilderness Scotland has grown to establish a market leading reputation for innovative adventure experiences in the wild places of Scotland. Over the years, Wilderness Scotland has won several major travel awards including being ranked No.1 in Europe by National Geographic in the Best Adventure Travel Companies on Earth.

Wilderness Scotland’s commitment to sustainable tourism and wilderness conservation has also contributed to its success and recognition, with the company being named as the Best Green Tour Operator in the World Travel Awards and becoming a multiple winner in the WTM Responsible Tourism Awards.

Currently CEO of Wilderness Scotland, Paul is actively involved in industry development at a local and strategic level, with a particular focus on marketing and sustainability. In recent years, he has enjoyed sharing his knowledge and experience working with and advising the public and private sector in several European destinations. With the unwavering support of his wife and two young children, he has also found time to obtain an MBA from the University of Edinburgh.

An avid skier and mountain biker he still occasionally finds himself in at the deep end, researching new routes and guiding one or two trips each year.


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