In 2017, much of tourism marketing is done online, but the offline marketing channel continues to have potential for adventure tourism companies. The reality is that most successful marketing campaigns find some mechanism to bridge both worlds – driving consumers to website or social network pages in order to capture and nurture leads. However, the starting point for a consumer in the ‘dreaming’ phase can often begin offline. With that in mind, this report looks at a few cost effective ways to reach your market outside the online world.
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