South-to-North Alps Traverse: Adventure Style. Famed for its world class rock climbing, mountaineering and skiing, the lands of Trentino, South Tyrol,...
Read MoreMost adventure tour operators still rely on travel agents for sales: ATTA … to new research report published by the Adventure Travel Trade Association...
Read MoreAdventure Travel Specialists Take Customers Beyond the Beach … director of strategy and impact for the for-profit Adventure Travel Trade Association....
Read MoreAdventure tours tap travel agency channel … sales channel,” according to new research published by the Adventure Travel Trade Association (ATTA)....
Read MoreAccording to research from the Adventure Travel Trade Association, 87 percent of adventure travel-focused tour operators work with travel agents, but...
Read MoreIt's a shift that's occurring across the industry, and a 2018 survey from the Adventure Travel Trade Association (ATTA) found that 22 percent of...
Read More… travel advisors specialize in the adventure tourism sector, according to new research published by the Adventure Travel Trade Association (ATTA)....
Read MoreStudy shows potential for agents to sell more adventure travel … research to be released this week by the Adventure Travel Trade Association (ATTA)....
Read MoreThe Adventure Travel Trade Association released a report for 2018 highlighting the continued growth of slow travel and renewed consumer interest in...
Read MoreToday, though, Judi has received a Lifetime Achievement Award from the Adventure Travel Trade Association and she's been honored as one of the...
Read MoreAccording to a report by The Adventure Travel Trade Association, women have been long under-represented in the outdoor travel scene, especially in...
Read MoreAccording to the Adventure Travel and Trade Association (ATTA), climate change-related hazards – ranging from calving and receding glaciers to...
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About Us
Established in 1990, the Adventure Travel Trade Association (ATTA) today is widely recognized as a vital leadership voice and partner for the adventure travel industry around the world. The membership and trade organization is designed to be a force for the industry and exists to drive thought leadership, industry promotion, and opportunities to network and convene globally to create trade and business health. It currently serves more than 1,300 members in 100 countries worldwide. The constituency is made up of tour operators, tourism boards, specialty agents, and accommodations all sharing a vested interest in the sustainable development of adventure tourism. Through its growing business services division, the ATTA delivers a portfolio of strategic solutions and a robust ecosystem of events around the globe. With specialized expertise in research, events, education, media, and promotion, the ATTA business service division is able to provide valuable solutions to a broad set of partners across many verticals of business.
