• Nov 7-9, 2018
  • Campo Grande, MS, Brazil
  • $500 Members
    $800 Community
    $850 Marketplace

AdventureEDU Jumpstart for Tour Operators

Idioma/Language: English / Spanish

DATE: 7 November
PRICE: $250
ATTENDANCE : Maximum 75
SUGGESTED FOR: Tour Operators, Service Providers, Accommodations


Register for AdventureEDU
$250 USD

Workshop + AdventureNEXT
EDU Workshop + Ticket to AdventureNEXT

Jorge Moller

Director, Regenera ONG

Jorge Moller started with ecotourism in1985 in the South of Chile. He founded “Eco Travel” in the Lake District of Puerto Varas in 1990, and has been dedicated to nature and cultural tourism. A pioneer in the area of Specialist Interest tourism, Moller was a founding member of Chile’s adventure travel regulatory organization (C.A.T.A.) and the Tourism Corporation of Puerto Varas. Keenly aware of bringing an environmental education perspective into the tourism experience, Moller owned Darwin’s Trails Chile for the next 20 years, a joint English-Chilean inbound tour operator providing authentic local experiences for clients visiting Chile and Patagonia. Moller now works as a consultant with indigenous communities such as the Mapuches, Likan Antai, Yagan and Rapa-Nui to provide tools for sustainable tourism development. As an active member of the Board of the Chilean Tourism Bureau, Moller promotes the destination of Chile with sustainability and inclusivity in the forefront. Director of the Destination Sustainable Working Group at the GSTC, he was also the key local organizer the 2015 Adventure Travel World Summit in Puerto Varas. As a consultant, he is working with different Latin-American destinations like Robinson Crusoe Island, Cape Horn, and along the Qhapac Ñan, helping to demonstrate their value and shine light on them for national and international markets.


Ena Buenfil

CEO, Selva Teenek / Huaxteca.com

Ena Buenfil, Mexicana, is a specialist in tourism and founder of one of the highest regarded adventure companies in Mexico, Huaxteca.com. With multiple quality and safety awards and the first to integrate the pet-friendly concept into her tours, Huaxteca recently managed to unite the areas of nature conservation and tourism, creating the first tourist project in the region that combines elements of sustainability and environmental education called Selne Teenek, where the focus is on the conservation of the 6 big cats that inhabit in the Huasteca Potosina.


Wednesday November 7
  • 8:00 - 9:00
Inscripción y Bienvenida

Registration and Welcome

  • 9:00 - 10:30
  • Concurrent
Introducción y Tendencias de la Industria

Descripción completa de las tendencias del mercado y del consumidor que están formando a la industria de viajes de aventura hoy del y del futuro. Las empresas participantes aprenderán cómo estas tendencias influencia sus negocios y su destino. También estarán expuestos a una descripción general de las características de la industria de la aventura, incluidos los principales destinos, actividades y mercados de origen de viajeros de aventura.

Los participantes se familiarizan con los siguientes conceptos del turismo de aventura:

  • Definición del Viaje de Aventura
  • Breve historia de la comercialización del viaje de Aventura
  • Tamaño del Mercado Global y crecimiento
  • Descripción general de las tendencias en el desarrollo de productos y criterios necesarios para ser competitivo
  • Motivaciones de Viaje

Introduction and Industry Trends

This is a comprehensive overview of general market and consumer trends that are shaping the adventure travel industry today and in the future. Participating businesses will learn how these trends are likely to influence them and their destination. They will also be exposed to an overview of the characteristics of the adventure industry, including leading destinations, activities and source markets for adventure travelers.

Participants will be familiarized with the following adventure tourism concepts:

  • The definition of Adventure Travel
  • Brief history of commercial adventure travel
  • Global market size and growth
  • Overview of trends in product development and necessary elements to be competitive
  • Traveler motivation
  • 10:30 - 10:45
  • Coffee Break
Break
  • 10:45 - 12:45
  • Concurrent
Desarrollo de Productos Sustentable

Los participantes aprenderán a evaluar sus activos y armar itinerarios de viajes de aventura únicos y atractivos. Se destacan los elementos y las características necesarias para que sus productos de viajes de aventura tengan éxito, así como incorporar diferentes elementos en sus paquetes de viaje. Los participantes estarán expuestos a una gran cantidad de ejemplos prácticos de la industria y casos reales, aprenderán sobre las mejores prácticas disponibles..

Las empresas aprenderán:

  • Los fundamentos del desarrollo de productos turísticos
  • Cómo identificar las características clave de excelencia en viajes de aventura
  • Cómo evaluar el producto actual de su destino en comparación con ofertas competitivas
  • Cómo revisar los productos actuales comercializados en la región e identificar oportunidades de mejora
  • Cómo identificar oportunidades para la colaboración regional.

Sustainable Product Development

Participating companies will gain insight and experience in how to assess local assets and assemble unique and compelling adventure travel trip itineraries. Focus is placed on the elements and characteristics of successful adventure travel products, and how to incorporate different elements in travel packages. Participants will be exposed to a lot of practical industry examples and real-life cases, from which they can learn best practices and lessons learned.

Businesses will learn:

  • The fundamentals of tourism product development
  • How to identify the key attributes of excellent adventure travel trips
  • How to appraise your destination’s current product in comparison with competitive offers
  • How to review current products sold in the region and identify opportunities for improvement
  • How to identify opportunities for regional collaboration.
  • 12:45 - 13:45
  • Meal
Almuerzo de Trabajo

Working Lunch

  • 13:45 - 15:45
  • Concurrent
Conozca los mercados

Este curso fue desarrollado para canalizar la capacidad de los participantes de la industria de comprender la dinámica del mercado mundial y gestionar relaciones comerciales de éxito. El contenido ayuda en la mejora de sus habilidades para colaborar con socios internacionales de la industria de viajes de aventura. A través de ejemplos prácticos y tareas interactivas, aprenderán tácticas para las relaciones con los socios de comercio internacional y pulir habilidades sociales específicas que son esenciales para el éxito de una empresa de aventuras en los mercados de comercio internacional.

Los empresarios y gerentes aprenderán:

  • Aprenda los principios clave de negocios y marketing en viajes de aventura
  • Aprenda los principios clave del negocios y del marketing en viajes de aventura
  • Aprenda las distintas etapas de venta y cómo crecer en cada una de ellas con éxito
  • Aprenda cómo preparar un argumento de venta efectivo y cómo abordar las diferentes objeciones que surgen durante el proceso de venta

Meet the Markets

This course is designed to strengthen the capacity of industry participants to understand global market dynamics and manage successful trade relations. Content is designed to engage business owners in improving their skills to collaborate with international adventure travel industry partners. Through practical examples and interactive tasks participants will learn relevant tactics for managing relations with international trade partners and polishing specific soft skills that are essential for the success of an adventure company on international trade markets.

Business owners and managers will learn:

  • Learn the key business and marketing principles in adventure travel
  • Learn how to build relationships and put relationship at the core of the sales process
  • Learn the distinct stages of selling and how to ascend through each stage successfully
  • Learn how to prepare an effective sales pitch and how to address different objections that arise during the sales process
  • 15:35 - 16:00
  • Coffee Break
Break
  • 16:00 - 17:00
  • Concurrent
Capstone Activity
  • 16:00 - 17:00
  • Concurrent
Ceremonia de entrega de certificado y discurso de cierre

Certificate Ceremony & Closing Words

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