Lead nurturing is the marketing process of developing relationships with customers as they go through the marketing funnel. Email is a useful and effective tool adventure travel marketers can use to push potential clients from the “dreaming” stage to the booking process.
However, according to Hubspot, even though 2.4 million emails are sent every second worldwide, most of them are never opened. Online users have become weary of email scams and spam, and the volume of email in many industries can be unmanageable. Therefore, marketers are challenged with producing the right content at the right time and ensuring it is delivered to the right person.
Download this free report to learn more about: