To start the day, we’ll put climate change into context and illuminate possible paths forward to a “climate smart society” through the collaboration of government, private sector and NGOs. Led by sustainability financing and services firm South Pole Group, this inspirational opening will show how each of us has the potential to support the larger purpose.
Values-driven marketing is connecting more strongly with consumers than ever before, a dynamic that is shifting how destinations approach marketing. In this session, learn from leading destinations on the front lines of climate change such as Banff Lake Louise in the Canadian Rocky Mountains; what works and doesn’t work when integrating sustainability and climate action messaging to travelers.
Learn from Terres d’Aventure’s long journey to carbon offsetting: what worked, what didn’t and how they reached the point of offsetting 100% of their guests’ Carbon Dioxide emittance.
Lunch is on your own. Find a nourishing bite from a plethora of options in Gothenburg.
Among the many actions we will need to stem climate change, scientists agree that carbon removal is one link in the chain. Gain valuable perspective about the emerging market from the first company to build a commercial carbon removal plant, and learn how travelers can support positive climate action through their own carbon removal.
Learn directly from tour operators about the operational steps they’ve taken to reduce their climate impact and tell their positive stories to travelers. Witness the challenges and benefits to using climate change as a focal point for impact adventures, and gain insights for positioning and marketing these experiences. Then, in small groups, work through practical climate action strategies for your business.