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What I find so valuable about the ATTA is the benefit outbound tour operators can get from networking with each other, sharing opinions, exchanging ideas, and basically broadening our professional community from our office walls out to the entire world. I am still in contact with people from other companies I met through the ATTA. Occasionally I'll call one to ask him or her what she thinks of this or that, and it's been a very rewarding, mutually beneficial exchange that I would not have had if not for ATTA. It helps us all and it is absolutely golden.
Program Director for Europe
Mountain Travel Sobek