The ATTA and San Luis Potosí have already secured 35 buyers — mostly from the United States and Canada — who are eager to attend AdventureNEXT, discover new adventures and foster new partnerships with local suppliers. Nearly 100 delegates already committed and several marketplace tables still remain available.
Why are buyers interested in San Luis Potosí? Let us share a few reasons we have heard.
Norman Patry Summer Feet Cycling
“We are looking to expand our geographic reach. Adding an easily accessible destination that can expand the length of our season is a top priority.
Mike Cook Left Lane Sports
“Mexico is a destination that we are extremely passionate about and want to continue to work together to engage our members while encouraging all travelers to keep Mexico top of mind.”
Lynda Gregory Reefs to Rockies
“Mexico is currently one of our Top 3 selling destinations. AdventureNEXT San Luis Potosi will help us expand our in-country knowledge as well as allow us to expand out network of local in-country partners. We’ll also be able to compile promotional material to share with clients on our websites, in our monthly e-newsletter, and through our social media channels.”
Marta Rabins Ponte Travels
“San Luis Potosi is a destination that fits our company profile well— it offers natural beauty and adventure as well as cultural activities. It’s a part of Mexico that we haven’t visited yet but would love to sell. We’d also like to connect with potential local partners and we’re always looking for great DMCs.”
Jim Kane Cultural Xplorers
“We have over a decade of experience crafting culturally immersive adventures in Oaxaca and Chiapas. We’d love to now scout and develop experiences in other regions of Mexico and this is a great opportunity to do just that.”
Ben Gritzewsky Frosch
“SLP offers unique natural and cultural attractions, easily accessible from our markets, yet is highly misunderstood and underestimated. We are interested in experiencing first-hand the touristic infrastructure, meeting local service providers, and exploring potential new products for our clients.”
Established in 1990, the Adventure Travel Trade Association is the largest global network of adventure travel leaders. Our community is made up of ~30,000 individual guides, tour operators, lodges, travel advisors, tourism boards, destination marketing and management organizations, outdoor educators, gear companies and travel media who share a belief and commitment to sustainable tourism. The connections and creativity of this vibrant community come together both virtually and in person to create and deliver the solutions that propel our businesses and our communities toward a responsible and profitable future.