• 16-19 Sep 2019
  • Gothenburg, Sweden
  • $1850 Members
    $2350 Community
    $950 Marketplace

Agenda

Sunday 15 September
  • 15:00 - 18:00
  • Clarion Post Hotel Lobby
ATWS Check In

Come to the lobby of the Clarion Hotel Post to pick up your badge. All delegates must wear badges throughout the Summit to gain access to all sessions and events.

Monday 16 September
  • 6:00 - 19:30
Day of Adventure

Join your fellow delegates for a Day of Adventure, brought to you by West Sweden Tourist Board. Get ready for adventure and meet new colleagues as you explore the incredible areas in and around Gothenburg. 

Partner

  • 7:00 - 9:00
  • Clarion Post Hotel Lobby
ATWS Check In

Come to the lobby of the Clarion Hotel Post to pick up your badge. All delegates must wear badges throughout the Summit to gain access to all sessions and events.

Tuesday 17 September
  • 8:00 - 9:00
  • Clarion Post Hotel Lobby
ATWS Check In

Come to the lobby of the Clarion Hotel Post to pick up your badge. All delegates must wear badges throughout the Summit to gain access to all sessions and events.

  • 8:00 - 8:45
  • Brevsorterarsalen 3
ATTA Orientation

Join the ATTA team for a special overview designed to help you understand the Adventure Travel Trade Association and to help you make the most of your time at the Adventure Travel World Summit. Meet members of the ATTA team, get tips on how to maximize your involvement with the organization, and how to navigate the Summit agenda, including Marketplace, MediaConnect, workshops, walking sessions, special evening events and more. All delegates are encouraged to attend, learn how to best utilize your time at the Summit and follow up through ATTA membership year round.

Speakers

Mira Poling Anselmi

Membership Director, Adventure Travel Trade Association (ATTA)

Alice Gifford

Events Content Manager, ATTA/Adventure360
  • 9:00 - 9:15
  • Drottningporten
  • Keynote
Summit Welcome

Meet your peers, hear opening remarks, and help commence the Adventure Travel World Summit 2019.

Speakers

Amy Brown

Summit Emcee

Christopher Doyle

Executive Director, Europe & Central Asia, Adventure Travel Trade Association

Casey Hanisko

President, Adventure Travel Trade Association / Adventure 360
  • 9:15 - 10:30
  • Drottningporten
  • Keynote
Frontiers of Tourism

As we embark on the first communal gathering here at the 2019 Adventure Travel World Summit in Sweden, we reflect on the theme Omtanke and ask ourselves: What is the way forward for adventure travel, for smart travel, for tourism that serves all of humanity and provides a healthy ecosystem for the future of travel? There have been pioneers in our past that have catapulted us forward, and there are always roadblocks to progression. How do we, as a collective alliance of businesses, governments, media and individuals invested in an industry that reaches so many places and inhabitants of the earth shift global expectations and become the change makers for a better tourism model?

One way is to take a deep dive into the adventure experience and re-examine the fundamental role of perception in travel.  Leaning on neuroscience, Professor of Neuroscience and Lab of Misfits CEO, Dr. Beau Lotto will reveal the depths of the adventure travel experience and the transformational ways in which it shapes us and our relationships with others. A leading neuroscientist will take us on a journey through the emotions and perceptual responses triggered by adventure travel by demonstrating experiments conducted in the field.

Coinciding with this neuroscientific experience of travel comes the technological and sustainability advancements of our siblings in the outdoor gear and apparel industries. Here to share innovations, a leading outdoor entrepreneur will demonstrate how the human experience of destinations, nature, and activities are shifting and where the travel industry overlaps seamlessly with new products and ideas born from passionate recreationalists and innovative businesses.

Speakers

Beau Lotto

Professor & CEO, Lab of Misfits

Stefan Ytterborn

Founder & CEO, CAKE

Partners Partner

  • 10:30 - 11:00
  • Coffee Break
Networking Coffee Break

Network with your fellow delegates during this coffee break. 

  • 11:00 - 12:30
  • Departs from Lobby
Climate Action Walk and Talk

Climate change can be hard to talk about in meaningful ways. Adventure travel operators, travel advisors, and guides play influential roles in activating conversations about the issue and its impacts on the communities and landscapes where we work. How can we make such conversations meaningful and uplifting to our guests on vacation? How can we drive personal and global awareness and encourage active engagement in solutions to reduce and reverse carbon emissions and address associated social justice issues? This 90-minute walking workshop gets you talking about the issues and practicing how to initiate and sustain conversations between management and partners, guides and clients and even between clients themselves. Using role playing, street theatre techniques, and storytelling tools, you’ll jump right in, share your stories and walk away with a wider range of climate action tips and tricks.

This session occurs twice and is limited to 25 participants. If you can commit to attending, find the day and time of the session you would like to attend in the event networking platform and click “+Add to Schedule”.

