Official Media at ATTA Events FAQs

What is the role of an “official media delegate” at an ATTA event?

Selected official media delegates at ATTA’s Adventure Travel World Summit, AdventureELEVATE, and AdventureNEXT events are working media at the event, actively seeking ways to cover the destination where the event takes place, the adventure travel industry, and the other delegates’ destinations and products, as well as participating in an adventure in-destination if offered (varying from half a day to multiple days). Official media delegates selected for AdventureWeek intensive familiarization trips participate as working media, experiencing adventures in the destination and researching multiple stories for future publications.

Who qualifies to apply for official media spots at events?

The application criteria changes a bit for each event based on regional target markets and types of media the destination is seeking, and will be mentioned on the specific event application page. In general, however, the ATTA is seeking the following types of media candidates:

  • Magazine or Newspaper Staff Writers & Editors — especially from national and regional mainstream lifestyle outlets and/or vertical outlets focusing on travel, outdoor adventure, culture or environment/sustainability (print and digital editions)
  • Digital Publication Writers & Editors — especially from mainstream lifestyle outlets and/or vertical outlets focusing on travel, outdoor adventure or environment/sustainability with national and global reach
  • Freelance Journalistswith a proven record of placing articles in mainstream lifestyle outlets or vertical outlets focusing on travel, outdoor adventure, fitness, culture or environment/sustainability with national and global reach (print and digital)
  • Professional (Career) Bloggers and Influencers — with evidence of regular, current editorial writing (i.e., non-sponsored posts) related to adventure travel, outdoor activity, culture or environmental/sustainability issues with a large, dedicated and engaged following interested in adventure travel-related content
  • Photojournalists / Videographers — editorial in nature who regularly document or film content to accompany their own outdoor and adventure travel stories
  • Broadcast Journalists — producers whose content is broadcast on TV or radioand is related to the adventure travel or outdoor industry (ATTA events are not ideal for on-camera talent due to limited filming/recording opportunities)

ATTA events generally maintain a much higher ratio of traditional media to influencers and bloggers in the final selection of official media delegates. Some events are only seeking traditional media, which will be indicated on the event application page.

Publishers, advertising sales representatives, personal or hobby bloggers, PR agency representatives, marketing agencies, content developers, or video producers do not qualify for official media applications.

What are the costs of attending as an official media delegate?

For some events, there are both fully hosted and discounted official media spots.

A fully hosted spot generally includes complimentary event registration, accommodations during the event, economy round-trip air, airport/ground transfers, and an adventure tour lasting anywhere from half a day to multiple days. Trip extensions and luggage fees are not covered.

Discounted media spots receive a heavily subsidized event registration fee and may include, but is not guaranteed, a complimentary or steeply discounted adventure tour. Accommodation, flight costs, and airport transfers (with some exceptions) will not be covered. As of June 2019 with AdventureELEVATE, only Adventure Media Members are eligible for discounted spots, which will be made available first to those that applied and not selected for a fully hosted spot, then to the remaining membership base if the discounted spots are not sold out.

Applicable customs and visa requirements and costs are the participant’s responsibility (unless otherwise noted) and meals and drinks provided are limited to those outlined on tour itineraries and those included as part of the event meals or cocktail receptions.

Why are there a limited amount of official media spots?

The number of both hosted and discounted spots are limited by: budget; event facility capacities and logistics; and to maintain a beneficial variety of attendee’s business interests for the success of all delegates at an event. Official media delegates are curated per event, and fulfill a specific role and set of expectations as participants in the event.

Why do you have both hosted and discounted spots?

So we can accommodate more official media delegates.

How can I be considered for a hosted spot?

By submitting an application. Selections will be made from the pool of applications received.

What are the benefits of being an official media delegate at an event?

Official media delegates receive press credentials for the event and the opportunity to participate and learn about new companies and trends in the adventure tourism space, discover stories from operators and destinations, and form new lasting relationships while experiencing the destination itself. If available, immersive adventure opportunities will give travel media the chance to discover new stories by experiencing the destination’s cultures, landscapes and waterways through organized activities and tours provided by local operators.

As part of the role of official media at an event, selected participants participate in media-specific sessions designed to make connections and find story ideas through interactions with other delegates in unfacilitated and facilitated formats. Attending media delegates may also have the opportunity to present at the event, if asked by the ATTA. If you are interested in speaking you can fill out a speaker nomination form.

How can I find the application page for an event?

Media application pages for the Adventure Travel World Summit, AdventureELEVATE, and AdventureNEXT events can be located in a drop-down under the “registration” button for the event’s main page. After the application period closes you may find application details under the media tab in the event navigation. AdventureWeek applications are on the event’s main page when they are open.

Are all qualified media applicants accepted?

No. There are a limited number of official media spots designated for each event (both hosted and discounted), and many more applications are received than there are spots, especially from influencers and bloggers. It is therefore competitive, and most applications will not be selected. All applicants will receive notice on the status of their application via email, including the possibility of being on a waitlist. The identity of applicants not selected is kept confidential outside of the selection team.

How should couples or partner teams complete an application, and how are they considered?

Applications should be submitted individually. Since official media delegate spots are limited by budget and the final curation of delegates seeks to achieve a wide variety and reach, it is challenging to offer hosted and/or discounted spots to applicants working for the same outlet who desire to attend as a team. Whether or not the couple/team would attend an event only as a team, or if they would consider attending individually should be noted in the essay portion of the individual applications. In the event both applicants representing the same outlet are selected as official media delegates—either both hosted, both discounted, one or the other hosted or discounted, or any other variant—it is most likely that only one hosted adventure (if available) will be offered to the team, with a second one at a steep discount in keeping with the one-representative-per-company policy for hosted adventures provided by local tour operators.

Who determines which media will be attending a certain event, and how do they decide?

The ATTA works with the hosting destination of an event to determine the initial selection criteria, and to go through the evaluation process with the entire pool of applicants.

Applications are initially reviewed for eligibility as a qualified media delegate and for representation from the specific regional markets listed on the application. Eligible applications are then evaluated on their own merits.

The highest-rated applications are then subject to a complex cross-set of criteria to result in a variety of final delegates representing an effective ratio of regional markets, a variety of outlets, topics, and types of media (freelance journalists, photojournalists, editors, influencers and bloggers).

Other cross-set criteria considered for those final decisions include: the desire to achieve a mix of ATTA event veterans with those new to the community; quality of work; whether or not the applicant has been to the destination before; the quality of the essay portion of the application; the willingness to travel in a group and being open to connect with delegates at the event; professional membership credentials; productivity and performance from past events; and how many other ATTA events the applicant has attended recently.

What is the timeline for application submissions and selections?

The timeline varies per event, but generally open between four and 11 months before the event, and the evaluation timeline runs about six to eight weeks. The timeline and status of the application (opening soon, open, or closed) will be listed on the application section of the specific event site (in the drop-down menu under “registration”). Adventure Media Members receive first notice of applications opening. The application is closed during the evaluation process on the date listed on the main application page.

What, if anything, can media do to increase the possibility of being selected as hosted media?

The highest-rated applications are those individuals that cover adventure and sustainable travel regularly for outlets with the highest reach. Other considerations include quality of work, an engaged audience, like-minded travel and business values, and a thoughtful and compatible essay. For those that have attended previous events, their past event success is considered in terms of productivity and friendly engagement with others in the role of official media.

What is required of official media delegates?

In addition to being working media and engaging as such, official media delegates are required to attend the FULL event (all conference days), participate in media-specific sessions during the event, and be active on social media. Hosted media delegates are required to participate in hosted tours, if available. The exchange for the hosted participation and travel or the steeply discounted fee is that they will be covering/writing/creating stories for their audiences.

What is an ATTA media member, and how are media members considered for events?

ATTA’s Adventure Media Members are established individual journalists or content creators producing regularly for editorial print or digital media platforms covering adventure and sustainable travel (based on the last 12 months) that reaches a substantial audience.

Active media members receive direct email notification of ATTA event media application opportunities via the monthly media newsletter. As of June 2019 with AdventureELEVATE, only Adventure Media Members are eligible for discounted spots, which will be made available first to those that applied and not selected for a fully hosted spot, then to the remaining membership base if the discounted spots are not sold out. You can see more about Adventure Media Membership HERE.

Does Adventure Media Membership guarantee an application will be selected?

No.

Do I need to be a member before applying for an event?

No, though active members who applied and were not selected for a hosted spot will have priority access to discounted spots, if available.

Does successful participation as an official media delegate at previous events guarantee an application will be selected?

No. One of the cross-set of criteria used to make final selections is the goal to achieve a mix of ATTA event veterans with those new to the community, which can displace individuals that were official media delegates at previous events from attending an upcoming event in the evaluation process.

What are the other levels of membership available?

Visit our membership section to see other membership levels available.

Are media members or other media representatives allowed to attend an event if not selected as an official media delegate?

Absolutely. Individuals identifying as media are welcome to register as a regular event delegate for the Adventure Travel World Summit, AdventureELEVATE, or AdventureNEXT. Whether a journalist, blogger, or someone that produces, publishes, or sells a media product, attendance at these events is an opportunity to immerse yourself in the adventure travel community while helping promote your company’s adventure products to industry influencers and decision-makers.

If you applied for a media badge but were not accepted or if the media application window is now closed, you are welcome to register as a regular event delegate. If you are an active Adventure Media Member, you qualify for the regular member registration fee. Regular event delegates do not receive the benefits or designation of the official media delegates, nor are subject to the official media delegate requirements.

For most events, local and regional media (radio, newspaper, television) seeking to attend may be eligible for a media day pass granting access to select sessions and/or events. To inquire, email [email protected].

   
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