Adventure Travel World Summit in Hokkaido, Japan, 20-23 September 2021 – Register Today!
Following the UNWTO’s lead, ATTA encourages its community to respond to COVID-19, the disease caused by novel coronavirus, in a measured and consistent way, proportionate to the public health threat and based on local risk assessment, involving every part of the tourism value chain – public bodies, private companies and tourists. International collaboration and cooperation is needed to ensure the tourism industry, which is so important to the global economy, can rebound and rebuild. Click here for regular updates.
Find the Adventure Travel COVID-19 Health and Safety Guidelines here.
Find the Adventure Travel COVID-19 Health and Safety Guidelines in Spanish here.
Welcome to Your Adventure Travel Community.
The Adventure Travel Trade Association inspires, connects and empowers the global community to do good through travel. We’re an ever-growing community of passionate travel professionals from destinations all around the globe. Inside our membership program and in-person events, you’ll discover enthusiastic people just like you who dedicate their life’s work to transforming people and places through adventure travel.
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About Us
Established in 1990, the Adventure Travel Trade Association is the largest global network of adventure travel leaders. Our community is made up of ~30,000 individual guides, tour operators, lodges, travel advisors, tourism boards, destination marketing and management organizations, outdoor educators, gear companies and travel media who share a belief and commitment to sustainable tourism. The connections and creativity of this vibrant community come together both virtually and in person to create and deliver the solutions that propel our businesses and our communities toward a responsible and profitable future.