Speaker

Stephen Taranto

Director of Programs, Sendas Altas | La Paz on Foot
  • 11:00 - 12:30
  • Drottningporten 3
  • Concurrent
Research Deep Dive: Travelers’ Future Expectations

Given the significant investments national and regional tourism organizations and adventure travel companies make to define and enhance their product development and marketing, a firm and confident grasp of the traveler of the future is essential. This session delivers reflective, multi-market consumer research insights from two research projects the Adventure Travel Trade Association has conducted in partnership 2018 – 2019. First, capture the latest insights into adventure and cultural travelers – from behavioral trends to specific insights around media use and prime outlets that will be useful for marketers – from research conducted in partnership with the International Finance Corporation (IFC).  Second, learn from San Francisco State University (California) researcher Dr. Paige Viren about the valuable segment of impact travelers, and how this influential traveler population is taking their adventure travel experiences to heart in their personal and professional lives. Our most current in-depth insights about traveler profiles are placed in the context of where adventure travel is going in the future in order to unlock ideas about how we should be shaping the future of adventure companies, destinations and the industry as a whole.

This session is designed for a wide audience: destination representatives, business leaders, consultants, media, and other industry partners who want insight into traveler trends. It will be repeated.

Speakers

Jessie McComb

Tourism Specialist, International Finance Corporation (IFC) / World Bank

Dr. Paige Viren

Assistant Professor, San Francisco State University, USA

Partner

  • 11:00 - 12:30
  • Brevsorterarsalen 2
  • Concurrent
Rapid Fire Innovations

New ways of doing business in combination with customer segments and new offerings are shaping the future of the adventure travel industry. Significant innovations are being driven by young leaders eager to experiment with smart ways of meeting the needs of tomorrow’s consumer. This “rapid fire” session will immerse you in the innovations shaping the future of our industry by showcasing a series of entrepreneurs providing solutions in response to customer needs such as immediacy, customization, efficiency and sustainability. Some of these solutions can be adopted now to improve existing operations or experiences; others are indicative of how travel is shifting to meet tomorrow’s demands.

This session is designed for businesses and destination representatives that are interested in benefiting from cutting-edge solutions to make their organizations smarter and more sustainable. It will also benefit delegates eager to find out where adventure tourism might go in the future under the influence of new demand and supply dynamics. It will be repeated.

Moderator

Andrew Weber

CEO, GRAYL
 

Speakers

Jacob Ravn

Co-founder & Chief Business Experience Officer, Timeshifter, Inc

Max Hardy

Co-Founder & CEO, 10x Travel

Pradeep Kumar

Founder & CEO, Delhi By Locals

Torunn Tronsvang

Founder & CEO, Up Norway

Georgi Koupenov

Chief Commercial Officer, Cupffee
  • 11:00 - 12:30
  • R05
  • Concurrent
Adventure Accelerator: Guide Standards

The Adventure Travel Trade Association (ATTA) and its community works to break down big-picture challenges into achievable goals — achieving milestones and roadblocks along the way. In an ongoing program called Adventure Accelerators, delegates convene to accelerate ATTA community engagement and provide input on the following initiatives. Over the past year, the Adventure Travel Guide Standard governing board has worked with ATTA to create the first revision to the ATGS since its release in 2015. Attend this Adventure Accelerator to learn what improvements are being made and how to harness the standard going forward.

Each Accelerator group is limited to 35 delegates. If you can commit to attending, click “+Add to Schedule” in the event networking platform.

Facilitators

Gustavo Timo

Director, Destination Development, ATTA
 

Dan Moore

CEO, Pandion Consulting & Facilitation
 
  • 11:00 - 12:30
  • Brevsorterarsalen 3
  • Concurrent
Behavior-Smart Thinking

A number of inefficiencies and failures in the travel sector occur due to unrealistic assumptions about how people behave or make decisions. For example, having a sign warning visitors to stay on trails can have little to no effect on the likelihood of them leaving trails; or the fact that one diligently recycles at home does not automatically translate to the same behavior while traveling. With recent advances in behavioral knowledge and neuroscience we know much more about how people make decisions and are likely to behave across different contexts. This session will bring some of these insights to our industry context and will demonstrate the endless opportunities of adjusting the design of products, services and policies based on realistic assumptions about human behavior. A project executed in the Västmanland region of Sweden will provide hands-on examples of a recent pilot program applying behavior-smart thinking to increase the effectiveness of promotional content, pricing information and service design.

This session is designed for both destinations and companies curious about how they can apply behavior-smart thinking to make their operations more commercially successful and more efficient in managing footprint. It will be repeated.

Speakers

Milena Nikolova

Traveler Behavior and Trends Expert

Åsa Stanaway

Business Developer, Västmanland Tourism

Partner

  • 11:00 - 12:30
  • Brevsorterarsalen 1
  • Concurrent
Off the Beaten Pitch Path

Marketing with Media Storytelling Techniques

Journalists and influencers are experts at finding new perspectives on places and discovering stories that haven’t been told. Through a series of demonstrations and small group activities led by some of the Summit’s Official Media delegates, participants will learn to use editorial techniques to strengthen storytelling content in marketing and publicizing their brands. Discover your organization’s or destination’s story that has not been told; learn to develop that story, and share it in compelling ways to captivate future clients, partners, and media.

This session is designed for delegates seeking to stimulate new marketing and public relations content. It will not be repeated.

Moderator

Tami Fairweather

Event Media and Adventure Media Membership Manager, ATTA / Adventure360
 

Speakers

Norie Quintos

Principal, NQ Media and Consulting
Editor-at-Large, Nat Geo Travel Media

Sherry Ott

Owner/Editor, Ottsworld

Partner

  • 11:00 - 12:30
  • Departs from Lobby
Gothenburg Photo Tour

Join us for a 90-minute walking tour covering some of the best photo spots in the Gothenburg’s city center. Experience lush gardens, impressive architecture and gorgeous waterways. A certified city guide and the social media content team from Göteborg & Co will lead the walk and interpret the sights and sounds of Gothenburg while providing photography tips for enhancing social media strategies. 

