Research

Below are research reports conducted by the ATTA and its partners. Several reports are available to the public, while many remain for ATTA Members only and are noted as such. Learn more about becoming an ATTA Member today!

Hover over each report to learn more.

2010 ATDI Report
The Adventure Travel Development Index is a ranking of adventure tourism potential for countries around the world based on principles of sustainable adventure tourism. The index gauges country potential to be competitive in adventure tourism; scores are not a reflection of a country’s current popularity for adventure travel…
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Industry Snapshot 2011 -
Tour Operators
First quarter 2011 ATTA Tour Operator Snapshot results, received in February, are reported here as a whole and then segmented into regions. The 2011 Snapshot includes regional breakouts for North America, South America and Europe for readers to see those results separately.
Members Only

Industry Snapshot 2011 -
Tourism Boards
Ninety-one tourism boards worldwide completed the 2011 ATTA Tourism Board Snapshot benchmark survey in February. Respondents included single representatives of tourism boards, tourism ministries, councils and destination marketing organizations at the national, state/ provincial/ territory and county/ local levels.
Free to Members on The HUB

Travel, Tweets & Trends
In this 41-page whitepaper, Jay Baer, one of the world’s most accomplished social media experts uncovers the answers to 9 key questions that every tour operator should be asking about social media.
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Adventure Tourism Market Report 2010
Market sizing and characteristics study of adventure tourism performed by The George Washington University, The Adventure Travel Trade Association, and Xola Consulting
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February 2010 Industry Snapshot
Results from the ATTA’s tour operator industry survey. This Snapshot is the largest data set the ATTA has gathered yet for this type of survey, with more than 300 companies reporting, and features regional segmentation.
Free to Members on The HUB

Climate Change, Water Scarcity, Sustainability and Adventure Travel in Brazil, Russia, India, China and Mexico
In the report, Xola focuses on the challenges faced by these five countries – key emerging global engines of economic growth – in addressing their climate-change and water-scarcity challenges while building travel and tourism services in a sustainable fashion.
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2009 Adventure Travel Research Roundup
Summarizing pertinent adventure travel industry research from 2009. This year’s research roundup takes a broader view than past studies. It addresses the information needs not only of the adventure industry’s current constituencies, but also a wider group in adventure tourism’s value “web”.
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2009 Report: Adventure Tourism Development Index
A joint initiative of The George Washington University, the ATTA and Xola Consulting, the ATDI ranks 192 countries based on their adventure travel competitiveness.
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2009 Report: Adventure Tourism Companies & Climate Change
Observations from the Himalaya, Amazon, and Polar Regions Spark Adaptation Strategies for Business
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2009 Report:
ATTA’s Midyear Industry Snapshot
Results from the ATTA’s third quarter 2009 industry snapshot
survey.
Free to Members on The HUB

2009 Report:
ATTA’s Q1 Industry Snapshot
Results from the ATTA’s first quarter 2009 industry snapshot
survey.
Free to Members on The HUB

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The past few weeks show a perfect example of why One World Trekking is a member of the ATTA. I wanted to expand and begin offering trips in Europe. With one post on The HUB I almost immediately started receiving responses from tour operators all over Europe. Instantaneous response from a qualified, worldwide network of agents. Awesome and easy."

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One World Trekking