Compelling, engaging videos are an invaluable part of modern adventure marketing. But great videos are ineffective if no one sees them. A strong distribution plan for online videos is required to ensure that the investments made in making the video are not lost. Like all marketing, effective video distribution relies on a solid understanding of your audience. At the same time, as part of the overall marketing strategy, video content needs to include calls to action which push the potential traveler from ‘dreaming’ about a destination or product to ‘planning’ their trip.
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