Jim Sano

World Wildlife Fund

Jim Sano is World Wildlife Fund’s Vice President for Travel, Tourism and Conservation. He serves as its senior advisor on sustainable tourism programs and develops new initiatives to engage its most committed supporters. Jim was formerly President of Geographic Expeditions, a San Francisco-based adventure travel company that offers educational travel, location management, and sustainable travel consulting services. During his tenure the company received multiple awards and distinctions, including being named best adventure travel company in the world and one of the 50 best places to work in America.

Prior to joining GeoEx, Jim served as a ranger and special assistant to the Superintendent at Yosemite National Park in California. His responsibilities included overseeing park naturalist/interpretive programs; coordinating several key elements of the park’s General Management Plan; and serving as a member of its search and rescue team. Jim has served on WWF’s National Council for 10 years and was a board member of the Trust for Public Land for 23 years. Additionally, he was the founding president of the Mono Lake Foundation; and founding director of the Natural Step and the Yosemite Restoration Trust. Jim is the recipient of five National Park Service Special Achievement awards. He also led the first American men and women’s expedition to Mt. Everest and co-led other ground-breaking expeditions around the world.


  • Risk Management (Medical, Physical/Logistical, Financial, Incident Response Systems)
  • Travel Philanthropy
  • Sustainable Travel
  • Park Management
  • Expeditionary Travel

Representative Past Clients

International Society of Travel Medicine

Educational Travel Council

Luxury Travel Expo

Pacific Asia Travel Association

ASEAN Travel Conference

Explorer’s Club

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