The ATTA’s mission is to empower a global travel community to deliver experiences that protect natural and cultural capital while creating shared economic value. Our events, which bring together our vibrant, diverse community periodically throughout the year, are important to achieving our mission. As part of our commitment to sustainable tourism, our Events Sustainability Policy, adapted from the Global Sustainability Tourism Criteria strives to:
Maximize social and economic benefits to the local community and minimize negative impacts
Maximize benefits to cultural heritage and minimize negative impacts
Maximize benefits to the environment and minimize negative impacts
In our agreements with event host partners, we collaborate to align the ATTA community’s values and goals with that of the destination’s in order to purchase locally, conserve water, reduce plastic use, avoid food waste, and limit energy consumption and transport within the context of each event.
Recognizing that the travel sector contributes 8 percent of all global carbon emissions, we measure the carbon emissions associated with our events, including staff and delegate travel, and budget for a combination of carbon offsetting and removal of these emissions. (Carbon offsetting is a way of compensating for emissions by paying for emissions reductions elsewhere or by funding tree planting, for example. Carbon removal describes processes that result in carbon being taken out of the atmosphere and put into permanent storage.)
For the 2021 AdventureELEVATE in Sedona, Arizona, ATTA and our host partners are working together with the event venue, to support the best overall event sustainability, as possible.
Established in 1990, the Adventure Travel Trade Association (ATTA) today is widely recognized as a vital leadership voice and partner for the adventure travel industry around the world. The membership and trade organization is designed to be a force for the industry and exists to drive thought leadership, industry promotion, and opportunities to network and convene globally to create trade and business health. It currently serves more than 1,300 members in 100 countries worldwide. The constituency is made up of tour operators, tourism boards, specialty agents, and accommodations all sharing a vested interest in the sustainable development of adventure tourism. Through its growing business services division, the ATTA delivers a portfolio of strategic solutions and a robust ecosystem of events around the globe. With specialized expertise in research, events, education, media, and promotion, the ATTA business service division is able to provide valuable solutions to a broad set of partners across many verticals of business.