The theme of the ATTA’s fourteenth Adventure Travel World Summit taking place in Salta, Argentina (October 16-19, 2017) is “Unite. Protect. Lead.” While the majority of the educational agenda is prepared, one session remains to be confirmed, so we are trying something new: The Delegate Choice Session.
The topics already in development for this year’s event include: Indigenous Tourism, Conservation & Protection, Leadership, Consumer Research, Branding & Storytelling, Digital Marketing & Content Distribution, Asia Outbound Markets, Modeling Adventure Travel’s Economic Impact
The options for the Delegate Choice Session are as follows. Using the voting widget below, please select the session topic that you would find most productive. Please note that you may only cast your vote once and the current result will be shown after you vote.
Workshop: Growing Your Business
A leading adventure travel tour operator will share a problem they are facing in their efforts grow their business. Work in a facilitated session through a process to help understand the problem clearly and come up with approaches to solve it.
Travel experiences are transformative in nature: educating, mobilizing and making advocates out of travelers. Leveraging adventure tour operator presence and expertise in areas where wildlife is threatened is an opportunity our industry must harness. Learn how to integrate wildlife trafficking education into your business operations for better connection with travelers and communities.
National Parks, Protected Areas and Conservation
National parks and protected areas play an important role in wilderness and wildlife conservation. Conservation efforts in many countries depends on park entry fees, and that visitation is important to keep revenue flowing. However, as an industry we face the undeniable fact that more visitors can also bring about more conservation challenges. How can travel providers, destinations and travelers collaborate to create the right balance in protecting these vital resources?
Workshop: Corruption & Accountability
Taking the next step from last year’s session in Alaska on “Building a Culture of Accountability”, join fellow adventure travel professionals to formulate action plans for tackling your own regional or cultural roadblocks to running a business with integrity and trust.
Tourism Development Innovation Lab
Learn from case studies showing how adventure tourism can deliver authentic and meaningful experiences for travelers while providing social, environmental and economic benefits to destinations. Open your mind to exploring new ways to place economic value on vulnerable cultural and ecological resources.
Will the “Virtual Experience Economy” shift how adventure travelers pursue experiences? Learn how virtual reality may shape the traveler experience in the future, consider its applications for destination marketing, management and travel experiences.
Workshop: Leadership & Team Development
An early morning “Women in Travel” session during last year’s Summit was standing room only. Our community has clearly expressed interest in seeing educational opportunities specifically for women in leadership roles for our industry. This session would be designed for both men and women to exchange ideas and share feedback to broaden diversity and inclusion efforts from decision-makers in adventure businesses worldwide.
Established in 1990, the Adventure Travel Trade Association (ATTA) serves over 1000 members in over 100 countries worldwide. Members predominantly include tour operators, tourism boards, specialty agents and accommodations with a vested interest in the sustainable development of adventure tourism. The ATTA delivers solutions and connections that propel members towards their business goals and the industry toward a responsible and profitable future.