About the Adventure Travel Trade Association


Established in 1990, the Adventure Travel Trade Association (ATTA) today is widely recognized as a vital leadership voice and partner for the adventure travel industry around the world.

Membership + Trade
The membership and trade organization is designed to be a force for the industry and exists to drive thought leadership, industry promotion, and opportunities to network and convene globally to create trade and business health. It currently serves more than 1,300 members in 100 countries worldwide. The constituency is made up of tour operators, tourism boards, specialty agents, and accommodations all sharing a vested interest in the sustainable development of adventure tourism.

Adventure 360 – Business Services + Events
Through its growing business services division, the ATTA delivers a portfolio of strategic solutions and a robust ecosystem of events around the globe. Those events include AdventureNEXT which focuses on regional promotion and partnerships; AdventureELEVATE a North American-based educational conference; and the premiere adventure travel global conference, the Adventure Travel World Summit. With specialized expertise in research, events, education, media, and promotion, the ATTA business service division is able to provide valuable solutions to a broad set of partners across many verticals of business.


The ATTA is a privately held, for-profit industry trade group that serves to network, educate, professionalize and promote the adventure travel industry.

Our core philosophy: We want our members, partners and sponsors to join and renew annually as members of the ATTA because members’ business objectives are being served effectively by the networking, collaboration, services, events, advocacy, educational programs and resources provided throughout the year by the ATTA for the benefit of the global adventure travel community. There is no ‘obligation’ to support us as an industry organization – the ATTA succeeds only by serving its members and by advancing responsible and sustainable adventure travel practices.

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The travel and tourism industry is the world’s largest commercial service sectors, employing 1 in every 11 people on Earth (as of 2015). As such, the industry has a significant impact on the economic well being of people and the environment. Adventure tourism, dominated as it is by small businesses working in rural areas and wilderness environments, is even more dependent than other forms of tourism on human and nature capital, and views the protection and promotion of these resources as central to its continued success.

The ATTA serves as a community that supports and engenders these efforts. While we believe that no organization is perfect in its actions regarding responsibility and sustainability, we affirm that it should be the intent of every organization to move towards such goals. Thus, the ATTA declares its affirmation and support of the issues outlined in our Values Statement.

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What We Do


The core of ATTA with more than 1,000 organizations with a vested interest in adventure tourism.


The trade publication with a weekly distribution to more than 20,000 industry professionals.

Adventure Travel World Summit

Since 2005, the Summit is the marquee annual event for the adventure travel industry.


Showcasing adventurous destinations to tour operators and media.


Free local events connecting travel leaders.


A regional conference for adventure professionals in North America with hands-on education and media appointments.


Training programs hosted by tourism boards for tour operators and guides.


The traveler’s guide to finding adventure, showcasing ATTA member tour operators.


Helping put emerging destinations on the adventure map, AdventureNEXT also has keynote presentations and marketplace.


Download research reports covering the business of adventure travel: trends, financials, destinations, marketing and more.

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