• 16-19 Sep 2019
  • Gothenburg, Sweden
  • $1850 Members
    $2350 Community
    $950 Marketplace

ATTA Climate Action Leadership Studio

Register Now

Open To All — No ATWS Registration Required

20 September 2019
9:45am – 4:00pm
Post Clarion Hotel

Studio Participants:
Maximum of 100

Studio Cost:


Friday 20 September
  • 9:45 - 10:00
Welcome and Introductions


Jim Kane

Director of Corporate Social Responsibility for Exito Travel, Founder/Director of Culture Xplorers


Christina Beckmann

Senior Director, Strategy + Impact, Adventure 360/ATTA
  • 10:00 - 11:00
Climate Change and the Energy Transition We All Can Help Bring About

To start the day, we’ll put climate change into context and illuminate possible paths forward to a “climate smart society” through the collaboration of government, private sector and NGOs. Led by sustainability financing and services firm South Pole Group, this inspirational opening will show how each of us has the potential to support the larger purpose. 


Jens Olejak

Director Sustainable Energy, Managing Director Sweden, South Pole Group

Johan Eliasson

Senior Manager, South Pole Group
  • 11:00 - 12:00
Climate Conscious Travel Branding For Tour Operators and DMOs

    Values-driven marketing is connecting more strongly with consumers than ever before, a dynamic that is shifting how destinations approach marketing. In this session, learn from leading destinations on the front lines of climate change such as Banff Lake Louise in the Canadian Rocky Mountains; what works and doesn’t work when integrating sustainability and climate action messaging to travelers.


    Leslie Bruce

    President & CEO, Banff & Lake Louise Tourism
    • 12:00 - 12:10
    • Coffee Break
    • 12:10 - 12:40
    Carbon Offsetting Deep Dive For Tour Operators

    Learn from Terres d’Aventure’s long journey to carbon offsetting: what worked, what didn’t and how they reached the point of offsetting 100% of their guests’ Carbon Dioxide emittance.


    Eric Balian

    Managing Director, Terres d'Aventure - EAD Group
    • 12:40 - 13:30
    • Coffee Break

    Lunch is on your own. Find a nourishing bite from a plethora of options in Gothenburg. 

    • 13:30 - 14:15
    Carbon Removal Technology: A Practical Primer for Travel Companies & Individuals

    Among the many actions we will need to stem climate change, scientists agree that carbon removal is one link in the chain. Gain valuable perspective about the emerging market from the first company to build a commercial carbon removal plant, and learn how travelers can support positive climate action through their own carbon removal.


    Steven Goodman

    Business Development Manager, Climeworks
    • 14:15 - 14:30
    • Coffee Break
    • 14:30 - 15:30
    Practical Examples of Climate Friendly Trips

    Learn directly from tour operators about the operational steps they’ve taken to reduce their climate impact and tell their positive stories to travelers. Witness the challenges and benefits to using climate change as a focal point for impact adventures, and gain insights for positioning and marketing these experiences. Then, in small groups, work through practical climate action strategies for your business.


    Jim Kane

    Director of Corporate Social Responsibility for Exito Travel, Founder/Director of Culture Xplorers


    Jeff Bonaldi

    CEO, The Explorer's Passage

    Elín Sigurðardóttir

    Co-Owner, Icelandic Mountain Guides
    • 15:30 - 16:00
    Closing: Looking Forward


    Jim Kane

    Director of Corporate Social Responsibility for Exito Travel, Founder/Director of Culture Xplorers


    Casey Hanisko

    President, Adventure Travel Trade Association / Adventure 360

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