Active & Adventure Specialist Training Program

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US-based Independent Contractors interested in enrolling should first become affiliated with a Travel Leaders host agency at

US-based agency owner or manager who would like to hear about all the advantages of becoming a Travel Leaders Network affiliated office, please contact Travel Leaders Network Vice President, Perry Lungmus

ATTA has partnered with Travel Leaders Network to develop the Active & Adventure Specialist training program. The program is designed to grow new sales by broadening travel advisors’ knowledge of the market through a variety of study programs, including case studies, developing a marketing plan, understanding Active & Adventure travelers and suppliers and researching and experiencing Active & Adventure travel.

The Active & Adventure Specialist Program helps Travel Advisors develop the skills, business relationships and personal travel opportunities to better plan and provide customers with customized and unique experiences. Additionally, it will provide a foundation and platform for Travel Leaders Network Travel Advisors to market themselves and build their Active & Adventure clientele.

Active & Adventure Travel Specialist program participants will select from a wide spectrum of approved training programs to complete credits in each of these seven areas:

  • Understanding the Active & Adventure Travel Customer
  • Destination Knowledge
  • Active & Adventure Travel Experience
  • Adventure Travel Trade Association (ATTA) Active & Adventure Research
  • Active & Adventure Travel Preferred Suppliers
  • Case Studies of Active & Adventure Travel Customers
  • Active & Adventure Travel Marketing Plan

As part of the program, participants will join and engage in ATTA membership.

Already an ATTA Member?

Travel Leaders Network Travel Advisors’ ATTA member benefits include:

Marketing & PR

Journalist Alerts

ATTA facilitates relationships between journalists worldwide, in trade/industry and consumer print, broadcast and web-based mediums – both within the tourism industry and mainstream media by helping to pair media with the appropriate members based on specific media-driven queries.*

Travel Advisor Profile on**

Once you have completed the Active & Adventure Specialist Training program you will be eligible to submit a Travel Advisor profile on Adventure.Travel. This website compiles travel providers into one searchable site for consumers, who will be directed to your website. As an Active & Adventure Specialist Travel Advisor, your profile here includes access to lead inquiries – free of charge. An international print and web advertising campaign, search engine optimization efforts, and public relations help drive traffic.


  • Opportunity to submit your press releases in AdventureTravelNews

Public Relations Services

Make sure your news gets read online:

  • 30% off press release distribution at
  • 10% off new contracts with Adventure Travel Media Source

Online Member Directory Listing

Your name and company URL is listed on the ATTA’s web site at This site is consistently mentioned in global news and industry updates and consistently lists on first page results in Google.

ATTA Brand Value

Members of the ATTA strive to the values set forth within the ATTA Values Statement (Arabic   |   Chinese (Mandarin)   |   English   |   German   |   Portuguese   |   Spanish). For travelers, this establishes companies bearing the ‘ATTA Member’ insignia as a reputable provider of travel. Additionally, your organization will be sent a version of the ATTA Values Statement geared for your clientele – we encourage you to display it prominently.

*If you work with a PR firm, please forward alerts to them to assist you in your response.

** Tourism organizations often have more than one brand or product line that they own and operate. At this time, ATTA offers multiple platforms on which members can promote their offerings, but these opportunities are limited to one brand per membership (i.e. one brand name and web URL per membership).


Access to ATTA’s Member Community The HUB

Access to the ATTA Members only social networking website, ‘The HUB’. This online network of adventure travel executives allows you to work directly with tour suppliers to find that new and innovative trips for your clients as well as access to new activity and destination ideas. Engage in blogs and industry-affecting discussions and network with peers, media and more from around the globe – all year long. The HUB also serves as your most effective tool to access the rest of your ATTA benefits.

FAM Tour and Trade Show opportunities

Connect with tour operators and destinations offering one of a kind familiarization/educational tours and trade show access specifically for adventure travel specialists and advisors

Adventure Travel World Summit

Members receive priority access to and knowledge of World Summit locations, agenda, speakers, adventures and partner opportunities. These trade-only annual events are outstanding opportunities to connect with adventure travel operators, media and industry service providers from around the globe.

