The adventurous side of Tuscany. For buyers and media.
Designed by adventurers for adventurers, AdventureWeek is a fully-hosted intensive familiarization trip (FAM), in which the ATTA partners with a destination to feature the best adventure travel products on offer. In addition to experiencing adventure travel in the destination, AdventureWeek participants — outbound tour operators, specialized travel agents and international travel media — meet with local operators and ground suppliers during two or three MARKETPLACES during the itinerary. A multimedia storytelling team comes along, too, to document the trip and promote the destination through photos and videos as well as social media exposure.
About Us
Established in 1990, the Adventure Travel Trade Association (ATTA) serves over 1000 members in over 100 countries worldwide. Members predominantly include tour operators, tourism boards, specialty agents and accommodations with a vested interest in the sustainable development of adventure tourism. The ATTA delivers solutions and connections that propel members towards their business goals and the industry toward a responsible and profitable future.
