The European Outdoor Summit is a key industry event which brings together more than 300 senior executives within the outdoor industry, from across Europe and beyond, for a two day programme of presentations, networking and social events.
It offers a unique opportunity for attendees to listen to an exciting mix of inspirational and educational speakers, and participate in engaging seminars and networking sessions. The Summit focuses on relevant themes, with a European-wide emphasis on topics related to industry needs and key strategic issues facing the sector.
2019 THEME: THE OUTDOOR INDUSTRY - REDEFINING BOUNDARIES
ATTA's Executive Director, Europe & Central Asia, Chris Doyle will deliver a keynote on:
Forging New Paths: Accessing Gear-hungry, Passport-wielding Adventure Travelers
During this period of disruption, disintermediation and morphing of traditional supply chains for both the outdoor gear manufacturing and adventure tourism industries – compounded by the rising trend of humans’ increasing detachment from nature, leaders who lean in with fresh eyes, shatter existing paradigms, seek strategic solutions in unexpected places, and release their imaginations will be better positioned to break through and access new, profitable and sustainable frontiers.
From the lens of the Adventure Travel Trade Association, which represents the more than 600 billion Euro market global adventure tourism trade, we are gifted with an open-to-buy, gear-hungry, passport-wielding community of more than 50 million active travelers. Concurrently, our private sector members who guide millions of travelers have immense, trustworthy influence over traveler gear purchases. These companies increasingly seek to improve the safety and experiences of their travelers, to offer more high quality services, to buy and sell the gear their staff and guests need, and to remove obstacles to participation in sustainable outdoor recreation and adventure. The ATTA’s May 2019 Global Outdoor Gear Survey proves that our industry is eager and open pursue new and innovative partnerships to help deliver on these objectives.
For the European Outdoor Group community, opportunity exists to engage directly with the global adventure tourism community to explore and co-create new distribution solutions, gear rental/lending programs, guide pro-deals, merchandise sales, and so much more. The time is now for the outdoor industry and the adventure tourism industry to break the mold and forge new paths - together.
Learn more about European Outdoor Group Summit 2019