Adventure Travel Trade Association President Shannon Stowell starts off his TEDx Talk grim, with stories that challenge the common assumption that...

AdventureNEXT Near East was organized by the Adventure Travel Trade Association (ATTA) to connect international travel trade with regional...

The travel industry is keeping the environment front and center and a slew of …. The Adventure Travel Trade Association is also committed to reducing...

Last year, Ireland was chosen to host the Adventure Travel Trade Association's Global Summit, reflecting how this country, long recognised for its...

“Most basic travel insurance policies exclude mountain climbing or trekking above a certain altitude,” cautions Chun Wright, an attorney specialising in adventure law who has acted as an advisor to the US Adventure Travel Trade Association. “Mountain climbing is typically viewed as any climbing that...

… insight into what can you do once you arrive at the destination is something that we are expanding." Booking.com's focus on experiential travel is on point. According to a study by the Adventure Travel Trade Association, 54 percent of travelers plan to participate in an adventure activity on their next trip....

"This year, we've put guest feedback at the forefront of our program design, starting with the destinations themselves," said AdventureWomen co-owner Judi Wineland, who is the recipient of a Lifetime Achievement Award from the Adventure Travel Trade Association. "Through our annual surveys, guest...

In addition to being ideal for immersion and exploration, regional travel is a prime option for adventure-seeking clients, as many of the goals of these two travel trends overlap. In fact, The Adventure Travel Trade Association's (ATTA) 20 Adventure Travel Trends to Watch in 2018 lists “being local as the...

Casey Hanisko, president of the business services division of the Adventure Travel Trade Association (ATTA), said, "There is a heightened awareness of the need to maintain a passionate approach to making sure that, with the power of the industry, we're moving the needle." The ATTA teamed up with...

The Adventure Travel Trade Association partnered with Travelers Against Plastic on a study that concluded adventure travelers use almost 30,000 single-use plastic water bottles per year. "Reducing plastic waste while traveling is critical,” says CEO Shannon Stowell. “Plastic often ends up in nature,...

Organised by the Pacific Asia Travel Association (PATA) and hosted by The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), the event brought together international experts at the forefront of the adventure travel industry from both the private and public sectors to discuss the issues...

Represented by mountain hiking and rafting along canyons, Albania's adventure tourism is also gaining popularity among European adventurers seeking new challenges in emerging destinations. Last year, U.S.-based Adventure Travel Trade Association (ATTA) placed Albania as one of the three...