UNITE. PROTECT. LEAD.
More than 800 delegates from 54 countries gathered at the 14th annual Adventure Travel World Summit (ATWS) in Salta, Argentina from October 16th to the 19th. The theme, Unite. Protect. Lead. was ever present. Those working in the adventure travel trade industry have always been leaders, charting the course for the tourism industry at large. Fiercely independent as individuals, they recognize their strength and ability to make proactive, positive changes is even stronger when they come together — similar to the gauchos of Salta, Argentina, who successfully defended the country’s northern border in its fight for independence.
Delegates participated in three full days of inspiring keynote speakers, information-packed educational sessions, immersive experiences, formal meetings, and casual networking opportunities — as well as Pre-Summit Adventures, a Day of Adventure, and an additional Adventure Women Leadership Studio — making this one of the Adventure Travel Trade Association’s (ATTA) most action-packed and forward-thinking annual events yet.