This session occurs three times and is limited to 18 participants. If you can commit to attending, find the day and time of the session you would like to attend in the event networking platform and click “+Add to Schedule”.

Partner

  • 11:00 - 12:30
  • Moat outside Alfonshuset in the Trädgårdsföreningen
“Paddle & Talk” Kayaking

Similar to the ATWS walking sessions, this kayaking session is designed to allow delegates to network in a casual and fun atmosphere while experiencing a 90-minute paddle along Gothenburg’s historic moat which used to circle the old city of Gothenburg. Use this opportunity to book an informal meeting with a potential partner, share experiences with fellow delegates, talk about inspiration or new ideas you’ve had here at the Summit, or just have a lovely time on the water. We’ll paddle in 8 single kayaks and 2 double kayaks. Paddles, life jackets and sprayskirts will be provided. Wear suitable clothing for the outing; departures will run in all weather – rainy, sunny, windy or calm, it is sure to be a memorable part of your Summit experience. Trips depart from the moat outside Alfonshuset in the Trädgårdsföreningen (3 minute walk from the Hotel Post) See map
Activity provider: Balanspunkten – Kayak in Grundsund

This session occurs three times and is limited to 12 participants. If you can commit to attending, find the day and time of the session you would like to attend in the event networking platform and click “+Add to Schedule”.

Partner

  • 12:30 - 13:30
  • Vintertragarden
  • Meal
LUNCH
  • 13:30 - 15:00
  • Brevsorterarsalen 3
  • Concurrent
Repeated: Behavior-Smart Thinking

A number of inefficiencies and failures in the travel sector occur due to unrealistic assumptions about how people behave or make decisions. For example, having a sign warning visitors to stay on trails can have little to no effect on the likelihood of them leaving trails; or the fact that one diligently recycles at home does not automatically translate to the same behavior while traveling. With recent advances in behavioral knowledge and neuroscience we know much more about how people make decisions and are likely to behave across different contexts. This session will bring some of these insights to our industry context and will demonstrate the endless opportunities of adjusting the design of products, services and policies based on realistic assumptions about human behavior. A project executed in the Västmanland region of Sweden will provide hands-on examples of a recent pilot program applying behavior-smart thinking to increase the effectiveness of promotional content, pricing information and service design.

This session is designed for both destinations and companies curious about how they can apply behavior-smart thinking to make their operations more commercially successful and more efficient in managing footprint. It will be repeated.

Speakers

Milena Nikolova

Traveler Behavior and Trends Expert

Åsa Stanaway

Business Developer, Västmanland Tourism

Partner

  • 13:30 - 15:00
  • Drottningporten 3
  • Concurrent
Repeated: Research Deep Dive: Travelers’ Future Expectations

Given the significant investments national and regional tourism organizations and adventure travel companies make to define and enhance their product development and marketing, a firm and confident grasp of the traveler of the future is essential. This session delivers reflective, multi-market consumer research insights from two research projects the Adventure Travel Trade Association has conducted in partnership 2018 – 2019. First, capture the latest insights into adventure and cultural travelers – from behavioral trends to specific insights around media use and prime outlets that will be useful for marketers – from research conducted in partnership with the International Finance Corporation (IFC).  Second, learn from San Francisco State University (California) researcher Dr. Paige Viren about the valuable segment of impact travelers, and how this influential traveler population is taking their adventure travel experiences to heart in their personal and professional lives. Our most current in-depth insights about traveler profiles are placed in the context of where adventure travel is going in the future in order to unlock ideas about how we should be shaping the future of adventure companies, destinations and the industry as a whole.

This session is designed for a wide audience: destination representatives, business leaders, consultants, media, and other industry partners who want insight into traveler trends. It will be repeated.

Speakers

Jessie McComb

Tourism Specialist, International Finance Corporation (IFC) / World Bank

Dr. Paige Viren

Assistant Professor, San Francisco State University, USA

Partner

  • 13:30 - 15:00
  • Begins in R05, continues walking
Filmmaking for Social Media

Telling stories with video increases engagement, triggers social sharing and gives people a reason to talk about you online and offline. This session with ATWS Storyteller and filmmaker Josiah Holwick will provide hands-on tips for how to create videos for online marketing. Start in Room R05 for a briefing with visual aids, then head outdoors for the remainder of this walking session to learn easy techniques that tell a story and help achieve your marketing goals.

This session occurs twice and is limited to 25 participants. If you can commit to attending, find the day and time of the session you would like to attend in the event networking platform and click “+Add to Schedule”.

Speaker

Josiah Holwick

Adventure Filmmaker, Proper Films
  • 13:30 - 15:00
  • Brevsorterarsalen 1
  • Concurrent
Propelling the Vision for Healthy Tourism

Meeting the United Nations’ Sustainability Goals by 2030

In 2015, the United Nations set forth seventeen Sustainable Development Goals as the blueprint to achieve a better and more sustainable future for all. By addressing global challenges including poverty, inequality, climate, environmental degradation, prosperity, and peace and justice, the dimensions of sustainable development calls for “a fully integrated approach” that engages everyone. This session will focus on practical methods to achieve the global goals at the business level resulting in more satisfied customers. Learn from some of the world’s leading destinations in adventure tourism who are making significant headway towards the 2030 goals, and engage them with your questions through moderated Q&A.

