In addition to its own events, the ATTA attends a number of key industry events around the globe. If your organization is planning on attending these events, our team looks forward to setting up a meeting and connecting in person.
In collaboration with UNWTO, we will launch the Tourism EXPO Japan (TEJ) Ministerial Round Table on the first day of the EXPO, inviting Ministers of Tourism from all over the world and Executives from International Tourism Organizations. Panel discussions will be held under the theme of “Community Vitalization:People and Culture". Panelists will be: Ministers of Tourism Top executives from UNWTO, WTTC, PATA and ATTA.
Team Attending
The Association of British Travel Agents (ABTA)'s new Adventure Travel Conference will look at the trends and challenges associated with one of the fastest growing sectors in the travel industry.
The rise of experiential and adventure travel doesn’t appear to be slowing. Demand for experience-led and immersive travel experiences is rising and an increase in consumer awareness around sustainability and responsible tourism has led to the demand for more meaningful travel experiences. They are seeking experiences that resonate with them on a personal level and to connect with local cultures in destination.
Travel companies must ensure that they are continuously innovating their product offering and marketing strategies to meet this demand alongside other key emerging adventure trends including health and wellbeing activities, solo travel and cruise expeditions.
The conference aims for participants to learn how to effectively tailor branding, marketing and sales to understand, inspire and connect with adventure travellers and the growing demand for experiential travel.
ATTA's Executive Director, Europe & Central Asia, Chris Doyle will deliver a keynote on defining the adventure travel industry and understanding the adventure travel consumer.
Team Attending
About Us
Established in 1990, the Adventure Travel Trade Association (ATTA) today is widely recognized as a vital leadership voice and partner for the adventure travel industry around the world. The membership and trade organization is designed to be a force for the industry and exists to drive thought leadership, industry promotion, and opportunities to network and convene globally to create trade and business health. It currently serves more than 1,300 members in 100 countries worldwide. The constituency is made up of tour operators, tourism boards, specialty agents, and accommodations all sharing a vested interest in the sustainable development of adventure tourism. Through its growing business services division, the ATTA delivers a portfolio of strategic solutions and a robust ecosystem of events around the globe. With specialized expertise in research, events, education, media, and promotion, the ATTA business service division is able to provide valuable solutions to a broad set of partners across many verticals of business.