ATTA Regional Events

Invitations to regional events and gatherings where members network, discuss, share, learn, innovate and grow.

Knowledge Resources

Industry Research Reports

Stay on top of travel trends and be in the know with ATTA’s state of the adventure travel industry research reports. These reports track customer demographics, customer interests, industry trends and more.

AdventureTravelNews™ and the member-only Prosper e-newsletters

Monthly publications distributed to ATTA members featuring:

  • Industry news, announcements, and updates
  • Topics impacting the adventure travel industry
  • ATTA Members-only news releases and announcements
  • Business, marketing and publicity solutions and Resources
  • New Member Benefits & Perspectives from your peers
  • Adventure articles, gear recommendations and more

ATTA Members Only Tune In Webinars

Free access to online ‘Webinars’. Experts within and outside of the industry discuss subjects important to improving your business. Recordings of previous Webinars are available on The HUB.

AdventureEDU Online Course Discounts

AdventureEDU provides training for governments, associations and individual companies seeking to deliver the best adventure travel experiences in a safe and sustainable practice. ATTA Members receive an $80 discount on all courses.

Legal Document Templates

Designed to give ATTA tour operator members a foundation upon which to draft custom documents that accurately reflect your company’s policies and practices.

Business Primers

Business primers on topics including publicity generation, environmental best practices and more.

Member Polls & Surveys

Participate in and have access to data gathered from QuickPolls and surveys to the ATTA Member base regarding industry trends, marketing challenges, business solutions and more.

Discounts & Resources

Adventure Travel World Summit registration discount

We offer an extremely discounted rate for travel advisors to attend the Adventure Travel World Summit. The travel advisor rate is less than a fourth of the non-member rate to attend. This special rate is extremely limited, ATTA travel advisor members have the first opportunity to secure these spots. For example in 2012, w e’ve limited the number of discounted tickets ($250 rate) for the first 20 travel advisors. After the first 20 travel advisors, the rate moves to $1,150 – the standard member registration rate.

Advertising Discounts

Receive discounts and unique opportunities for advertising in remnant space and special adventure travel issues in Men’s Journal, National Geographic Traveler, Backpacker, Archaeology, AFAR, TNT Magazine and more.

Outdoor/Travel Gear Discounts

Outdoor/travel gear and apparel discounts. Access more than 200 brands, such as Eagle Creek, KEEN, ExOfficio, Briggs and Riley and many more. (Please note that regional restrictions may apply.)


50% discount on annual subscription rates at

Client Evacuation & Travel Insurance Affiliate Programs

Opportunity for ATTA members to work with Global Rescue and World Nomads on partnership opportunities helping businesses protect their travelers.

Financial Services

ATTA preferred providers can assist with credit card processing, e-commerce transactions, mobile payments, currency conversion, global payment services, market commentary and more. (Please note that regional restrictions may apply.)

Job Postings on the Adventure Career Center

40% off job postings with visibility via the Adventure Travel Trade Association’s prominent websites and email presence.

To learn more about how your organization can benefit from ATTA Membership today, contact your regional member advocate.

ATTA Events & Meeting Opportunities

As part of the Active & Adventure Specialist training program, participants are required to participate in one Active & Adventure travel experience to complete the program.

The ATTA provides multiple qualifying experiences for Travel Leaders Network members to choose from. See the full event calendar including the following:

  • Annual Adventure Travel World Summit and multi-day Pre-Summit Adventure
  • ATTA Destination partner AdventureWeek
  • AdventureELEVATE or AdventureNEXT event with Multi-day Pre-Adventure

In addition to the qualifying events, the ATTA community actively connects throughout the year at local and regional AdventureConnect events and the member exclusive online community the HUB.

Already an ATTA Travel Advisor member?

Travel Agents/Advisors must be part of the Travel Leaders Network in order to enroll in the Active & Adventure Specialist program. Travel Leaders Network will waive the A&A Specialist program enrollment fees ($39) for current ATTA Travel Advisors who align with a Travel Leaders Network (agency) or a Travel Leaders office (Independent Contractor). Travel Leaders Network will also apply any relevant experiences ATTA Travel Advisors already had with ATTA or in the Adventure or Activity field toward accelerated graduation.

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