This session is designed for destinations, travel businesses, and media. It will not be repeated.

Moderator

Gabriella Stowell

Regional Director, Latin America - ATTA
 

Speakers

Kim Ross

Senior Advisor, Swedish Welcome

Joakim Hermanson

Secretary General, Swedish Nature and Eco Tourism Association / Naturturismföretagen

Joost Bakker

Martin Romero

General Manager, Explorandes

Partner

  • 13:30 - 15:00
  • Brevsorterarsalen 2
  • Concurrent
Repeated: Rapid Fire Innovations

New ways of doing business in combination with customer segments and new offerings are shaping the future of the adventure travel industry. Significant innovations are being driven by young leaders eager to experiment with smart ways of meeting the needs of tomorrow’s consumer. This “rapid fire” session will immerse you in the innovations shaping the future of our industry by showcasing a series of entrepreneurs providing solutions in response to customer needs such as immediacy, customization, efficiency and sustainability. Some of these solutions can be adopted now to improve existing operations or experiences; others are indicative of how travel is shifting to meet tomorrow’s demands.

This session is designed for businesses and destination representatives that are interested in benefiting from cutting-edge solutions to make their organizations smarter and more sustainable. It will also benefit delegates eager to find out where adventure tourism might go in the future under the influence of new demand and supply dynamics. It will be repeated.

Moderator

Andrew Weber

CEO, GRAYL
 

Speakers

Jacob Ravn

Co-founder & Chief Business Experience Officer, Timeshifter, Inc

Max Hardy

Co-Founder & CEO, 10x Travel

Pradeep Kumar

Founder & CEO, Delhi By Locals

Torunn Tronsvang

Founder & CEO, Up Norway

Georgi Koupenov

Chief Commercial Officer, Cupffee
  • 13:30 - 15:00
  • Departs from Lobby
Repeated: Gothenburg Photo Tour

Join us for a 90-minute walking tour covering some of the best photo spots in the Gothenburg’s city center. Experience lush gardens, impressive architecture and gorgeous waterways. A certified city guide and the social media content team from Göteborg & Co will lead the walk and interpret the sights and sounds of Gothenburg while providing photography tips for enhancing social media strategies. 

This session occurs three times and is limited to 18 participants. If you can commit to attending, find the day and time of the session you would like to attend in the event networking platform and click “+Add to Schedule”.

Partner

  • 15:00 - 15:30
  • Coffee Break
Networking Coffee Break

Network with your fellow delegates during this coffee break. 

  • 15:30 - 17:00
  • Drottningporten
  • Keynote
Graze

Food is one of the core soul experiences of travel. In this plenary session, we consider experiences with food in nature, what is truly “local”, agriculture’s effect on climate change, and last but certainly not least, creativity — all of which build an often unseen but critical component of the adventure traveler’s experience. Through a series of presentations and engaging interactions with food and our senses, culinary thought leaders will challenge and inspire ATWS delegates to rethink the way food is experienced by travelers, how it is woven into the social and environmental fabric of communities and tourism entities, bringing the local mindset to a global scale.

Working with food in a thoughtful, sustainable and creative way can propel growth for businesses, destinations, and communities. In the latter half of this plenary, Visit Sweden will share how taking the best of what you have and transforming it into something inviting and sustainable can increase the impact of the travelers’ experience.

Speakers

Joost Bakker

Ami Hovstadius

Senior Consultant, Ami Hovstadius AB

Partners

  • 17:30 - 18:00
  • Boats depart from Lilla Bommens Torg
Boat Transfers to Dinner

Make your way to the pier at Lilla Bommens Torg (a refreshing 10 minute walk from the Summit venue) to board promptly at 17:45 for a short cruise onboard a traditional archipelago boat to a lovely riverside venue for our opening night welcome dinner with West Sweden. See walking directions and map

  • 18:00 - 22:00
  • Eriksbergshallen
  • Meal
Opening Night Dinner with West Sweden

This year’s opening night gala dinner will serve you a taste of West Sweden with a delicious meal made from locally sourced ingredients and musical entertainment with a Swedish flavor. 

Partner

Wednesday 18 September
  • 7:30 - 8:30
  • Radisson Blu Scandinavia Hotel Gothenburg
ATCF Membership Meeting Breakfast

Join us at the Adventure Travel Conservation Fund’s (ATCF) third annual breakfast meeting! This year features guest speaker, Leo Houlding, one of the world’s best climbers, alpinists, and adventurers, who will reflect on his journeys to some of the worlds wildest places and share about the importance of conservation and working with indigenous communities. This will also be a great opportunity to network with ATCF member organizations who have prioritized protecting the places we love to travel.

Speaker

Leo Houlding

Climber & Adventurer

Partner

  • 8:30 - 9:45
  • Departs from Vintertragarden
Plogging

The world is talking about Plogga (picking and jogging) as “the Swedish eco-fitness craze” that saves the world. Plogging has taken place in thousands of places in almost every country. In Sweden alone, there have been almost 200 events to date.

Erik Ahlström, the founder of Plogging, inspires delegates with his “barefoot” lectures, in which he explains in an educational, engaging and clear way that everything is connected. The foot, body, mind, nature and our environment, and how we can easily be part of a change to create a better world. 

This session occurs twice and can accommodate up to 50 participants. If you can commit to attending, find the day and time of the session you would like to attend in the event networking platform and click “+Add to Schedule”.

