Designed by adventurers for adventurers, AdventureWeek is a fully-hosted intensive familiarization trip (FAM), in which the ATTA partners with a destination to feature the best adventure travel products on offer. In addition to experiencing adventure travel in the destination, AdventureWeek participants — outbound tour operators, specialized travel agents and international travel media — meet with local operators and ground suppliers during two or three MARKETPLACES during the itinerary. A multimedia storytelling team comes along, too, to document the trip and promote the destination through photos and videos as well as social media exposure.
Learn About Bringing AdventureWeek To Your Destination
Contact us to inquire about bringing AdventureWeek to your destination
About Us
Established in 1990, the Adventure Travel Trade Association is the largest global network of adventure travel leaders. Our community is made up of ~30,000 individual guides, tour operators, lodges, travel advisors, tourism boards, destination marketing and management organizations, outdoor educators, gear companies and travel media who share a belief and commitment to sustainable tourism. The connections and creativity of this vibrant community come together both virtually and in person to create and deliver the solutions that propel our businesses and our communities toward a responsible and profitable future.
