Casey Hanisko

Vice President, Marketing & Communications
Adventure Travel Trade Association

Since 1997 Casey has been involved in adventure travel marketing, sales and business development. Her most recent role was as VP, Marketing, Brand, and Sales at international tour operator Zegrahm Expeditions, a leader in small-ship cruising and land-based expeditions to all seven continents. She started with the Zegrahm in their newly-formed space adventures and deep sea voyages division where she was integral to implementing innovative marketing and media communication strategies. In 2000, she led a group of travelers on a Cosmonaut training program in Russia where, along with eight travelers, she completed a parabolic flight that certainly became one of her career travel highlights.

From 2001 to 2009 Casey focused on leading Zegrahm’s marketing strategies including completing multiple website launches, email campaigns, client retention and acquisition programs, social media strategy and implementation, leading public relation and communication efforts, and all direct mail marketing efforts. In 2009, her role expanded to include business development and sales which allowed her to continue her long standing relationships with partners such as World Wildlife Fund and The Nature Conservancy to alumni travel providers from prestigious universities such as Harvard, Yale, and Stanford. At around this same time, TUI Travel purchased Zegrahm Expeditions and Casey’s role expanded again as a function of being part of this multi-brand travel corporation.

Expertise

  • Marketing
  • Marketing Strategy
  • PR & Communications
  • Branding
  • Business Strategy
  • Business Development
  • Customer Segmentation
  • Digital Marketing
  • Email Marketing
  • Direct Mail Marketing

Representative Past Clients

Adventure Travel Trade Association, Zegrahm Expeditions, Zegrahm Space Voyages, Eco-Expeditions, PhotoWorks, Chimpanzee Sanctuary Northwest, Sustainable Seattle, TUI Travel Group Companies

Training Client Testimonial Quote

“Casey is an experienced marketer with deep travel industry experience. I’ve worked with Casey numerous times in a team setting and have found her to be engaging, thoughtful, knowledgeable and a true team player. She offers up ideas to help others and applies her own experiences to the questions at hand. Her articulate and organized nature is a true asset.”

Amy Wilson, VBT

   
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