Speaker

Erik Ahlström

Founder, Plogga

Partner

  • 9:00 - 10:30
  • R05
  • Concurrent
Adventure Accelerator: Women in Leadership

The Adventure Travel Trade Association (ATTA) and its community works to break down big-picture challenges into achievable goals — achieving milestones and roadblocks along the way. In an ongoing program called Adventure Accelerators, delegates convene to accelerate ATTA community engagement and provide input on the following initiatives. Delegates passionate about women in leadership should sign up to be on the front lines of this creative and fast-paced session focused on dreaming big and creating solutions to one of our industry’s most pressing issues. 

Each Accelerator group is limited to 35 delegates. If you can commit to attending, click “+Add to Schedule” in the event networking platform.

Facilitators

Alice Gifford

Events Content Manager, ATTA/Adventure360
 

Sharon Conceição

Member Advocate, Latin America, ATTA
 
  • 9:00 - 12:00
  • Drottningporten & Brevsorterarsalen
Marketplace

The 2019 MARKETPLACE features 100 inbound tour operators and accommodations from around the world and provides a focused setting to connect with potential partners, hold business meetings and promote your brand. A global delegation of buyers (outbound tour operators, wholesalers and travel advisors) attend our marketplace as it facilitates quality introductions and product development discussions. Destination Showcase tables also offer in-person meetings with representatives from partnering tourism boards from their nations, regions and cities.

  • 9:00 - 12:00
  • Departs from Lobby
Street Wisdom - Answers are Everywhere

Street Wisdom is based on the simple but powerful proposition that the environment and people around us are full of wisdom that is largely overlooked or ignored. Back by popular demand, this is a guided, immersive urban walk using a mix of psychology, mindfulness, and cognitive science. Facilitated by “street wizard” and ATTA media delegate, Anja Mutic, this session gives participants the skills to see the streets and people of Gothenburg in a new way and help reveal signs, clues, and answers to important business and life questions. Watch this video to learn more about this unconventional educational experience.

This session occurs twice and is limited to 12 participants. If you can commit to attending, find the day and time of the session you would like to attend in the event networking platform and click “+Add to Schedule”.

Speaker

Anja Mutic

Travel Writer, EverTheNomad & "Street Wizard"

Partner

  • 9:00 - 10:30
  • Departs from Lobby
Repeated: Gothenburg Photo Tour

Join us for a 90-minute walking tour covering some of the best photo spots in the Gothenburg’s city center. Experience lush gardens, impressive architecture and gorgeous waterways. A certified city guide and the social media content team from Göteborg & Co will lead the walk and interpret the sights and sounds of Gothenburg while providing photography tips for enhancing social media strategies. 

This session occurs three times and is limited to 18 participants. If you can commit to attending, find the day and time of the session you would like to attend in the event networking platform and click “+Add to Schedule”.

Partner

  • 9:00 - 10:30
  • Moat outside Alfonshuset in the Trädgårdsföreningen
Repeated: “Paddle & Talk” Kayaking

Similar to the ATWS walking sessions, this kayaking session is designed to allow delegates to network in a casual and fun atmosphere while experiencing a 90-minute paddle along Gothenburg’s historic moat which used to circle the old city of Gothenburg. Use this opportunity to book an informal meeting with a potential partner, share experiences with fellow delegates, talk about inspiration or new ideas you’ve had here at the Summit, or just have a lovely time on the water. We’ll paddle in 8 single kayaks and 2 double kayaks. Paddles, life jackets and sprayskirts will be provided. Wear suitable clothing for the outing; departures will run in all weather – rainy, sunny, windy or calm, it is sure to be a memorable part of your Summit experience. Trips depart from the moat outside Alfonshuset in the Trädgårdsföreningen (3 minute walk from the Hotel Post) See map
Activity provider: Balanspunkten – Kayak in Grundsund

This session occurs three times and is limited to 12 participants. If you can commit to attending, find the day and time of the session you would like to attend in the event networking platform and click “+Add to Schedule”.

Partner

  • 11:00 - 15:00
  • Concurrent
Achieving More with Economic Growth through Adventure Tourism Development

This invite-only session provides a platform for a working-group style discussion around the opportunities and challenges of using tourism as a vehicle for economic growth. It will engage representatives of unilateral and multilateral donor organizations with experience in funding tourism development programs. Through moderated discussion and best practices review by donor representatives and donor-funded destination-level organizations, participants will engage in a genuine dialogue about the challenges they face executing tourism projects and the potential solutions that may be needed to address them. The goal of this session is to provide an exchange of experience and learning, which can enable donors to benefit from and strengthen the impact of tourism development projects in their portfolio.

This is an invite-only session is for representatives of donor organizations, as well as interested destination organizations that have experience or interest in working with donors to support adventure tourism development. In order to enable an effective working discussion, the audience will be limited to 30 people.

Speaker

Filip Stoyanovich

Director, USAID's Regional Economic Growth Project
  • 12:00 - 13:00
  • Vintertragarden
  • Meal
LUNCH
  • 13:00 - 14:30
  • Departs from Lobby
Repeated: Climate Action Walk and Talk

Climate change can be hard to talk about in meaningful ways. Adventure travel operators, travel advisors, and guides play influential roles in activating conversations about the issue and its impacts on the communities and landscapes where we work. How can we make such conversations meaningful and uplifting to our guests on vacation? How can we drive personal and global awareness and encourage active engagement in solutions to reduce and reverse carbon emissions and address associated social justice issues? This 90-minute walking workshop gets you talking about the issues and practicing how to initiate and sustain conversations between management and partners, guides and clients and even between clients themselves. Using role playing, street theatre techniques, and storytelling tools, you’ll jump right in, share your stories and walk away with a wider range of climate action tips and tricks.

