Research

Below are research reports conducted by the ATTA and its partners. Several reports are available to the public, while many remain for ATTA Members only and are noted as such. Learn more about becoming an ATTA Member today!

Hover over each report to learn more.

Members OnlyFebruary 2010 Industry Snapshot
Results from the ATTA’s tour operator industry survey. This Snapshot is the largest data set the ATTA has gathered yet for this type of survey, with more than 300 companies reporting, and features regional segmentation.
Climate Change, Water Scarcity, Sustainability and Adventure Travel in Brazil, Russia, India, China and Mexico
In the report, Xola focuses on the challenges faced by these five countries – key emerging global engines of economic growth – in addressing their climate-change and water-scarcity challenges while building travel and tourism services in a sustainable fashion.
Learn More

2009 Adventure Travel Research Roundup
Summarizing pertinent adventure travel industry research from 2009. This year’s research roundup takes a broader view than past studies. It addresses the information needs not only of the adventure industry’s current constituencies, but also a wider group in adventure tourism’s value “web”.
Learn more
2009 Report: Adventure Tourism Development Index
A joint initiative of The George Washington University, the ATTA and Xola Consulting, the ATDI ranks 192 countries based on their adventure travel competitiveness.
Download Report
2009 Report: Adventure Tourism Companies & Climate Change
Observations from the Himalaya, Amazon, and Polar Regions Spark Adaptation Strategies for Business
Download Report
Members Only2009 Report:
ATTA’s Midyear Industry Snapshot
Results from the ATTA’s third quarter 2009 industry snapshot
survey.
Members Only2009 Report:
ATTA’s Q1 Industry Snapshot
Results from the ATTA’s first quarter 2009 industry snapshot
survey.
Members OnlyFebruary 2010 Industry Snapshot
Results from the ATTA’s tour operator industry survey. This Snapshot is the largest data set the ATTA has gathered yet for this type of survey, with more than 300 companies reporting, and features regional segmentation.

  • Our traveler's guide to finding high quality, trusted Adventure Travel tour operators from around the globe. A key benefit of ATTA Membership. Join today to be added to Adventure.travel.
  • Sign up for the ATTAs Adventure Travel News The Adventure Travel Industry's Source for News, Events, Exclusive Features, Profiles, Research and much more! Visit our new site for the very latest in Adventure Travel News and subscribe today.

  • 2009 Research Roundup

    The 2009 Adventure Industry Research Roundup report, by Xola Consulting, includes a detailed profile of today’s adventure traveler, destination rankings, and overall tourism trends. Learn More.
    • What I find so valuable about the ATTA is the benefit outbound tour operators can get from networking with each other, sharing opinions, exchanging ideas, and basically broadening our professional community from our office walls out to the entire world. I am still in contact with people from other companies I met through the ATTA. Occasionally I'll call one to ask him or her what she thinks of this or that, and it's been a very rewarding, mutually beneficial exchange that I would not have had if not for ATTA. It helps us all and it is absolutely golden.

    Anne Wood
    Program Director for Europe
    Mountain Travel Sobek


© 2010 Adventure Travel Trade Association · 601 Union Street, Suite 4200 · Seattle, WA 98101 U.S.A. · +1 360.805.3131

A group of hikers climb toward Fiachaill Coire An Lochain
in the Cairngorm National Park, Scotland.
Image: P.Tomkins/VisitScotland/Scottish Viewpoint

View photograph in a new window.