Demand for real, authentic experiences and services in tourism is steadily increasing. A growing number of experienced visitors is looking for traditional culture and lifestyle, nature, gastronomy, healthy environment, culture and history: all elements that are at the heart of rural tourism. With such services mostly oriented to domestic or proximity markets, this trend offers huge possibilities and potential for rural tourism to capture a relevant share of international demand in the future.
The ECRT – European Congress on Rural Tourism is an event of reference in the EU since 2003. Its 6th edition will focus on the Internationalization of Rural Tourism in a European and worldwide context. Special attention is given to emerging markets in China, India and the Americas, and the ATTA's Chris Doyle will be a featured speaker.
Learn more about 6th European Congress on Rural Tourism