This session occurs twice and is limited to 25 participants. If you can commit to attending, find the day and time of the session you would like to attend in the event networking platform and click “+Add to Schedule”.

Speaker

Stephen Taranto

Director of Programs, Sendas Altas | La Paz on Foot
  • 13:00 - 15:30
  • Drottningporten & Brevsorterarsalen
Marketplace

The 2019 MARKETPLACE features 100 inbound tour operators and accommodations from around the world and provides a focused setting to connect with potential partners, hold business meetings and promote your brand. A global delegation of buyers (outbound tour operators, wholesalers and travel advisors) attend our marketplace as it facilitates quality introductions and product development discussions. Destination Showcase tables also offer in-person meetings with representatives from partnering tourism boards from their nations, regions and cities.

  • 13:00 - 15:30
  • Departs from Lobby
Repeated: Street Wisdom - Answers are Everywhere

Street Wisdom is based on the simple but powerful proposition that the environment and people around us are full of wisdom that is largely overlooked or ignored. Back by popular demand, this is a guided, immersive urban walk using a mix of psychology, mindfulness, and cognitive science. Facilitated by “street wizard” and ATTA media delegate, Anja Mutic, this session gives participants the skills to see the streets and people of Gothenburg in a new way and help reveal signs, clues, and answers to important business and life questions. Watch this video to learn more about this unconventional educational experience.

This session occurs twice and is limited to 12 participants. If you can commit to attending, find the day and time of the session you would like to attend in the event networking platform and click “+Add to Schedule”.

Speaker

Anja Mutic

Travel Writer, EverTheNomad & "Street Wizard"

Partner

  • 13:00 - 14:30
  • Departs from Lobby
Repeated: Gothenburg Photo Tour

Join us for a 90-minute walking tour covering some of the best photo spots in the Gothenburg’s city center. Experience lush gardens, impressive architecture and gorgeous waterways. A certified city guide and the social media content team from Göteborg & Co will lead the walk and interpret the sights and sounds of Gothenburg while providing photography tips for enhancing social media strategies. 

This session occurs three times and is limited to 18 participants. If you can commit to attending, find the day and time of the session you would like to attend in the event networking platform and click “+Add to Schedule”.

Partner

  • 15:30 - 16:15
  • Departs from Vintertragarden
Repeated: Plogging

The world is talking about Plogga (picking and jogging) as “the Swedish eco-fitness craze” that saves the world. Plogging has taken place in thousands of places in almost every country. In Sweden alone, there have been almost 200 events to date.

Erik Ahlström, the founder of Plogging, inspires delegates with his “barefoot” lectures, in which he explains in an educational, engaging and clear way that everything is connected. The foot, body, mind, nature and our environment, and how we can easily be part of a change to create a better world. 

This session occurs twice and can accommodate up to 50 participants. If you can commit to attending, find the day and time of the session you would like to attend in the event networking platform and click “+Add to Schedule”.

Speaker

Erik Ahlström

Founder, Plogga

Partner

  • 15:30 - 17:00
  • Begins in R05, continues walking
Repeated: Filmmaking for Social Media

Telling stories with video increases engagement, triggers social sharing and gives people a reason to talk about you online and offline. This session with ATWS Storyteller and filmmaker Josiah Holwick will provide hands-on tips for how to create videos for online marketing. Start in Room R05 for a briefing with visual aids, then head outdoors for the remainder of this walking session to learn easy techniques that tell a story and help achieve your marketing goals.

This session occurs twice and is limited to 25 participants. If you can commit to attending, find the day and time of the session you would like to attend in the event networking platform and click “+Add to Schedule”.

Speaker

Josiah Holwick

Adventure Filmmaker, Proper Films
  • 15:30 - 17:00
  • Coffee Break
Networking Break & Gear Trail

After a long day of meetings and sessions, use this extended networking break to connect with fellow delegates over a coffee in the lobby areas, find that partner you haven’t met yet, and stroll along the newly featured “Gear Trail” through the Summit venue to check out the brand partners who make outdoor gear and apparel for our industry and customers.

  • 17:00 - 18:30
  • Drottningporten
  • Keynote
2019 Adventure in Motion Film Contest

After an energizing day of networking and activities, return to the plenary hall to witness how photography, film, art and storytelling can become empowering, when caring and consideration are at the forefront of our minds when we travel. Then, enjoy viewing this year’s Adventure in Motion film competition finalists. Submitted by your colleagues and selected by ATTA’s voting committee and consumers, the session will conclude with a live audience vote to select the 2019 grand prize winner.

Speaker

Lola Akinmade Åkerström

Author + Photographer, Geotraveler Media

Partners Partner

  • 18:30 - 21:00
Free Night in Gothenburg

After the last event of the day, the night is yours to explore the beautiful city of Gothenburg.

Thursday 19 September
  • 9:00 - 10:30
  • Drottningporten
  • Keynote
Changemakers

What the world needs are travelers willing to learn and be shaped by the experiences they have every day. To be inspired on a transformative level while traveling teaches a person how to interact with nature and other human beings with compassion and consideration – both abroad and at home.

At the World Travel and Tourism Conference in April of this year, Former US President Barack Obama said. “Young people are innovative, smart, creative, idealistic, and ready to go. They understand, instinctively, that this is one world…National boundaries and ethnic and religious differences don’t prevent them from learning from and collaborating with other people.” There is a generational paradigm-shift that is occurring across many industries, and how that affects the fabric of the travel community, both on the consumer level and the professional level, is unfolding incrementally and quietly. But if we are to cultivate effective leaders for tomorrow’s travel community, the way forward is to begin by cultivating a landscape of values in which our positive impacts outweigh our negative ones. Through this lens of our industry’s customers, entrepreneurs, employees, and partners, a young thought leader will share the most important values for the adventure travel community to embrace in order to shape–not react to–the traveler of tomorrow.

With a poetic interlude from Frej Haar, the 2017 Swedish and European slam poet champion, this session will inspire delegates to embrace the energy and belief systems of our youth in order to cultivate the adventure travelers and travel leaders of tomorrow.

Speakers

Severn Cullis-Suzuki

Environmental Activist

Frej Haar

Spoken Word Poet

Partner

  • 10:30 - 11:00
  • Coffee Break
Networking Coffee Break

Network with your fellow delegates during this coffee break. 

  • 11:00 - 12:30
  • R05
  • Concurrent
Adventure Accelerator: Indigenous Tourism

The Adventure Travel Trade Association (ATTA) and its community works to break down big-picture challenges into achievable goals — achieving milestones and roadblocks along the way. In an ongoing program called Adventure Accelerators, delegates convene to accelerate ATTA community engagement and provide input on the following initiatives. Delegates passionate about one or more of these topics should sign up to be on the front lines of creative and fast-paced sessions focused on dreaming big and creating solutions to some of our industry’s most pressing issues. 

Each Accelerator group is limited to 35 delegates. If you can commit to attending, click “+Add to Schedule” in the event networking platform.

Facilitator

Lennart Pittja

Founder, Sápmi Nature
 
  • 11:00 - 12:30
  • Brevsorterarsalen
MediaConnect

MediaConnect sessions give you the opportunity to connect one-on-one with the Summit’s Official Media Delegates — an impressive and diverse group of international travel journalists, editors, influencers and bloggers that are seeking inspiration and story ideas from you. During the one-on-one meeting time in each of the two sessions, seize the opportunity to pitch relevant stories, experiences, or campaign ideas related to your adventure travel business to select Official Media Delegates during timed (but not pre-scheduled) appointments.

Session One (morning): Welcome by Toscana Promozione Turistica, and opening with a half-hour panel discussion on the evolving media landscape of traditional media, influencers, and bloggers followed by one-on-one meetings.

Session Two (afternoon): One-on-one meetings ending with a half hour of open networking.

Your success in connecting with media depends on your preparation and research about who they are and what they are looking for, so be sure to do your homework before attending:

  • Review expanded OFFICIAL MEDIA DELEGATE PROFILES on the Summit Connections networking platform, including their top DOs and DON’Ts for pitching them and specific destinations & activities they are eager to hear about
  • Download and read the MediaConnect Packet PDF for tips on working with media, and basic profiles of Official Media Delegates
  • Click through for more specific details about the session format and tips for success: https://atws2019.zerista.com/page/member/15029

Partner

  • 11:00 - 12:30
  • Drottningporten 3
  • Concurrent
Taking Climate Action

Join presenters from the fields of climate science, sustainability and tourism for this practical and informative session about climate change and how your travel business can “future proof” by implementing climate action strategies. Developing a climate strategy is not only good for the environment, but travel companies will find it resonates with consumers and could be good for business. Recent research indicates that two thirds of consumers worldwide now make purchase decisions based on their beliefs, while 60 percent believe that brands should make it easier to see what their values and positions on important issues are when they are about to make a purchase. Travel companies will take away practical ideas for actions they can take for the benefit of the environment, while educating and inspiring guests to action themselves. Panelists will present on topics ranging from:

  • Tourism’s Role in Our Energy Transition 
  • Carbon Removal for Travel Companies & Individuals
  • Carbon Offsetting Journey: Lessons Learned For Adventure Companies
  • Climate Conscious Adventures

This session is designed for travel business leaders. It will not be repeated.

For delegates interested in a deeper dive into tools and strategies, the Leadership Studio on Climate Action takes place immediately following the Summit – register here.

Moderator

Ted Martens

Natural Habitat Adventures & AdventureELEVATE Emcee
 

Speakers

Eric Balian

Managing Director, Terres d'Aventure - EAD Group

Jeff Bonaldi

CEO, The Explorer's Passage

Steven Goodman

Business Development Manager, Climeworks

Jens Olejak

Director Sustainable Energy, Managing Director Sweden, South Pole Group
  • 11:00 - 12:30
  • Moat outside Alfonshuset in the Trädgårdsföreningen
Repeated: “Paddle & Talk” Kayaking

Similar to the ATWS walking sessions, this kayaking session is designed to allow delegates to network in a casual and fun atmosphere while experiencing a 90-minute paddle along Gothenburg’s historic moat which used to circle the old city of Gothenburg. Use this opportunity to book an informal meeting with a potential partner, share experiences with fellow delegates, talk about inspiration or new ideas you’ve had here at the Summit, or just have a lovely time on the water. We’ll paddle in 8 single kayaks and 2 double kayaks. Paddles, life jackets and sprayskirts will be provided. Wear suitable clothing for the outing; departures will run in all weather – rainy, sunny, windy or calm, it is sure to be a memorable part of your Summit experience. Trips depart from the moat outside Alfonshuset in the Trädgårdsföreningen (3 minute walk from the Hotel Post) See map
Activity provider: Balanspunkten – Kayak in Grundsund

This session occurs three times and is limited to 12 participants. If you can commit to attending, find the day and time of the session you would like to attend in the event networking platform and click “+Add to Schedule”.

Partner

  • 12:30 - 13:30
  • Vintertragarden
  • Meal
LUNCH

Partner

  • 13:30 - 15:00
  • Drottningporten 3
  • Concurrent
Film Screening: Anthropocene: The Human Epoch

A cinematic meditation on humanity’s massive reengineering of the planet, Anthropocene: The Human Epoch is a four years in the making feature documentary film from the multiple-award winning team of Jennifer Baichwal, Nicholas de Pencier and Edward Burtynsky. Third in a trilogy that includes Manufactured Landscapes (2006) and Watermark (2013), Anthropocene (2018) follows the research of an international body of scientists who, after nearly 10 years of research, are arguing that the Holocene Epoch gave way to the Anthropocene Epoch in the mid-twentieth century, because of profound and lasting human changes to the Earth. At the intersection of art and science, the film witnesses in an experiential and non-didactic sense a critical moment in geological history — bringing a provocative and unforgettable experience of our species’ breadth and impact. Watch the trailer.

Running time: 87 minutes. This screening will not repeat.

  • 13:30 - 15:00
  • R05
  • Concurrent
Adventure Accelerator: Eliminating Single-Use Plastics

The Adventure Travel Trade Association (ATTA) and its community works to break down big-picture challenges into achievable goals — achieving milestones and roadblocks along the way. In an ongoing program called Adventure Accelerators, delegates convene to accelerate ATTA community engagement and provide input on the following initiatives. Delegates passionate about one or more of these topics should sign up to be on the front lines of creative and fast-paced sessions focused on dreaming big and creating solutions to some of our industry’s most pressing issues. 
Each Accelerator group is limited to 35 delegates. Sign up access coming soon.

  • 13:30 - 16:00
  • Brevsorterarsalen
MediaConnect (continued)

MediaConnect sessions give you the opportunity to connect one-on-one with the Summit’s Official Media Delegates — an impressive and diverse group of international travel journalists, editors, influencers and bloggers that are seeking inspiration and story ideas from you. During the one-on-one meeting time in each of the two sessions, seize the opportunity to pitch relevant stories, experiences, or campaign ideas related to your adventure travel business to select Official Media Delegates during timed (but not pre-scheduled) appointments.

Session One (morning): Welcome by Toscana Promozione Turistica, and opening with a half-hour panel discussion on the evolving media landscape of traditional media, influencers, and bloggers followed by one-on-one meetings.

Session Two (afternoon): One-on-one meetings ending with a half hour of open networking.

Your success in connecting with media depends on your preparation and research about who they are and what they are looking for, so be sure to do your homework before attending:

  • Review expanded OFFICIAL MEDIA DELEGATE PROFILES on the Summit Connections networking platform, including their top DOs and DON’Ts for pitching them and specific destinations & activities they are eager to hear about
  • Download and read the MediaConnect Packet PDF for tips on working with media, and basic profiles of Official Media Delegates
  • Click through for more specific details about the session format and tips for success: https://atws2019.zerista.com/page/member/15029

Partner

  • 16:00 - 16:30
  • Coffee Break
Networking Coffee Break

Network with your fellow delegates during this coffee break. 

  • 16:30 - 18:00
  • Drottningporten
  • Keynote
The Looking Glass

As the 2019 Adventure Travel World Summit comes to a close, we reflect on learnings and seek clarity on how to simultaneously reset and accelerate commitments to solving global crises. The tourism industry can be a problem, but it is also the solution. In the final moments of last year’s gathering in Tuscany, the ATTA’s CEO Shannon Stowell challenged the ATTA community to take specific measures in business endeavors and through communication channels to alter consumer behavior around the world. This year, to sum up what Omtanke: The Way Forward means for adventure tourism, he brings powerful clarity to a global movement by demonstrating the regenerative capability of adventure tourism.

Speakers

Shannon Stowell

CEO, Adventure Travel Trade Association (ATTA)

Taleb Rifai

Former Secretary-General of the United Nations’ World Tourism Organization

Partners Partner

  • 18:00 - 21:00
Break

As the 2019 Summit draws to a close, use this time to continue networking over dinner on your own, take a final stroll through the streets of Gothenburg, pack your bags for your departure, or rest and freshen up before delegates all convene one final time for tonight’s closing party at Trädgår´n.

.

  • 21:00 - 1:00
  • Trädgår´n
  • Meal
Closing Party
Friday 20 September
  • 9:45 - 16:15
  • Brevsorterarsalen
ATTA Climate Action Leadership Studio - additional fee

Future Proof Your Destination and Business with Practical Climate Action Strategies and Tools

ATWS Delegates are invited to participate in a one-day leadership studio following the ATWS in Sweden. At only $75, the Leadership Studio is expected to fill up quickly with attendance capped at 100 people. Learn more, see the agenda, and access registration. Learn more, see the agenda, and access registration

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