The ATTA is a community of adventure travel believers. We believe travel, when done responsibly, safely and respectfully, can be a catalyst for positive change for communities, the environment, wildlife, and culture.
Joining the ATTA helps your business grow, introduces you to the best and brightest minds in the industry, and allows your business or organization to have a bigger impact by collaborating on a collective purpose. Additionally, your investment in the ATTA helps us to pursue initiatives to drive industry-wide growth and responsible travel practices.
All ATTA members sign a value statement. It is the thread that binds this community, as we strive to create a future where travel has a positive impact on communities, culture, wildlife and nature. While no organization is perfect in its actions regarding responsibility and sustainability, we feel it should be the intent of every organization to move towards such goals. You can read our Values Statement in several languages below.
These memberships include access for all full time employees of the organization as well as exposure and networking opportunities for your brand or destination.
Our primary goal is to help your business grow and give you access to a global adventure travel community. Connect with a variety of businesses that will help you succeed. By becoming a member you can promote your products/services; secure new customers; tap into industry knowledge and research; and gain access to a global business community that values growing the adventure travel market sustainably.
Price varies. Benefits are tailored to your business category — learn more about your member benefits by selecting your category below.
Price:
Limited time COVID-19 pricing
$600
Access:
All Employees
Price:
Limited time COVID-19 pricing
$600
Access:
All Employees
Price:
$1000 - $2500
Access:
All Employees
Price:
$700
Access:
All Employees
Price:
$1000
Access:
All Employees
These memberships provide different levels of access for one individual person.
Click through to learn more about specific benefits for your particular role in the industry.
Includes deep discounts for online courses designed to professionalize your adventure travel business; free research reports; educational webinars; discounts on gear and access to the member-only networking site, the Adventure HUB.
Price:
Limited time COVID-19 pricing
$150 $99 usd per year
Access:
1 Person
This allows travel advisors who sell packaged or custom adventure travel tours access to business member benefits. All advisors must apply with an accreditation number issued from accredited organizations such as IATA, ARC, TRUE and CLIA.
Price:
$150 USD per year
Access:
1 Person
This is offered exclusively to qualified media after successful participation in the role of an official media delegate at a recent ATTA event. Applications are required for individual events and can be found on event pages.
Price:
Free
Access:
1 Person
Includes access to the articles, interviews, research analysis and practical business guides in AdventureTravelNews, as well as invitations to free networking gatherings for the adventure travel trade community around the globe.
Price:
Free
Access:
1 Person
Benefits |
Community MembershipFreeAccess: One Person |
Professional Membership$99/yearAccess: One Person |
Business MembershipPrice Varies By Company TypeAccess: All Employees |
|---|---|---|---|
| Discounts on Training Courses | No | Yes - For One Person | Yes - For One Person |
| Discounts on Event | No | No | Yes - For All Staff Members |
| Research | Free - Community Research | Free | Free |
| Webinars | Free - Community Webinars | Free | Free |
| Profile in HUB | No | Personal Profile Only | Personal and Company Profiles |
| Publish Press Releases on AdventureTravelNews | No | No | Yes |
| Adventure.Travel Listing | No | No | Yes |
| Digital Member Badge | No | No | Yes |
| Learn More | Community | Professional |
Tour Operator Accommodation Tourism Board Gear Supplier Industry Partner Travel Advisor Media |
About Us
Established in 1990, the Adventure Travel Trade Association (ATTA) today is widely recognized as a vital leadership voice and partner for the adventure travel industry around the world. The membership and trade organization is designed to be a force for the industry and exists to drive thought leadership, industry promotion, and opportunities to network and convene globally to create trade and business health. It currently serves more than 1,300 members in 100 countries worldwide. The constituency is made up of tour operators, tourism boards, specialty agents, and accommodations all sharing a vested interest in the sustainable development of adventure tourism. Through its growing business services division, the ATTA delivers a portfolio of strategic solutions and a robust ecosystem of events around the globe. With specialized expertise in research, events, education, media, and promotion, the ATTA business service division is able to provide valuable solutions to a broad set of partners across many verticals of business.
