Technology no longer supports only one or two areas of the travel business; rather it touches all of them at varying levels, and often in a semi-integrated way. Technology needs today can no longer be filled with one piece of software to support the needs of the adventure travel industry. Each software solution or software-as-a-service platform has its own area of expertise and likely falls short in other areas.
This has resulted in the need for a collection of technology solutions that can work together in an integrated way either directly or through third-party platforms to realize the greatest benefit. Since many adventure travel companies may not have the ability to add all these components at one time due to the costs involved, their overall technology strategy will help determine which components are important now and others that will be important in the future.The Adventure Travel Trade Association (ATTA) has therefore partnered with Flywire, a strong supporter of our industry that focuses on reducing payment costs and improving guest experience, to identify a broad set of insights that can help provide the basis for starting or enhancing your travel company’s technology strategic plan.
Selected key findings from the report include: