Why You Should Join the ATTA

Our primary goal is to help your business grow and give you access to a global adventure travel community. Connect with a variety of businesses that will help you succeed from media, destinations and tour operators to suppliers, accommodations and specialty travel advisors. By becoming a member you can promote your products/services; secure new customers; tap into industry knowledge and research; and gain access to a global business community that values growing the adventure travel market responsibly.

A selection of our member benefits:

What is the ATTA?

The adventure travel community shares their perspective on what the Adventure Travel Trade Association is.

  • Access ‘The HUB‘ a members-only networking website. There, you can post photos and video, tune into forums, and network with thousands of other operators, media, service providers, and more.
  • Your company’s profile or listing on the consumer adventure directory at www.Adventure.Travel (this website is supported by an international print media advertising and PR campaign).
  • ATTA’s proven record of publicity generation in major media, including: the BBC, CNN.com, The Wall Street Journal, Shanghai Daily, The New York Times, USA Today, The Globe & Mail and many more. Additionally, we work closely with several key adventure travel publications such as National Geographic Traveler, Men’s Journal, Wanderlust, and more.
  • Exposure in AdventureTravelNews™ newsletter (circ. 20,000+ adventure travel professionals globally); your company profile will show up here and you have the opportunity to submit press releases.
  • Knowledge Resources – research reports, Internet-based seminars (webinars) on important issues and business reports on various topics.
  • Discounts, Tools and Templates – an online member directory, MatadorU online education discounts, NXGEN credit card processing savings, legal template document library, use of the ATTA logo and more.
  • Adventure Travel World Summit discounted registrations for your company leadership. This trade-only conference is attended by 600 adventure travel executives and allows you to network with tour operators from around the world, build relationships with media, and promote your products to the industry’s key players.

As an ATTA Member, your benefits are tailored to your business category — learn more about your member benefits by selecting your category below.

Tour Operators

Tour Operator, Ground Supplier, Accommodations, Attractions

Learn More

Tourism Boards

National, State/Province, City Tourism Boards

Learn More

Travel Advisors

Travel Advisors Selling Packaged or Custom Trips

Learn More

Industry Partners

Media, Retailer, Service Provider, Transportation, etc.

Learn More

  • Learn. Partner. Grow.

    The Adventure Travel community is growing rapidly and forming strong bonds to ensure the longevity of the industry; become a member and join us.

    Learn more

  • Sign up for ATTA Updates

  • Member Testimonials

    “Why are we an ATTA Member? There are many great reasons, but here’s a few: to keep on the cutting edge of adventure travel innovations, best practices, and sustainable travel successes; for networking, exposure to travel writers, PR opportunities, connecting with vendors, and attending the annual ATTA Summit where we learn even more and where our industry coalesces over those few rewarding days!”
    - Page Saurs, Marketing Manager, InnerSea Discoveries/American Safari Cruises

    “Working with ATTA has given Country Walkers a forum for discussing news, trends, and the latest innovations within the global travel community. When we share our insight and knowledge with our peers, and they do the same, the benefits are enormous – 
it allows our business to grow and prosper.”
    -Timo Shaw, President, Country Walkers

  • RSS New Member Profiles

  • Member Success Stories

    Media Exposure
    One World Trekking made it in National Geographic Traveler’s Top 50 Tours of Lifetime due to ATTA’s Journalist Alert.

    Cost Savings
    One of our latest benefits has already saved five member companies between $2,000 and $20,000 annually in credit card costs (and freed up $120,000 for one in capital reserve) through the ATTA/NXGEN membership.

    Marketing Resource
    O.A.R.S partnered with ATTA member Everlater and offered a travel journal and forum option to their travelers.

    Gear Partnership
    Geographic Expeditions connected to Eagle Creek to offer gift luggage items to their customers.

    Best Practices
    Mayatour utilized the Best Practices for Archaeological Tourism by providing it to their business associates, tour guides and clients.

  • RSS Member Activity in the Hub

  • Webinars

    Our regular schedule of Member Only Webinars include subject matter such as: Pinterest for Brands and Adventurers and Scientists for Conservation.

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