Who We Are
We are a catalyst, a hub, a refuge, a facilitator. We are the Adventure Travel Trade Association (ATTA), a global membership organization and home to a thriving community of more than 800 responsible, profitable businesses, destinations and media who transform customers and businesses alike into advocates for sustainability and justice worldwide. Our members include tour operators, tourism boards, specialty travel agents, guides, accommodations, media and service providers.
We, the ATTA, are driven to help adventure tourism businesses and destinations worldwide succeed. We exist to bring our members opportunities that drive new customers, lower costs and increase returns on investment. We work to implement industry standards, face and address thorny issues, tackle initiatives that get adventure travel in front of the mainstream culture, and work to get others who should be investing in this industry educated about who the adventure traveler is, and the responsibilities we share to protect the people and places we visit. We’re working to ensure the sustainable development of the adventure tourism industry, with our sights set on people, planet and profit.
Invest in the future of the adventure travel industry. Invest in the ATTA by becoming a member.
As a global networking, business strategy, professional development, promotional and educational force, the ATTA exists to:
- Promote and grow the adventure travel market
- Provide exclusive professional support, development, marketing, business building and cost-saving resources to ATTA members
- Provide a unifying voice for the industry that promotes and facilitates knowledge sharing, networking and a common vision
- Research, anticipate, interpret and share travel, consumer and industry trends
- Identify, understand and rally industry leaders to tackle pressing issues, while propelling growth initiatives
- Define “adventure travel” and establish “best practices” and operating standards
- Encourage sustainable and environmentally and culturally sensitive adventure travel practices
If you’re new to the ATTA, learn how you can tap into membership benefits.
As tourism is one of the largest employers on the planet, it has a major impact on peoples’ economic well-being and the planet’s health. Futhermore, adventure tourism is inextricably dependant on human- and nature-capital; protection and promotion of these resources is key.
The ATTA serves as a community that supports and engenders these efforts. While we believe that no organization is perfect in its actions regarding responsibility and sustainability, we affirm that it should be the intent of every organization to move towards such goals. Thus, the ATTA declares its affirmation and support of the issues outlined in our Values Statement.
The Adventure Travel Trade Association (ATTA) is a privately held, for-profit industry trade group that serves to network, educate, professionalize and promote the adventure travel industry.
Our core philosophy: We want our members, partners and sponsors to join and renew annually as members of the ATTA because members’ business objectives are being served effectively by the networking, collaboration, services, events, advocacy, educational programs and resources provided throughout the year by the ATTA for the benefit of the global adventure travel community. There is no ‘obligation’ to support us as an industry organization – the ATTA succeeds only by serving its members and by advancing responsible and sustainable adventure travel practices.