Travel Advisors

Start your Annual Membership Today

$150 per Travel Advisor
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* This rate is per individual travel advisor allowing you to create your own personal profile and speciality. Travel advisors who sell packaged or custom adventure travel tours will qualify for the travel advisor member rate. All advisors need to supply an accreditation number issued from an accredited organizations such as IATA, ARC, TRUE and CLIA.

ATTA membership helps educate you on what destinations have to offer, introduces you to tour operators, accommodations and activities available for your clients. Our goal is to help you grow, provide educational resources, and creates awareness of what is happening in the industry. Additionally, your investment in the ATTA helps us to pursue initiatives to drive industry-wide growth and responsible travel practices.

Membership benefits include:


Access to ATTA’s Member Community The HUB

Access to the ATTA Members only social networking website, ‘The HUB’. This online network of adventure travel executives allows you to work directly with tour suppliers to find that new and innovative trips for your clients as well as access to new activity and destination ideas. Engage in blogs and industry-affecting discussions and network with peers, media and more from around the globe – all year long. The HUB also serves as your most effective tool to access the rest of your ATTA benefits.

FAM Tour and Trade Show opportunities

Connect with tour operators and destinations offering one of a kind familiarization/educational tours and trade show access specifically for adventure travel specialists and advisors

Adventure Travel World Summit

Members receive priority access to and knowledge of World Summit locations, agenda, speakers, adventures and partner opportunities. These trade-only annual events are outstanding opportunities to connect with adventure travel operators, media and industry service providers from around the globe.

ATTA Regional Events

Invitations to regional events and gatherings where members network, discuss, share, learn, innovate and grow.

Marketing & PR

Journalist Alerts

ATTA facilitates relationships between journalists worldwide, in trade/industry and consumer print, broadcast and web-based mediums – both within the tourism industry and mainstream media by helping to pair media with the appropriate members based on specific media-driven queries.*

Travel Advisor Profile on**

This website compiles travel providers into one searchable site for consumers, who will be directed to ATTA member websites. As a travel advisor, your profile here includes access to lead inquiries – free of charge. An international print and web advertising campaign, search engine optimization efforts, and public relations help drive traffic.


  • Opportunity to submit your press releases in AdventureTravelNews

Public Relations Services

Make sure your news gets read online:

  • 10% off new contracts with Adventure Travel Media Source

Online Member Directory Listing

Your name and company URL is listed on the ATTA’s web site at This site is consistently mentioned in global news and industry updates and consistently lists on first page results in Google.

ATTA Brand Value

Members of the ATTA strive to the values set forth within the ATTA Values Statement (Arabic   |   Chinese (Mandarin)   |   English   |   German   |   Portuguese   |   Spanish). For travelers, this establishes companies baring the ‘ATTA Member’ insignia as a reputable provider of travel. Additionally, your organization will be sent a version of the ATTA Values Statement geared for your clientele – we encourage you to display it prominently.

*If you work with a PR firm please forward alerts to them to assist you in your response.

** Tourism organizations often have more than one brand or product line that they own and operate. At this time, ATTA offers multiple platforms on which members can promote their offerings, but these opportunities are limited to one brand per membership (i.e. one brand name and web URL per membership).

Specialty Training

Active & Adventure Specialist Training Program

Active Adventure Logo_FinalTo better serve a growing number of adventure travelers, Travel Leaders and the ATTA have partnered to offer the first exclusive active and adventure travel specialist certification geared exclusively for travel agents.

  • Open to all Travel Leaders travel agents and affiliated Independent Contractors (ICs)
  • Training consists of a seven module curriculum
  • Certified specialists will be added to ATTA’s consumer website as expert travel advisors
  • Certified agents will have access to special invitations to attend various ATTA conferences and events, as well as related adventure travel experiences pre- and post-conference.

To learn more about this program, please click here.

Knowledge Resources

Industry Research Reports

Stay on top of travel trends and be in the know with ATTA’s state of the adventure travel industry research reports. These reports track customer demographics, customer interests, industry trends and more.

AdventureTravelNews™ and the member-only Prosper e-newsletters

Monthly publications distributed to ATTA members featuring:

  • Industry news, announcements, and updates
  • Topics impacting the adventure travel industry
  • ATTA Members-only news releases and announcements
  • Business, marketing and publicity solutions and Resources
  • New Member Benefits & Perspectives from your peers
  • Adventure articles, gear recommendations and more

ATTA Members Only Tune In Webinars

Free access to online ‘Webinars’. Experts within and outside of the industry discuss subjects important to improving your business. Recordings of previous Webinars are available on The HUB.

Legal Document Templates

Designed to give ATTA tour operator members a foundation upon which to draft custom documents that accurately reflect your company’s policies and practices.

Business Primers

Business primers on topics including publicity generation, environmental best practices and more.

Member Polls & Surveys

Participate in and have access to data gathered from QuickPolls and surveys to the ATTA Member base regarding industry trends, marketing challenges, business solutions and more.

Discounts & Resources

Adventure Travel World Summit registration discount

We offer an extremely discounted rate for travel advisors to attend the Adventure Travel World Summit. The travel advisor rate is less than a fourth of the non-member rate to attend. This special rate is extremely limited, ATTA travel advisor members have the first opportunity to secure these spots. For example in 2012, we’ve limited the number of discounted tickets ($250 rate) for the first 20 travel advisors. After the first 20 travel advisors, the rate moves to $1,150 – the standard member registration rate.

Advertising Discounts

Receive discounts and unique opportunities for advertising in remnant space and special adventure travel issues in Men’s Journal, National Geographic Traveler, Backpacker, Archaeology, AFAR, TNT Magazine and more.

Outdoor/Travel Gear Discounts

Outdoor/travel gear and apparel discounts. Access more than 200 brands, such as Eagle Creek, KEEN, ExOfficio, Briggs and Riley and many more. (Please note that regional restrictions may apply.)

Client Evacuation & Travel Insurance Affiliate Programs

Opportunity for ATTA members to work with Global Rescue and World Nomads on partnership opportunities helping businesses protect their travelers.

Financial Services

ATTA preferred providers can assist with credit card processing, e-commerce transactions, mobile payments, currency conversion, global payment services, market commentary and more. (Please note that regional restrictions may apply.)

Job Postings on the Adventure Career Center

40% off job postings with visibility via the Adventure Travel Trade Association’s prominent websites and email presence.

To learn more about how your organization can benefit from ATTA Membership today, contact your community lead.

Updated: July 2013 – Membership benefits are subject to change without notice

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