This revolutionary concept led to the creation of WildChina in 2000. Together with former WildChina CEO Albert Ng, Mei has transformed the company into an award-winning business: National Geographic Adventure – “Best Adventure Travel Company on Earth;” National Geographic Traveler – “Tours of a Lifetime;” Travel & Leisure – “A+ Agent for China;” Condé Nast Traveler – “Top Travel Specialist.” The WildChina story has been covered by Harvard Business Review, CNN, The Wall Street Journal, The New York Times, TIME and more. WildChina set the golden standard in luxury adventure travel in China, and its rigorous operation process is documented in a Harvard Business School case and studied by all first year Harvard MBAs. WildChina has also established many partnerships with villages, nature reserves and NGOs around China.
Realizing that WildChina alone cannot change the industry, Mei is a frequent speaker on sustainable tourism and entrepreneurship in China. She served as a judge for the World Travel & Tourism Council’s Tourism for Tomorrow Awards and is on the advisory boards of Adventure Travel Trade Association, The International Ecotourism Society and, was a founding board member of the Global Sustainable Tourism Council (GSTC) primarily funded by the UN Foundation.
In 2012, after spending four years in Washington DC, establishing WildChina’s US presence, Mei took another leap of faith, returning to China to build another venture, www.beshan.com. She strongly believes, it is time to introduce the high-end sustainable travel lifestyle to the forever curious Chinese travelers.
Major US and European Art Museums, Academy Award Winners, CEOs of Fortune 10o companies, top MBA programs
“WildChina has spoiled us. We will never have another travel experience as varied, rich, fun, and educational. WildChina gave us the family adventure we’ve always dreamed of having.”
Cathy Clayman, February 2013.