In order to protect delegates and the people of Switzerland from COVID-19, proof of vaccination is required to attend the Adventure Travel World Summit (ATWS) 2022. We will continue to monitor the situation, and should the pandemic improve or worsen, we may make changes to the policy. Delegates should also consider country-to-country travel restrictions that may impact your requirements for entering Switzerland for the Summit. ATTA will continue to monitor, update and communicate as we get closer to the event.
The ATWS, or the Summit, is the preeminent global event for adventure travel professionals to gather. Over the course of the multi-day event, delegates network with adventure-based tour operators and media from around the world, advance their professional development and knowledge of adventure travel trends, and help promote their company’s adventure product to the adventure travel industry’s influencers and decision makers. It is not a traditional trade show.
This year’s Summit is a four-day event that kicks off with a Day of Adventure, giving delegates the opportunity to casually connect and network with other delegates while exploring the Ticino area. The event days that follow are jam-packed with educational sessions, inspirational speakers, networking events, Marketplace (supplier tables at an additional cost to registration), MediaConnect, and entertainment.
Check out our Events page to view videos of previous Summit adventures, plenary sessions, and highlights.
Who should register to attend the Adventure Travel World Summit?
Every year, representatives from the adventure travel industry come together at the Adventure Travel World Summit (ATWS) to learn, get inspired and enjoy a decidedly adventurous destination anywhere in the world. Produced by the Adventure Travel Trade Association, the Summit is for tour operators, adventure travel writers and influencers, tourism boards, gear partners, and industry partners. More than just a conference, the Summit is a global gathering of an industry that works hard and plays hard, offering deep-dive educational content, keynote speakers and endless networking opportunities – both structured and off-site — including a Tour Operator Marketplace with a globally diverse group of businesses and destinations and a MediaConnect session where delegates can pitch story ideas to over many international travel writers and editors.
What does the $1,799 USD (Business Member*) $2,199 USD (Non-Member) registration fee include?
Your paid registration for one entrance to all four days of the Summit (3-6 October 2022) includes:
Access to all ATWS educational and networking events
Listing in the online delegate directory
Scheduled Summit meals – three lunches
Access to the ATWS exclusive online community and networking app
The Day of Adventure – including transportation, an adventure activity, equipment (if needed), and lunch. Available on a first-come, first-served basis.
*A business member registration is per person rather than per company. If your company is an ATTA Member, you may purchase the member-priced ticket at $1,799 USD, instead of $2,199 USD. There is no limit to how many registrations there are from each company.
What is not included in the registration fee?
Marketplace Table – Marketplace is a one-day event. Sign-ups are on a first-come, first-served basis.
Please note: Within the event agenda, there are numerous other opportunities to network, such as during the Day of Adventure, social events, and meals. As a delegate you have access to Summit Connections, an app and website, which allows you to start networking immediately. Additionally, the sessions are full of information to help you improve your business, and the MediaConnect networking session will enable you to meet editorial staff from many publications.
Lodging/Hotels – There are many nearby and walkable hotels close to the LAC Lugano Arte e Culture, where the Summit will take place. More information on the Traveler Information page.
Flights/Airfare – Flights to and from Lugano, Switzerland, are not included in the registration fee.
What if I need to cancel or transfer my registration to a co-worker?
Please see ATTA’s Refund Policy page for details about cancellation or transfer information.
Do I book my hotel accommodations through the ATTA?
No. Please book your own accommodations. Hotel suggestions are listed on the ATWS Traveler Information page.
What is the cancellation policy for accommodations?
Please check with the hotel you booked for its cancellation policy.
Are there any airline discounts?
No, not at this time.
Are volunteer opportunities available for ATWS?
No, we do not have any volunteer opportunities available.
How many people from my company can attend?
There is no limit to how many people from one company may attend. As long as there are Summit passes still available for purchase, anyone can register. The ATTA does not offer multiple ticket discounts.
How can I attend as a media delegate?
If you produce, publish, or sell a media product, we encourage you to attend the Summit as a regular delegate and immerse yourself in the adventure travel community while helping promote your company’s adventure product to the industry’s influencers and decision makers. There are a limited number of official media delegate badges available for selected international freelance journalists, on-staff writers and editors, and professional bloggers/influencers. Official media delegate badge holders are selected through an application process well in advance of the event. If you applied for an official media designation but were not selected, or if the media application window is now closed, you are also welcome to register as a regular event delegate (without media credentials). Half-day passes may be available for local television, radio, or newspaper representatives to access a local press conference and the event’s opening session. Contact [email protected].
Yom Kippur Holiday
ATTA and our Swiss hosts recognize that the final confirmed 2022 ATWS dates were scheduled over the religious holiday of Yom Kippur on 4-5 October. For members of our community who observe the holiday, we humbly hope you consider still joining us in Lugano, and invite you to reach out directly about arrangements that have been made for you to attend services at a local synagogue ([email protected]). For all events we have an internal reference calendar with the intention to prevent, when possible, scheduling events over meaningful and important global holidays.
Established in 1990, the Adventure Travel Trade Association is the largest global network of adventure travel leaders. Our community is made up of ~30,000 individual guides, tour operators, lodges, travel advisors, tourism boards, destination marketing and management organizations, outdoor educators, gear companies and travel media who share a belief and commitment to sustainable tourism. The connections and creativity of this vibrant community come together both virtually and in person to create and deliver the solutions that propel our businesses and our communities toward a responsible and profitable future.