In 2016, the ATTA partnered with other leaders from the adventure travel industry to start the Adventure Travel Conservation Fund (ATCF), a nonprofit that provides funding, connections and an international spotlight on projects that protect the cultural and natural resources which underpin the adventure tourism industry. Thanks to the Adventure Leaders, 100% of membership dues go toward funding projects.
The ATTA recognizes that the adventure tourism industry is highly dependent on the conservation of the world’s natural resources, and the socioeconomic stability of local communities. Although there are several nonprofits around the world that address some of these challenges, there is no single international nonprofit for the travel trade that exists to provide funding for the conservation of these natural and cultural resources.
Please visit the ATCF website to learn more about the non-profit, how to join, recent grant winners, and more.
Grant Amount: $30,000
Grant Year: 2017
Project: This project protects the unique natural and cultural resources of adventure travel destinations by working to conserve orangutans and one of their last primary rainforest refuges, through environmental education and providing sustainable livelihood options to local communities as a method to deter or change livelihoods from participating in environmentally destructive activities.
Grant Amount: $30,000
Grant Year: 2017
Project: Support the conservation of coral reefs in 687,767 acres of six protected areas in the Mexican Pacific by improving coral reef monitoring, strengthen visitation management, and advancing coral reef legal protection.
Grant Amount: $16,500
Grant Year: 2017
Project: The project will provide a permanent settlement to the Gahinga community of Batwa pygmies, a group of about 90 adults and children, who were displaced from their homeland in Mgahinga 25 years ago and who have been landless squatters since then. Their ancestral land was gazetted as a national park to promote mountain gorilla conservation.
About Us
Established in 1990, the Adventure Travel Trade Association (ATTA) today is widely recognized as a vital leadership voice and partner for the adventure travel industry around the world. The membership and trade organization is designed to be a force for the industry and exists to drive thought leadership, industry promotion, and opportunities to network and convene globally to create trade and business health. It currently serves more than 1,000 members in 100 countries worldwide. The constituency is made up of tour operators, tourism boards, specialty agents, and accommodations all sharing a vested interest in the sustainable development of adventure tourism. Through its growing business services division, the ATTA delivers a portfolio of strategic solutions and a robust ecosystem of events around the globe. With specialized expertise in research, events, education, media, and promotion, the ATTA business service division is able to provide valuable solutions to a broad set of partners across many verticals of business.
